Generating Sponsored Content Pages Using Large Language Machine-Learned Models

    公开(公告)号:US20250124498A1

    公开(公告)日:2025-04-17

    申请号:US18917136

    申请日:2024-10-16

    Applicant: Maplebear Inc.

    Abstract: An online system presents a sponsored content page to a user in conjunction with a model serving system. The online system accesses a content page for a food item and identifies one or more sponsorship opportunities at the content page. The online system identifies one or more candidate sponsors for each sponsorship opportunity. The online system selects a bidding sponsor for the sponsorship opportunity from the one or more candidate sponsors and a candidate item associated with the bidding sponsor as a sponsored item. The online system provides a content page, a description of the sponsored item, and a request to generate a sponsored content page for the sponsorship opportunity to a model serving system. The online system receives a sponsored content page generated by a machine-learning language model at the model serving system and presents the sponsored content page to a user.

    PROVIDING SEARCH SUGGESTIONS BASED ON PREVIOUS SEARCHES AND CONVERSIONS

    公开(公告)号:US20250078101A1

    公开(公告)日:2025-03-06

    申请号:US18954374

    申请日:2024-11-20

    Applicant: Maplebear Inc.

    Abstract: An online concierge system suggests subsequent search queries based on previous search queries and whether the previous search queries resulted in conversions. The online concierge system trains a machine learning model using previous delivery orders and whether initial and subsequent search queries in the previous delivery orders resulted in conversions. When the online concierge system receives a search query to identify one or more items from a customer, the online concierge system parses the search query into combinations of terms and identifies items related to the search query. In response to the search query resulting in a conversion, the online concierge system retrieves a conversion graph and presents a suggested subsequent search query based on the conversion graph. In response to the search query not resulting in a conversion, the online concierge system retrieves a non-conversion graph and presents a suggested subsequent search query based on the non-conversion graph.

    Predicting Replacement Items using a Machine-Learning Replacement Model

    公开(公告)号:US20240403938A1

    公开(公告)日:2024-12-05

    申请号:US18326900

    申请日:2023-05-31

    Abstract: An online system predicts replacement items for presentation to a user using a machine-learning model. The online system receives interaction data describing a user's interaction with the online system. In particular, the interaction data describes an initial item that the user added to their item list. The online system identifies a set of candidate items that could be presented to the user as potential replacements for the initially-added item. The online system applies a replacement prediction model to each of these candidate items to generate a replacement score for the candidate items. The online system selects a proposed replacement item and transmits that item to the user's client device for display to the user. If the user selects the proposed replacement item, the online concierge system replaces the initial item with the proposed replacement item in the user's item list.

    Method, non-transitory computer-readable medium, and system for determining recommended search terms for a user of an online concierge system

    公开(公告)号:US11568464B2

    公开(公告)日:2023-01-31

    申请号:US16815846

    申请日:2020-03-11

    Abstract: An online concierge system may determine recommended search terms for a user. The online concierge system may receive a request from a user to view a user interface configured to receive a search query. The online concierge system retrieves long-term activity data including previous search terms entered by the user while searching for items to add to an online shopping cart. For each previous search term, the online concierge system retrieves categorical search terms corresponding to one or more categories to which the previous search term was mapped. The online concierge system determines a set of nearby categorical search terms and sends, for display via a client device, the set of nearby categorical search terms as recommended search terms.

    PROVIDING SEARCH SUGGESTIONS BASED ON PREVIOUS SEARCHES AND CONVERSIONS

    公开(公告)号:US20220108333A1

    公开(公告)日:2022-04-07

    申请号:US17486395

    申请日:2021-09-27

    Abstract: An online concierge system suggests subsequent search queries based on previous search queries and whether the previous search queries resulted in conversions. The online concierge system trains a machine learning model using previous delivery orders and whether initial and subsequent search queries in the previous delivery orders resulted in conversions. When the online concierge system receives a search query to identify one or more items from a customer, the online concierge system parses the search query into combinations of terms and identifies items related to the search query. In response to the search query resulting in a conversion, the online concierge system retrieves a conversion graph and presents a suggested subsequent search query based on the conversion graph. In response to the search query not resulting in a conversion, the online concierge system retrieves a non-conversion graph and presents a suggested subsequent search query based on the non-conversion graph.

    Method, non-transitory computer-readable medium, and system for determining recommended search terms for a user of an online concierge system

    公开(公告)号:US12169858B2

    公开(公告)日:2024-12-17

    申请号:US18090506

    申请日:2022-12-29

    Applicant: Maplebear Inc.

    Abstract: An online concierge system may determine recommended search terms for a user. The online concierge system may receive a request from a user to view a user interface configured to receive a search query. The online concierge system retrieves long-term activity data including previous search terms entered by the user while searching for items to add to an online shopping cart. For each previous search term, the online concierge system retrieves categorical search terms corresponding to one or more categories to which the previous search term was mapped. The online concierge system determines a set of nearby categorical search terms and sends, for display via a client device, the set of nearby categorical search terms as recommended search terms.

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