公开(公告)号：US20110184811A1

公开(公告)日：2011-07-28

申请号：US12695639

申请日：2010-01-28

Applicant: Pritesh Patwa ,  Martin Markov

Inventor： Pritesh Patwa ,  Martin Markov

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0269

Abstract: Systems and methods for providing contextual advertisements to present to a user in association with electronic books are provided. Advertising entities may submit information to include in the contextual e-book advertisement. An advertisement manager identifies the e-book and content associated with each page therein. A target page to receive the advertisement is identified. The contextual e-book advertisement is generated using content associated with the target page as well as content associated with each page preceding the target page. Content associated with pages subsequent to the target page is analyzed to determine if the advertisement is appropriate for the target page. Additional sequential information and user profile information may be used to generate the contextual e-book advertisement. Based on the content of the e-book and the parameters of the information submitted by the advertising entity, a contextual e-book advertisement is generated for the target page and presented to a user.

Abstract translation: 提供了用于提供与电子书一起呈现给用户的上下文广告的系统和方法。 广告实体可以提交信息以包含在上下文电子书广告中。 广告管理员识别与其中的每个页面相关联的电子书和内容。 识别接收广告的目标页面。 使用与目标页面相关联的内容以及与目标页面之前的每个页面相关联的内容来生成上下文电子图书广告。 分析与目标页面之后的页面相关联的内容，以确定广告是否适合于目标页面。 可以使用附加顺序信息和用户简档信息来生成上下文电子书广告。 基于电子书的内容和广告实体提交的信息的参数，生成针对目标页面并呈现给用户的上下文电子书广告。

公开(公告)号：US08583483B2

公开(公告)日：2013-11-12

申请号：US12785175

申请日：2010-05-21

Applicant: Wook Chung ,  Pritesh Patwa

Inventor： Wook Chung ,  Pritesh Patwa

IPC: G06Q30/00

CPC classification number: G06Q30/08 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q30/0276

Abstract: Embodiments discussed herein relate to creating and managing competitive campaigns for advertisement spaces on a web page. Competitive campaigns may take several forms, including boosting bids for advertisements to try an match the competitor's advertisement bids in an online auction, dynamically replacing the entity's advertisement being shown, or out-and-out refusing to show an advertisement whenever the competitor's advertisement is also shown.

Abstract translation: 这里讨论的实施例涉及创建和管理网页上的广告空间的竞争性活动。 竞争性活动可能采取多种形式，包括提高广告投标，以便在线竞价中竞争竞争对手的广告投标，动态替换实体的广告，或者外出时拒绝在竞争对手的广告中显示广告 显示。

公开(公告)号：US08239265B2

公开(公告)日：2012-08-07

申请号：US12695639

申请日：2010-01-28

Applicant: Pritesh Patwa ,  Martin Markov

Inventor： Pritesh Patwa ,  Martin Markov

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0269

Abstract: Systems and methods for providing contextual advertisements to present to a user in association with electronic books are provided. Advertising entities may submit information to include in the contextual e-book advertisement. An advertisement manager identifies the e-book and content associated with each page therein. A target page to receive the advertisement is identified. The contextual e-book advertisement is generated using content associated with the target page as well as content associated with each page preceding the target page. Content associated with pages subsequent to the target page is analyzed to determine if the advertisement is appropriate for the target page. Additional sequential information and user profile information may be used to generate the contextual e-book advertisement. Based on the content of the e-book and the parameters of the information submitted by the advertising entity, a contextual e-book advertisement is generated for the target page and presented to a user.

Abstract translation: 提供了用于提供与电子书一起呈现给用户的上下文广告的系统和方法。 广告实体可以提交信息以包含在上下文电子书广告中。 广告管理员识别与其中的每个页面相关联的电子书和内容。 识别接收广告的目标页面。 使用与目标页面相关联的内容以及与目标页面之前的每个页面相关联的内容来生成上下文电子图书广告。 分析与目标页面之后的页面相关联的内容，以确定广告是否适合于目标页面。 可以使用附加顺序信息和用户简档信息来生成上下文电子书广告。 基于电子书的内容和广告实体提交的信息的参数，生成针对目标页面并呈现给用户的上下文电子书广告。