公开(公告)号：US12189808B1

公开(公告)日：2025-01-07

申请号：US16913221

申请日：2020-06-26

Applicant: Snap Inc.

Inventor： Subhash Sankuratripati ,  Sriram Keelveedhi

IPC: G06F21/62 ,  G06F9/54 ,  G06F16/23 ,  G06F21/60 ,  G06Q30/0251 ,  G06Q50/26 ,  H04L9/00

Abstract: Systems and methods for performing operations comprising: storing, by one or more processors of a server, an encrypted profile for a user; receiving encrypted information from a first application that is installed on a user device associated with the user; updating the encrypted profile based on the received encrypted information without the server decrypting the profile and the information; selecting a first advertisement from a plurality of advertisements based on the updated encrypted profile; and transmitting the first advertisement to the user device.