公开(公告)号：US11314616B2

公开(公告)日：2022-04-26

申请号：US16775815

申请日：2020-01-29

Applicant: Adobe Inc.

Inventor： Meghanath M Y ,  Shankar Venkitachalam ,  Deepak Pai

IPC: G06F9/451 ,  G06F11/34 ,  G06N20/00

Abstract: In some embodiments, a computing system identifies a current engagement stage of a user with an online platform by applying a stage prediction model based on interaction data associated with the user. The interaction data describe actions performed by the user with respect to the online platform and context data associated with each of the actions. The computing system further identifies one or more critical events for promoting the user to transition from one engagement stage to a higher engagement stage based on the interaction data associated with the user. The computing system can make the identified current engagement stage of the user or the identified critical event to be accessible by the online platform so that user interfaces presented on the online platform can be modified to improve a likelihood of the user to transit from the current stage to a higher engagement stage.

公开(公告)号：US20210232478A1

公开(公告)日：2021-07-29

申请号：US16775815

申请日：2020-01-29

Applicant: Adobe Inc.

Inventor： Meghanath M Y ,  Shankar Venkitachalam ,  Deepak Pai

IPC: G06F11/34 ,  G06F9/451 ,  G06N20/00

Abstract: In some embodiments, a computing system identifies a current engagement stage of a user with an online platform by applying a stage prediction model based on interaction data associated with the user. The interaction data describe actions performed by the user with respect to the online platform and context data associated with each of the actions. The computing system further identifies one or more critical events for promoting the user to transition from one engagement stage to a higher engagement stage based on the interaction data associated with the user. The computing system can make the identified current engagement stage of the user or the identified critical event to be accessible by the online platform so that user interfaces presented on the online platform can be modified to improve a likelihood of the user to transit from the current stage to a higher engagement stage.