公开(公告)号：US20150379563A1

公开(公告)日：2015-12-31

申请号：US14318513

申请日：2014-06-27

Applicant: Google Inc.

Inventor： Jan-Moritz Peter Franosch ,  Michael Anuzis ,  Wojciech W. Skut

IPC: G06Q30/02

CPC classification number: G06Q30/0247 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining bidding strategies. A method includes: identifying a campaign including one or more selection criteria and associated bids; determining a value associated with a user event associated with presentation of a campaign content item; determining one or more predicted future events based on the selection criteria and historical data; determining aggregate values based on the determined predicted future events, using the value and hypothetical bid changes; determining an interaction rate associated with the content item and a cost per event; determining a plurality of bidding strategies for the campaign, each reflecting a change in a bid associated with one or more selection criteria that optimizes the content sponsor's value; and presenting the plurality of bidding strategies to the content sponsor.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于确定出价策略。 一种方法包括：识别包括一个或多个选择标准和相关投标的运动; 确定与与所述活动内容项目的呈现相关联的用户事件相关联的值; 基于选择标准和历史数据确定一个或多个预测的未来事件; 使用价值和假设出价变化确定基于确定的未来预测的总价值; 确定与内容项目相关联的交互速率和每个事件的成本; 确定所述活动的多个出价策略，每个反映出与优化内容赞助者的价值的一个或多个选择标准相关联的出价的变化; 并向内容发起人呈现多个投标策略。