Abstract:
A method in an electronic device comprises when a display unit is deformed, determining a display area visible to a user, and displaying content on the confirmed display area. An apparatus for displaying content on an electronic device comprises a processing circuit configured to detect that a flexible display unit is bended, recognize at least a part of a user's body, determine which display area is visible to the user based on the user position; and move at least part of content on the visible display area.