公开(公告)号：US10185972B2

公开(公告)日：2019-01-22

申请号：US14290637

申请日：2014-05-29

Applicant: eBay Inc.

Inventor： Elizabeth Churchill ,  Atish Das Sarma ,  Shuo Chang

IPC: G06Q30/00 ,  G06Q30/02

Abstract: A user activity detection engine monitors user activity during user sessions on a publication system, and detects a change in the level of the activity of the user that predicts that the user is about to execute a transaction. The change may be an increase in the level of activity. When the user activity detection engine detects such a change, the system may make an intervention to provide personalized marketing content for display to the user in an effort to improve the probability that the user will execute a transaction, and/or also to motive the user to execute the transaction on the system site instead of moving to a competitor site in search of a different transaction.