摘要:
The present invention relates to a system and methodology to facilitate extraction of information from a large unstructured corpora such as from the World Wide Web and/or other unstructured sources. Information in the form of answers to questions can be automatically composed from such sources via probabilistic models and cost-benefit analyses to guide resource-intensive information-extraction procedures employed by a knowledge-based question answering system. The analyses can leverage predictions of the ultimate quality of answers generated by the system provided by Bayesian or other statistical models. Such predictions, when coupled with a utility model can provide the system with the ability to make decisions about the number of queries issued to a search engine (or engines), given the cost of queries and the expected value of query results in refining an ultimate answer. Given a preference model, information extraction actions can be taken with the highest expected utility. In this manner, the accuracy of answers to questions can be balanced with the cost of information extraction and analysis to compose the answers.
摘要:
A system that employs an explicitly and/or implicitly trained model in order to return entity-specific computer-based search results is provided. The innovation can provide for a customized search model that focuses search in connection with achieving information that is meaningful with respect to goals of an entity. The model can be used to modify a search query in accordance with a goal of the entity or to generate the search query thereby returning meaningful and/or targeted results to the user. The system can automatically gather entity-related data thereafter determining or inferring a goal as well as training the model. Moreover, the system can selectively configure (e.g., order, rank, filter) and render results to a user based upon the model.
摘要:
A system that incorporates a user context into a computer-based search is provided. To establish the context, the innovation can identify information about a user state or context via a variety of sources and sensors. The state/context information can be used to filter, arrange and/or rank search results so as to facilitate converging on meaningful searches and results. Machine learning systems (implicitly and/or explicitly trained) can be employed to infer a current and/or future context related to user. An identified or inferred user context can be employed to modify an automated or user-defined search input/query. Contextual cues can be considered directly in the construction and use of context of context-sensitive retrieval algorithms that are optimized for identifying and/or ranking of informational items of potential interest or value in different contexts. As well, the context can be employed to intelligently render results of a query (e.g., user/application defined, context-modified query).
摘要:
Architecture that facilitates online advertising taking on characteristics of a commodities market approach to purchasing advertising space, options for ad space and a futures market for online ad space. Available advertising space is identified and aggregated, and subsets of the aggregated ad space are offered for purchase using a commodities market-based approach. The architecture facilitates revenue-sharing paradigms, coupon delivery, targeted advertising, point-of-sale transactions, inventory control, just-in-time delivery of ads, content and product/services, value-based advertising models, etc. The architecture comprises an aggregation component that aggregates advertisement space information associated with online advertisements, and a transaction component that facilitates transacting subsets of the aggregated advertisement space information to bidders as a function of supply and demand. The aggregation component receives information about online advertising space that is now available, that will become available in the future, and that is predicted by prediction analysis to become available in the future. Advertisements and/or ad space can be specified based on dynamic sensing of contextual cues.
摘要:
Architecture is provided that facilitates user-controlled access to user profile information. A user is allowed to selectively expose (or mask) portions of his/her profile to third parties. Additionally, advertisers and/or content providers can offer incentives or enticement in response to the acceptance of which a user exposes larger portions of their profile. The architecture comprises a system that facilitates profile management utilizing a profile component that facilitates creation and storage of an electronic profile of a user, and a control component under control of the user for controlling access to the profile. Machine learning and reasoning is provided to make inferences and automate aspects thereof.
摘要:
Architecture for targeted advertising using offline user behavior information. Information relating to offline behavior can be collected from cell phones, geolocation systems, credit card information, restaurants, grocery stores, etc., and this information is aggregated and employed in connection with selecting and displaying targeted advertising to a user when online. Machine learning and reasoning can be employed to make inferences and dynamically tune advertisement processing. Offline user information can also be employed to enhance context-based searching when the user goes online. The ranking of search results and content for display can be modified as a function of offline behavior. A system is provided that facilitates online advertising based on at least offline activity using a profile component for aggregating offline behavior information of a user and generating a related user profile. An advertising component employs the user profile in connection with delivery of an advertisement to the user when online.
摘要:
The subject disclosure pertains to anonymous network interaction. More specifically, mechanisms are provided to ensure anonymity with respect network interaction such that third parties are unable to determine the source and/or intent of communications. Accordingly, entities may anonymize all outgoing and/or incoming data packets so as to mitigate outside entities from learning about information being sought and/or provided. For example, a user or corporation may employ an anonymizer with respect to web searching so that outside entities are not able to determine what information is attempted to be accessed and by whom.
摘要:
Architecture is provided that facilitates user-controlled access to user profile information related to spam filtering. A user is allowed to selectively expose (or mask) portions of his/her profile related to spam filtering to third parties. Additionally, advertisers and/or content providers can offer incentives or enticement in response to the acceptance of which a user exposes larger portions of their profiles related to spam filtering. The architecture comprises a system that facilitates profile management utilizing a profile component that facilitates creation and storage of an electronic profile including spam filtering information of a user, and a control component under control of the user for controlling access to the profile.
摘要:
A system is described for integrating a search engine and one or more social network resources. The system operates by determining whether a search operation being conducted by a user warrants interaction with a social network resource. If so, the system may provide an invitation to the user to forward a query-related message to the social network resource. The system then sends the message to a group of contacts via the social network resource, where the group of contacts can be defined in various ways. The system receives a response from at least one contact in the group of contacts and presents that response to the user using various delivery mechanisms, as governed by various delivery timings.
摘要:
The subject disclosure pertains to anonymous network interaction. More specifically, mechanisms are provided to ensure anonymity with respect network interaction such that third parties are unable to determine the source and/or intent of communications. Accordingly, entities may anonymize all outgoing and/or incoming data packets so as to mitigate outside entities from learning about information being sought and/or provided. For example, a user or corporation may employ an anonymizer with respect to web searching so that outside entities are not able to determine what information is attempted to be accessed and by whom.