公开(公告)号：US20170032427A1

公开(公告)日：2017-02-02

申请号：US15087361

申请日：2016-03-31

申请人： LinkedIn Corporation

发明人： Divye Raj Khilnani ,  Nihar N. Mehta ,  Ashvin Kannan

IPC分类号： G06Q30/02 ,  G06Q50/00

CPC分类号： G06Q30/0276 ,  G06Q30/0247 ,  G06Q50/01

摘要： A social network system includes a machine-readable memory storing computer-executable instructions and a plurality of member data elements associated with a member, one or more hardware processors having executed the computer-executable instructions, configure the social network system to provide an interface to a content provider allowing the content provider to define a lead rule for a cost-per-lead (CPL) campaign, the lead rule including a lead action and a lead content item, the lead action identifies a member action relative to the lead content item, receive the defined lead rule into the memory, activate the CPL campaign including the defined lead rule, transmit the lead content item to the member, receive indication that the member has performed the lead action, and provide the member as a lead to the content provider, including providing a first member data element of the plurality of member data elements to the content provider.

摘要翻译： 社交网络系统包括存储计算机可执行指令和与成员相关联的多个成员数据元素的机器可读存储器，已经执行了计算机可执行指令的一个或多个硬件处理器，配置社交网络系统以提供接口 内容提供者，允许内容提供商定义针对每费用成本（CPL）活动的牵头规则，牵头规则包括牵头动作和潜在客户内容项目，牵头动作标识相对于潜在客户内容项目的成员动作 ，将定义的引导规则接收到存储器中，激活包括定义的引导规则的CPL活动，将引导内容项发送给成员，接收成员已经执行引导操作的指示，并且将该成员提供给内容 提供者，包括向所述内容提供者提供所述多个成员数据元素的第一成员数据元素。