Method and apparatus for targeting messages to users in a social network
    3.
    发明授权
    Method and apparatus for targeting messages to users in a social network 有权
    用于将消息定向到社交网络中的用户的方法和装置

    公开(公告)号:US08484083B2

    公开(公告)日:2013-07-09

    申请号:US12002412

    申请日:2007-12-17

    IPC分类号: G06Q30/00

    摘要: A method and apparatus for targeting messages to users in a social network, for example by first identifying topics in the social network is provided. One embodiment of a method for discovering topics in a social network includes collecting information from the social network, the information including at least one of: interactions between users of the social network or profile information for the users, determining a global topic model including at least one topic, based on the collected information, and locally refining the global topic model in accordance with the collected information.

    摘要翻译: 提供了一种用于将消息定向到社交网络中的用户的方法和装置,例如通过首先识别社交网络中的主题。 用于发现社交网络中的主题的方法的一个实施例包括从社交网络收集信息,所述信息包括以下各项中的至少一个:社交网络的用户之间的交互或用户的简档信息的交互,确定包括至少 一个主题,基于收集的信息,并根据收集的信息在当地完善全球主题模型。

    Method and apparatus for targeting messages to users in a social network
    4.
    发明申请
    Method and apparatus for targeting messages to users in a social network 有权
    用于将消息定向到社交网络中的用户的方法和装置

    公开(公告)号:US20080275849A1

    公开(公告)日:2008-11-06

    申请号:US12002412

    申请日:2007-12-17

    IPC分类号: G06F17/30

    摘要: A method and apparatus for targeting messages to users in a social network, for example by first identifying topics in the social network is provided. One embodiment of a method for discovering topics in a social network includes collecting information from the social network, the information including at least one of: interactions between users of the social network or profile information for the users, determining a global topic model including at least one topic, based on the collected information, and locally refining the global topic model in accordance with the collected information.

    摘要翻译: 提供了一种用于将消息定向到社交网络中的用户的方法和装置,例如通过首先识别社交网络中的主题。 用于发现社交网络中的主题的方法的一个实施例包括从社交网络收集信息,所述信息包括以下各项中的至少一个:社交网络的用户之间的交互或用户的简档信息的交互,确定包括至少 一个主题,基于收集的信息,并根据收集的信息在当地完善全球主题模型。

    PROMOTIONAL CONTENT PRESENTATION BASED ON SEARCH QUERY
    5.
    发明申请
    PROMOTIONAL CONTENT PRESENTATION BASED ON SEARCH QUERY 审中-公开
    基于搜索查询的促销内容展示

    公开(公告)号:US20100324993A1

    公开(公告)日:2010-12-23

    申请号:US12488426

    申请日:2009-06-19

    IPC分类号: G06Q30/00 G06F17/30

    摘要: In a computer-implemented method of providing digital content, a plurality of web pages is identified, where each of the identified web pages has an associated benefit to be accrued as a result of activity by a user on the identified web page. A search query that includes a search term is received, and one or more of the identified web pages is selected based on the benefits to be accrued as the result of the activity on the identified web pages and a relationship between the identified web pages and the search term. Representations of the selected one or more of the identified web pages are displayed on a display device.

    摘要翻译: 在提供数字内容的计算机实现的方法中,识别多个网页,其中每个识别的网页具有由用户在所识别的网页上进行的活动而累积的相关益处。 收到包括搜索词的搜索查询,并且基于作为识别的网页上的活动的结果而产生的收益以及所识别的网页与所识别的网页之间的关系来选择所标识的网页中的一个或多个 搜索词。 所选择的一个或多个所识别的网页的表示被显示在显示设备上。

    Method and system to produce and train composite similarity functions for product normalization
    6.
    发明授权
    Method and system to produce and train composite similarity functions for product normalization 有权
    生产和训练产品规范化的复合相似度函数的方法和系统

    公开(公告)号:US07702631B1

    公开(公告)日:2010-04-20

    申请号:US11376503

    申请日:2006-03-14

    IPC分类号: G06F17/30 G06F7/00

    摘要: A method and system to produce and train composite similarity functions for record linkage problems, including product normalization problems, is disclosed. In one embodiment, for a group of products in a plurality of products, a composite similarity function is constructed for the group of products from a weighted set of basis similarity functions. Training records are used to calculate the weights in the weighted set of basis similarity functions in the composite similarity function for the group of products. In another embodiment, a composite similarity function is applied to pairs of training records. The application of the composite similarity function provides a number that can be used to indicate whether two records relate to a common subject. The composite similarity function includes a weighted set of basis similarity functions. A perceptron algorithm is used to modify the weights in the weighted set.

    摘要翻译: 公开了一种用于生成和训练用于记录链接问题的复合相似度函数(包括产品归一化问题)的方法和系统。 在一个实施例中,对于多个产品中的一组产品,从加权的一组基本相似度函数中为该组产品构建复合相似度函数。 训练记录用于计算组中相似度函数的加权集合中的权重。 在另一个实施例中,复合相似度函数被应用于训练记录对。 复合相似度函数的应用提供了一个数字,可用于指示两个记录是否与普通主题相关。 复合相似度函数包括基本相似度函数的加权集合。 感知器算法用于修改加权集中的权重。

    Search boost vector based on co-visitation information
    7.
    发明授权
    Search boost vector based on co-visitation information 有权
    基于共同访问信息搜索增强载体

    公开(公告)号:US08874570B1

    公开(公告)日:2014-10-28

    申请号:US11001404

    申请日:2004-11-30

    IPC分类号: G07F17/30

    CPC分类号: G06F17/30864

    摘要: In a method of generating a search boost vector, a first set of content location identifiers for first content are provided. A second set of content location identifiers for second content are identified. The second content is related to the first content in accordance with one or more predefined criteria. A search boost vector is generated by determining weights corresponding to content location identifiers in the second set of content location identifiers. The search boost vector may also be generated by determining weights corresponding to content location identifiers in the first set of content location identifiers. The predefined criteria may include one or more additional content location identifiers that are co-visited with one or more content location identifiers for the first set of content location identifiers. Co-visits are by a community of users during an interval of time.

    摘要翻译: 在生成搜索升级向量的方法中,提供用于第一内容的第一组内容位置标识符。 识别第二内容的第二组内容位置标识符。 第二内容与根据一个或多个预定标准的第一内容相关。 通过确定与第二组内容位置标识符中的内容位置标识符相对应的权重来生成搜索升级向量。 还可以通过确定与第一组内容位置标识符中的内容位置标识符相对应的权重来生成搜索升级向量。 预定义标准可以包括与第一组内容位置标识符的一个或多个内容位置标识符共同访问的一个或多个附加内容位置标识符。 在一段时间内,共同访问是由用户社区。