SYSTEM TO TRACK VISITATION METRICS
    11.
    发明申请

    公开(公告)号:US20220103967A1

    公开(公告)日:2022-03-31

    申请号:US17533497

    申请日:2021-11-23

    Applicant: Snap Inc.

    Abstract: A visitation tracking system tracks user visitation to locations of interest to generate and report visualizations of the user visitation data. The visitation tracking system may be or include a group of one or more server machines configured to receive a user input specifying a location of interest, cause display of a presentation of a set of proximity borders within a region in response to the user input specifying the location of interest, wherein the region is based on the location of interest, receives a selection of a region to monitor (e.g., proximity borders, geo-fences), detects entries of client devices to a geo-fence represented by the region to monitor, and causes display of a notification in response to the detection of the entries.

    System to calculate an engagement score of location based media content

    公开(公告)号:US11170393B1

    公开(公告)日:2021-11-09

    申请号:US15801829

    申请日:2017-11-02

    Applicant: Snap Inc.

    Abstract: A location based measurement system monitors user interactions with media items, and visitation data to physical locations, to calculate an engagement score of the media item, wherein the engagement score serves as an indication of a “lift” incited by the media item on a population of users exposed to the media item. The location based measurement system may be or include any instrumentality or aggregate of instrumentalities operable to compute, process, store, display, generate, communicate, or apply various forms of data for geo-fencing, control, or other purposes.

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