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公开(公告)号：US10673892B2
公开(公告)日：2020-06-02
申请号：US15392414
申请日：2016-12-28
Applicant: Google LLC
Inventor： Niels Provos , Yunkai Zhou , Clayton W. Bavor, Jr. , Eric L. Davis , Mark Palatucci , Kamal P. Nigam , Christopher K. Monson , Panayiotis Mavrommatis , Rachel Nakauchi
Abstract: Intrusion features of a landing page associated with sponsored content are identified. A feature score for the landing page based on the identified intrusion features is generated, and if the feature score for the landing page exceeds a feature threshold, the landing page is classified as a candidate landing page. A sponsor account associated with the candidate landing page can be suspended, or sponsored content associated with the candidate landing page can be suspended.
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公开(公告)号：US10475074B2
公开(公告)日：2019-11-12
申请号：US15062632
申请日：2016-03-07
Applicant: Google LLC
Inventor： Yunkai Zhou
IPC: G06Q30/00 , G06Q30/02 , G06F16/248 , G06F16/28 , G06F16/9535 , G06F16/2457
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.
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