公开(公告)号：US20110016011A1

公开(公告)日：2011-01-20

申请号：US12888768

申请日：2010-09-23

申请人： Thomas C. Opdycke

发明人： Thomas C. Opdycke

IPC分类号： G06Q30/00

CPC分类号： H04N21/812 ,  G06Q30/02 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q30/0601 ,  H04H60/06 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04N21/252 ,  H04N21/26258 ,  H04N21/41415 ,  H04N21/42201 ,  H04N21/4223 ,  H04N21/441 ,  H04N21/4415 ,  H04N21/44218

摘要： A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

公开(公告)号：US20110016006A1

公开(公告)日：2011-01-20

申请号：US12889004

申请日：2010-09-23

申请人： Thomas C. Opdycke

发明人： Thomas C. Opdycke

IPC分类号： G06Q30/00 ,  G09G5/00

CPC分类号： H04N21/812 ,  G06Q30/02 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q30/0601 ,  H04H60/06 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04N21/252 ,  H04N21/26258 ,  H04N21/41415 ,  H04N21/42201 ,  H04N21/4223 ,  H04N21/441 ,  H04N21/4415 ,  H04N21/44218

摘要： A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

摘要翻译： 提供了一种用于自动执行，测量和优化店内促销数字媒体活动的系统和相应方法。 在一个实施例中，用于将内容部署到数字标牌网络的计算系统中的方法包括从用户接收营销活动目标和适于生成播放列表的至少一个优化约束。 该方法还包括生成设计用于最大化学习机会以实现营销活动目标的播放列表。 该方法还包括将播放列表提供给数字标牌网络上的存在点。

公开(公告)号：US20110016480A1

公开(公告)日：2011-01-20

申请号：US12889037

申请日：2010-09-23

申请人： Thomas C. Opdycke

发明人： Thomas C. Opdycke

IPC分类号： H04N7/16 ,  G06K9/00 ,  H04N7/18

CPC分类号： H04N21/812 ,  G06Q30/02 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q30/0601 ,  H04H60/06 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04N21/252 ,  H04N21/26258 ,  H04N21/41415 ,  H04N21/42201 ,  H04N21/4223 ,  H04N21/441 ,  H04N21/4415 ,  H04N21/44218

摘要： A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

摘要翻译： 提供了一种用于自动执行，测量和优化店内促销数字媒体活动的系统和相应方法。 在一个实施例中，用于将内容部署到数字标牌网络的计算系统中的方法包括从用户接收营销活动目标和适于生成播放列表的至少一个优化约束。 该方法还包括生成设计用于最大化学习机会以实现营销活动目标的播放列表。 该方法还包括将播放列表提供给数字标牌网络上的存在点。

公开(公告)号：US20110016483A1

公开(公告)日：2011-01-20

申请号：US12888834

申请日：2010-09-23

申请人： Thomas C. Opdycke

发明人： Thomas C. Opdycke

IPC分类号： H04H60/32

CPC分类号： H04N21/812 ,  G06Q30/02 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q30/0601 ,  H04H60/06 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04N21/252 ,  H04N21/26258 ,  H04N21/41415 ,  H04N21/42201 ,  H04N21/4223 ,  H04N21/441 ,  H04N21/4415 ,  H04N21/44218

摘要： A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

摘要翻译： 提供了一种用于自动执行，测量和优化店内促销数字媒体活动的系统和相应方法。 在一个实施例中，用于将内容部署到数字标牌网络的计算系统中的方法包括从用户接收营销活动目标和适于生成播放列表的至少一个优化约束。 该方法还包括生成设计用于最大化学习机会以实现营销活动目标的播放列表。 该方法还包括将播放列表提供给数字标牌网络上的存在点。

公开(公告)号：US20110016002A1

公开(公告)日：2011-01-20

申请号：US12888880

申请日：2010-09-23

申请人： Thomas C. Opdycke

发明人： Thomas C. Opdycke

IPC分类号： G06Q30/00 ,  G06F15/16

CPC分类号： H04N21/812 ,  G06Q30/02 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q30/0601 ,  H04H60/06 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04N21/252 ,  H04N21/26258 ,  H04N21/41415 ,  H04N21/42201 ,  H04N21/4223 ,  H04N21/441 ,  H04N21/4415 ,  H04N21/44218

摘要： A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

摘要翻译： 提供了一种用于自动执行，测量和优化店内促销数字媒体活动的系统和相应方法。 在一个实施例中，用于将内容部署到数字标牌网络的计算系统中的方法包括从用户接收营销活动目标和适于生成播放列表的至少一个优化约束。 该方法还包括生成设计用于最大化学习机会以实现营销活动目标的播放列表。 该方法还包括将播放列表提供给数字标牌网络上的存在点。