Systems and methods for annotating online content with offline interaction data

    公开(公告)号:US11734729B2

    公开(公告)日:2023-08-22

    申请号:US17119264

    申请日:2020-12-11

    Applicant: GOOGLE LLC

    CPC classification number: G06Q30/0277 G06Q30/0242 G06Q50/01

    Abstract: A computer-implemented method for annotating online content with offline interaction data and offline interaction conversion data is implemented by a content annotating computing device in communication with a memory. The method includes receiving a set of content interaction data based on an online interaction between an online user and a first online content item, identifying at least one physical location associated with the online content provider, determining a set of offline interaction conversion data based on the set of content interaction data and a set of offline interaction data, receiving a second online content item associated with the online content provider, and annotating the second online content item based at least partially on the set of offline interaction conversion data and the set of offline interaction data.

    SELECTING AND SERVING A CONTENT ITEM BASED ON DEVICE STATE DATA OF A DEVICE

    公开(公告)号:US20200218329A1

    公开(公告)日:2020-07-09

    申请号:US16819572

    申请日:2020-03-16

    Applicant: Google LLC

    Abstract: Selection and serving of content items may include receiving data indicative of a status of an energy source of a device with a request for a content item. A first received content item may be associated with a first energy consumption level and a second received content item may be associated with a second energy consumption level. The accessed content items are responsive to the request for a content item. The first energy consumption level may be higher than the second energy consumption level. The first content item or the second content item may be selected based, at least in part, on the received data indicative of the status of the energy source of the device, and data to display the selected content item may be provided to the device.

    SELECTING AND SERVING A CONTENT ITEM BASED ON DEVICE STATE DATA OF A DEVICE

    公开(公告)号:US20200218328A1

    公开(公告)日:2020-07-09

    申请号:US16819511

    申请日:2020-03-16

    Applicant: Google LLC

    Abstract: Selection and serving of content items may include receiving data indicative of a status of an energy source of a device with a request for a content item. A first received content item may be associated with a first energy consumption level and a second received content item may be associated with a second energy consumption level. The accessed content items are responsive to the request for a content item. The first energy consumption level may be higher than the second energy consumption level. The first content item or the second content item may be selected based, at least in part, on the received data indicative of the status of the energy source of the device, and data to display the selected content item may be provided to the device.

    Enhanced push messaging
    25.
    发明授权

    公开(公告)号:US10666750B2

    公开(公告)日:2020-05-26

    申请号:US14943615

    申请日:2015-11-17

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for facilitating and improving push messaging provided to users. In one aspect, a method includes receiving, from a user device, a request to subscribe to a push messaging service, selecting a given phone number that is uniquely associated with the user based on the received request, transmitting, to a user device, a first message that presents visual information at the user device and includes the given phone number, receiving, by the one or more servers, a second message addressed to the given phone number, selecting an additional message that presents additional visual information at the user device based, at least in part, on the message received from the user device and one or more of a geolocation of the mobile device or a time of day, and transmitting the additional message to the user device.

    MOBILE INTERSTITIAL ADS
    26.
    发明申请

    公开(公告)号:US20180240156A1

    公开(公告)日:2018-08-23

    申请号:US15958630

    申请日:2018-04-20

    Applicant: Google LLC

    Abstract: Systems and methods for pre-loading and displaying intervening content, such as advertisements, on a mobile device during latency periods, such as when an advertiser landing page is requested by that device, are provided herein. Intervening content may be pre-loaded on to the device and associated with one or more particular advertisements such that selecting/interacting with the associated advertisement triggers intervening content display during known or detected periods of latency. In some cases, a latency threshold or thresholds may determine one or more types of content to present, and/or a content presentation sequence.

    SYSTEMS AND METHODS FOR PROVIDING CONTENT ITEMS VIA A PUSH MARKETING AUCTION

    公开(公告)号:US20180075493A1

    公开(公告)日:2018-03-15

    申请号:US15815398

    申请日:2017-11-16

    Applicant: Google LLC

    CPC classification number: G06Q30/0275 G06Q30/0252 G06Q30/0261 H04L67/26

    Abstract: The present disclosure is directed to systems and methods of providing content. A server can generate a request for a push content item for an account identifier linked with a computing device. The server can establish a push auction for the account identifier with multiple candidate push content items. The server can determine an auction score for each candidate push content item and select a push content item therefrom based on the auction score. The server can determine a parameter for the account identifier and control delivery of the selected push content item based on a delivery control policy. The server can compare a value of the parameter with a threshold value to authorize the push content item. The server can provide the selected and authorized push content item for presentation in a push content slot via the computing device linked to the account identifier.

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