公开(公告)号：US20100215289A1

公开(公告)日：2010-08-26

申请号：US12391891

申请日：2009-02-24

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06K9/32

CPC classification number: G06T3/0093 ,  G10L2021/0135

Abstract: User preference information is obtained from a user in order to personalize morphing of media for presentation to the user. User preference information may be provided by a user, generated based on user activity, or determined based on user group associations. Target media is analyzed and selected using user preference information. Contribution levels of source and target media are determined to morph target media into source media. Neurologically salient attributes of media are determined and morphed more significantly than less neurologically salient attributes. Morphed media is presented to the user to influence bias, persuasion, etc.

Abstract translation: 从用户获得用户偏好信息，以个性化介质的变形以呈现给用户。 用户偏好信息可以由用户提供，基于用户活动生成，或者基于用户组关联来确定。 使用用户偏好信息分析和选择目标媒体。 确定源和目标媒体的贡献水平将目标媒体变为源媒体。 媒介的神经学显着特征被确定并且比较少神经学突出的属性更显着地变形。 变形的媒体被呈现给用户以影响偏见，说服力等。

公开(公告)号：US20090327068A1

公开(公告)日：2009-12-31

申请号：US12122262

申请日：2008-05-16

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q10/00 ,  A61B5/00 ,  G06Q30/00 ,  G06Q50/00

CPC classification number: G06Q30/0244 ,  A61B5/0402 ,  A61B5/0476 ,  A61B5/0496 ,  A61B5/0533 ,  A61B5/1176 ,  A61B5/16 ,  A61B5/4017 ,  A61B5/4035 ,  G06F19/00 ,  G06Q10/0637 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q30/0271 ,  G16H10/20

Abstract: A system performs stimulus targeting using neuro-physiological and neuro-behavioral data. Subjects are exposed to stimulus material such as marketing and entertainment materials and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-physiological and neuro-behavioral data collected is analyzed to select targeted stimulus materials. The targeted stimulus materials are provided to particular subjects for a variety of purposes.

Abstract translation: 系统使用神经生理和神经行为数据来执行刺激瞄准。 受试者暴露于诸如营销和娱乐材料等刺激材料，并且使用诸如脑电图（EEG），电镀皮肤反应（GSR），心电图（EKG），电磁学（EOG），眼睛跟踪和面部情感编码的机制来收集数据。 分析收集的神经生理和神经行为数据，选择靶向刺激物质。 为了各种目的，将目标刺激材料提供给特定受试者。

公开(公告)号：US20090063256A1

公开(公告)日：2009-03-05

申请号：US12199596

申请日：2008-08-27

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06F17/30

CPC classification number: G06Q30/00 ,  G06Q30/02 ,  G06Q30/0203

Abstract: A system assesses consumer experience portrayal effectiveness by evaluating neuro-response measurements for a consumer directly experiencing stimulus and/or indirectly experiencing stimulus through observation of another. Neuro-response measurements are collected using multiple modalities to evaluate personal and observed experiences of products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. In many instances, neuro-response data is combined with other data and analyzed to assess total consumer experience portrayal effectiveness.

Abstract translation: 系统通过评估直接经历刺激和/或通过观察另一个刺激的间接经历刺激的消费者的神经反应测量来评估消费者体验描绘效力。 使用多种模式收集神经反应测量值，以评估产品，服务，产品和刺激的个人和观察体验。 神经反应测量的例子包括脑电图（EEG），电泳皮肤反应（GSR），心电图（EKG），电磁学（EOG），眼睛跟踪和面部情感编码测量。 在许多情况下，神经反应数据与其他数据相结合并进行分析，以评估消费者的总体描绘效能。

公开(公告)号：US20090024448A1

公开(公告)日：2009-01-22

申请号：US12056211

申请日：2008-03-26

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00 ,  A61B5/0476

CPC classification number: G06Q30/0242 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0201

Abstract: A protocol generator and presenter device provides stimuli to a subject to allow analysis of the effectiveness of marketing and entertainment materials. A protocol generator generates presentation parameters such as length of presentation, number of repetitions, number of physiological baselines, etc. The presenter device uses the presentation parameters to elicit responses from a subject that are then measured and analyzed using multiple neurophysiological modalities. Feedback is provided to the protocol generator and presenter device to dynamically update presentation parameters.

Abstract translation: 协议生成器和演示器设备为受试者提供刺激，以便分析营销和娱乐材料的有效性。 协议生成器生成呈现参数，诸如呈现长度，重复次数，生理基线数量等。演示者设备使用呈现参数来引导来自受试者的响应，然后使用多种神经生理学模式来测量和分析。 向协议生成器和演示者设备提供反馈以动态地更新表示参数。

公开(公告)号：US20090024049A1

公开(公告)日：2009-01-22

申请号：US12056225

申请日：2008-03-26

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/0476

CPC classification number: G06Q30/0242 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0201

Abstract: An cross-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to a evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The cross-modality response synthesizer aligns and combines response data from multiple modalities to provide more accurate determinations of the effectiveness of stimuli. For example, facial emotion encoding measures are aligned and combined with electroencephalography (EEG) to enhance the valence of an EEG emotional engagement measure.

Abstract translation: 交叉形态反应综合器分析和增强中枢神经系统，自主神经系统和效应数据，以评估受试者对刺激的反应。 数据收集机制从暴露于诸如营销和娱乐刺激等刺激的对象获取响应数据。 交叉模态响应合成器对齐并组合来自多种模态的响应数据，以提供更精确的刺激有效性的确定。 例如，面部情绪编码措施与脑电图（EEG）对齐并与脑电图相结合，以提高EEG情绪参与度量的价态。