公开(公告)号：US20140245337A1

公开(公告)日：2014-08-28

申请号：US13191860

申请日：2011-07-27

Applicant: Andrew Gildfind ,  Simon M. Rowe

Inventor： Andrew Gildfind ,  Simon M. Rowe

IPC: H04H60/32

CPC classification number: H04H60/32 ,  H04H60/31 ,  H04N21/25891 ,  H04N21/44222

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing behavioral data. In one aspect, a method includes receiving a request for television reporting sample data from a client device. The request includes filtering criteria. The television reporting data comprises channel tune event data and viewership data. In response to receiving the request, processing the television reporting data to identify filtered data from the television reporting data satisfying the filtering criteria; processing the filtered data to generate filtered sample data; and associating the filtered sample data with channel tune event data and viewership data to generate the television reporting sample data. The method also includes providing the television reporting sample data to the client device and receiving processing parameters from the client device, and, in response to receiving the processing parameters, processing the filtered data based on the processing parameters to generate reporting data metric results.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于分析行为数据。 一方面，一种方法包括从客户端设备接收电视报告样本数据的请求。 请求包括过滤条件。 电视报告数据包括频道调谐事件数据和观看数据。 响应于接收到请求，处理电视报告数据以从满足过滤标准的电视报告数据中识别滤波数据; 处理经滤波的数据以产生经滤波的样本数据; 以及将经滤波的采样数据与频道调谐事件数据和观看数据相关联，以产生电视报告采样数据。 该方法还包括向客户端设备提供电视报告样本数据并从客户端设备接收处理参数，并且响应于接收到处理参数，根据处理参数处理经滤波的数据以生成报告数据度量结果。

公开(公告)号：US08739199B2

公开(公告)日：2014-05-27

申请号：US13358078

申请日：2012-01-25

Applicant: Geoffrey R. Smith ,  Iain Merrick ,  Michael A. Killianey ,  John Alastair Hawkins ,  Greg Hecht ,  Simon M. Rowe

Inventor： Geoffrey R. Smith ,  Iain Merrick ,  Michael A. Killianey ,  John Alastair Hawkins ,  Greg Hecht ,  Simon M. Rowe

IPC: H04H60/32

CPC classification number: H04N21/44204 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Abstract translation: 从电视提供商接收机顶盒日志，并进行处理以识别频道曲调和频道调谐时间。 日志数据的频道曲调和频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。