公开(公告)号：US11715165B2

公开(公告)日：2023-08-01

申请号：US17161050

申请日：2021-01-28

Applicant: Google LLC

Inventor： Christian Oestlien ,  Cinthya Rossana Urasaki ,  Rafael M. Borges ,  Richard D. Borovoy ,  Marcus A. Leal ,  Julia H. Farago ,  Fred Bertsch ,  Elena Kon

IPC: G06Q30/00 ,  G06Q50/00 ,  G06Q30/0241 ,  G06Q30/08

CPC classification number: G06Q50/01 ,  G06Q30/0241 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

公开(公告)号：US20190164235A1

公开(公告)日：2019-05-30

申请号：US16262136

申请日：2019-01-30

Applicant: Google LLC

Inventor： Christian Oestlien ,  Cinthya Rossana Urasaki ,  Rafael M. Borges ,  Richard D. Borovoy ,  Marcus A. Leal ,  Julia H. Farago ,  Fred Bertsch ,  Elena Kon

IPC: G06Q50/00 ,  G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

公开(公告)号：US20210150636A1

公开(公告)日：2021-05-20

申请号：US17161050

申请日：2021-01-28

Applicant: Google LLC

Inventor： Christian Oestlien ,  Cinthya Rossana Urasaki ,  Rafael M. Borges ,  Richard D. Borovoy ,  Marcus A. Leal ,  Julia H. Farago ,  Fred Bertsch ,  Elena Kon

IPC: G06Q50/00 ,  G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.