公开(公告)号：US20190180357A1

公开(公告)日：2019-06-13

申请号：US16280716

申请日：2019-02-20

Applicant: Google LLC

Inventor： Shilpa Arora ,  Colin McCulloch ,  Niyati Yagnik ,  Creighton Thomas ,  Manohar Prabhu ,  Timothy Lipus ,  Michael Eugene Aiello ,  Yi Zhang ,  Ajay Kumar Bangla ,  Bahman Rabii ,  Gaofeng Zhao ,  Yingweii Cui

IPC: G06Q30/08 ,  G06N20/00 ,  G06F16/2457 ,  G06F16/951 ,  G06F16/958

CPC classification number: G06Q30/08 ,  G06F16/24578 ,  G06F16/951 ,  G06F16/958 ,  G06N20/00

Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.