公开(公告)号：US20150019325A1

公开(公告)日：2015-01-15

申请号：US14474548

申请日：2014-09-02

Applicant: Huawei Technologies Co., Ltd.

Inventor： Zhengbing Li ,  Jiachun Du ,  Xun Hu

IPC: G06Q30/02

CPC classification number: G06Q30/0271 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0269

Abstract: Embodiments of the present invention provide an advertisement delivery method, apparatus, and system, which can implement personalized advertising network allocation, so that a selected advertising network meets a preference of a user in real time. The method includes: sending a first message including user information to an advertising platform; receiving a second message sent by the advertising platform, where the second message includes delivery information that is determined by the advertising platform according to the user information; and performing advertisement delivery according to the delivery information. According to the advertisement delivery method, apparatus, and system in the embodiments of the present invention, an advertising network is selected with reference to user information, so that the selected advertising network can meet a preference of a user, thereby implementing personalized advertising network allocation.

Abstract translation: 本发明的实施例提供了可以实现个性化广告网络分配的广告传递方法，装置和系统，使得所选择的广告网络实时满足用户的偏好。 该方法包括：向广告平台发送包括用户信息的第一消息; 接收由广告平台发送的第二消息，其中第二消息包括根据用户信息由广告平台确定的传送信息; 以及根据传送信息执行广告传送。 根据本发明实施例中的广告传送方法，装置和系统，参照用户信息选​​择广告网络，使得所选择的广告网络可以满足用户的偏好，从而实现个性化广告网络分配 。