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公开(公告)号：US11170393B1
公开(公告)日：2021-11-09
申请号：US15801829
申请日：2017-11-02
Applicant: Snap Inc.
Inventor： Yiwei Ma , Shuo Wu , Masoud Akhoondi , Houshmand Shirani-Mehr , Douglas Cohen
Abstract: A location based measurement system monitors user interactions with media items, and visitation data to physical locations, to calculate an engagement score of the media item, wherein the engagement score serves as an indication of a “lift” incited by the media item on a population of users exposed to the media item. The location based measurement system may be or include any instrumentality or aggregate of instrumentalities operable to compute, process, store, display, generate, communicate, or apply various forms of data for geo-fencing, control, or other purposes.
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