公开(公告)号：US10572565B2

公开(公告)日：2020-02-25

申请号：US15189884

申请日：2016-06-22

Applicant: Oath Inc.

Inventor： Michele Trevisiol ,  Luca Aiello ,  Luca Chiarandini ,  Alejandro Jaimes

IPC: G06F3/048 ,  G06F16/957 ,  G06F16/00 ,  G06F16/35 ,  G06F16/955 ,  G06F3/0481 ,  H04L29/08

Abstract: A method for tailoring content in a web page is provided. There is a relationship between the source domain a user comes from and the behavior pattern of a user on a website. To predict the behavior patterns of a particular user coming from a particular source domain, first a large dataset is compiled from user logs. Second, session analysis is performed on the dataset to identify sessions, session characteristics, page view categories, and source categories. Third, sessions are clustered and analyzed to determine how the behavior changes according, to a source category. Fourth, a mapping between source categories and behavior patterns is generated. When a user requests a page view from a source domain, if the source domain is mapped to a source category, then a tailored version of the page view is presented to the user based on the mapping between source categories and behavior patterns.