公开(公告)号：US09529852B1

公开(公告)日：2016-12-27

申请号：US14823148

申请日：2015-08-11

Applicant: Google Inc.

Inventor： Stephen Tsun ,  Jayavel Shanmugasundaram ,  Tao Xin

IPC: G06F17/30

CPC classification number: G06F17/30905 ,  G06F17/248 ,  G06F17/30424 ,  G06F17/30442 ,  G06F17/30483 ,  G06F17/30864 ,  G06F17/3089 ,  G06Q30/0277

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting a template for a content item. In one aspect, a method includes receiving a content item request that includes context data. A content item that is eligible to be presented in response to the content item request is identified. A determination is made that the content item includes a template variable that is resolved based on the context data. A template feed including a set of templates is identified based on the template variable. A template is selected from the template feed for the content item. The template can be selected based on the context data. The selected template is populated with content for the content item to create a formatted content item. The formatted content item is provided in response to the content item request.

公开(公告)号：US20130297636A1

公开(公告)日：2013-11-07

申请号：US13796598

申请日：2013-03-12

Applicant: GOOGLE INC.

Inventor： Stephen Tsun ,  Vikas Jha ,  Shamim Samadi ,  Vishal Goenka ,  David Monsees

IPC: G06F17/30

CPC classification number: G06F16/24 ,  G06F16/9535 ,  G06Q30/0241 ,  G06Q30/0251

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium for managing a relationship between content and an environment for provisioning the content. In one aspect, a method includes receiving a request for a content item; and in response to receiving the request: selecting a creative from a plurality of creatives, the creative including a reference to a profile associated with one or more elements; retrieving content data from one or more content feeds bound to the elements; and delivering the creative and the content data to a user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于管理内容与用于提供内容的环境之间的关系。 一方面，一种方法包括接收对内容项目的请求; 并且响应于接收到所述请求：从多个广告素材中选择广告素材，所述广告素材包括对与一个或多个元素相关联的简档的引用; 从绑定到元素的一个或多个内容源提取内容数据; 并将广告素材和内容数据传递给用户设备。

公开(公告)号：US09928308B1

公开(公告)日：2018-03-27

申请号：US15385245

申请日：2016-12-20

Applicant: Google Inc.

Inventor： Stephen Tsun ,  Jayavel Shanmugasundaram ,  Tao Xin

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06F17/30905 ,  G06F17/248 ,  G06F17/30424 ,  G06F17/30442 ,  G06F17/30483 ,  G06F17/30864 ,  G06F17/3089 ,  G06Q30/0277

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting a template for a content item. In one aspect, a method includes receiving a content item request that includes context data. A content item that is eligible to be presented in response to the content item request is identified. A determination is made that the content item includes a template variable that is resolved based on the context data. A template feed including a set of templates is identified based on the template variable. A template is selected from the template feed for the content item. The template can be selected based on the context data. The selected template is populated with content for the content item to create a formatted content item. The formatted content item is provided in response to the content item request.

公开(公告)号：US09135292B1

公开(公告)日：2015-09-15

申请号：US13858325

申请日：2013-04-08

Applicant: Google Inc.

Inventor： Stephen Tsun ,  Jayavel Shanmugasundaram ,  Tao Xin

IPC: G06F17/30

CPC classification number: G06F17/30905 ,  G06F17/248 ,  G06F17/30424 ,  G06F17/30442 ,  G06F17/30483 ,  G06F17/30864 ,  G06F17/3089 ,  G06Q30/0277

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting a template for a content item. In one aspect, a method includes receiving a content item request that includes context data. A content item that is eligible to be presented in response to the content item request is identified. A determination is made that the content item includes a template variable that is resolved based on the context data. A template feed including a set of templates is identified based on the template variable. A template is selected from the template feed for the content item. The template can be selected based on the context data. The selected template is populated with content for the content item to create a formatted content item. The formatted content item is provided in response to the content item request.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于选择内容项目的模板。 一方面，一种方法包括接收包含上下文数据的内容项请求。 识别符合内容项请求的响应的内容项目。 确定内容项包括基于上下文数据来解析的模板变量。 基于模板变量来识别包含一组模板的模板馈送。 从内容项的模板Feed中选择一个模板。 可以根据上下文数据选择模板。 选择的模板填充内容的内容以创建格式化的内容项。 响应于内容项请求提供格式化的内容项。