Contextual Ad Matching Strategies that Incorporate Author Feedback
    32.
    发明申请
    Contextual Ad Matching Strategies that Incorporate Author Feedback 有权
    结合作者反馈的情境广告匹配策略

    公开(公告)号:US20090125372A1

    公开(公告)日:2009-05-14

    申请号:US11870026

    申请日:2007-10-10

    IPC分类号: G06Q30/00 G06Q10/00

    摘要: An ad matching system that includes an interactive client permits a triggering Web page author to provide feedback on a candidate advertisement for the page. Author feedback is used to rank ads for display on the triggering page. Preferably author feedback is also incorporated into ad clustering and/or ad ranking formulae within the system. Also, author credibility is judged based on author feedback and on click through rates of placed ads.

    摘要翻译: 包括交互式客户端的广告匹配系统允许触发网页作者为页面的候选广告提供反馈。 作者反馈用于对在触发页面上显示的广告进行排名。 优选地,作者反馈也被并入系统内的广告集群和/或广告排名公式中。 此外,作者的信誉是根据作者反馈和放置广告的点击率判断的。

    SYSTEM AND METHOD FOR IDENTIFYING SPAM HOSTS USING STACKED GRAPHICAL LEARNING
    33.
    发明申请
    SYSTEM AND METHOD FOR IDENTIFYING SPAM HOSTS USING STACKED GRAPHICAL LEARNING 审中-公开
    使用堆叠式图形学习识别垃圾邮件主机的系统和方法

    公开(公告)号:US20090089373A1

    公开(公告)日:2009-04-02

    申请号:US11863486

    申请日:2007-09-28

    IPC分类号: G06F15/16

    CPC分类号: G06Q10/107

    摘要: Systems and methods for identifying spam hosts are disclosed in which hosts known to the system and initially classified as spam or non-spam by a baseline classifier. Then for each node u in the host graph a new feature is computed. This feature is an aggregate function of the initial classifications produced by the baseline classifier for the neighbors of the node u. The set of neighbors can be defined in many different ways: in-link neighbors, out-link neighbors, bi-directional neighbors, k-hops neighbors, etc. The new feature computed above then is added to the existing set of features, and the baseline classifier is trained again, producing new predictions for each node. The results may then be used in many different ways including to filter search results based on host classifications so that spam hosts are not displayed or displayed last in a results set.

    摘要翻译: 公开了用于识别垃圾邮件主机的系统和方法,其中系统已知的主机并且由基准分类器最初分类为垃圾邮件或非垃圾邮件。 然后,对于主图中的每个节点u,计算一个新特征。 此功能是由节点u的邻居的基线分类器生成的初始分类的聚合函数。 邻居的集合可以以许多不同的方式定义:链路内邻居,出链路邻居,双向邻居,k-hop邻居等。然后,计算的新特征被添加到现有的特征集合中,并且 再次训练基准分类器,为每个节点产生新的预测。 然后,结果可以以许多不同的方式使用,包括基于主机分类过滤搜索结果,以便垃圾邮件主机最后不会显示或显示在结果集中。

    IDENTIFYING POINTS OF INTEREST VIA SOCIAL MEDIA
    34.
    发明申请
    IDENTIFYING POINTS OF INTEREST VIA SOCIAL MEDIA 审中-公开
    通过社会媒体识别兴趣点

    公开(公告)号:US20140006408A1

    公开(公告)日:2014-01-02

    申请号:US13539144

    申请日:2012-06-29

    IPC分类号: G06F17/30

    CPC分类号: G06F17/278 G06F16/951

    摘要: Example methods, apparatuses, or articles of manufacture are disclosed that may be implemented, in whole or in part, using one or more computing devices to facilitate or otherwise support one or more processes or operations for identifying points of interest in a text, such as in an unstructured text, for example, in connection with bootstrapping points of interest via social media.

    摘要翻译: 公开了可以全部或部分地使用一个或多个计算设备实现或辅助用于识别文本中的兴趣点的一个或多个过程或操作的示例性方法,设备或制品,例如 在非结构化文本中,例如,通过社交媒体与引导兴趣点有关。

    Method For Matching Electronic Advertisements To Surrounding Context Based On Their Advertisement Content
    35.
    发明申请
    Method For Matching Electronic Advertisements To Surrounding Context Based On Their Advertisement Content 审中-公开
    基于广告内容的电子广告与周边环境匹配的方法

    公开(公告)号:US20120109758A1

    公开(公告)日:2012-05-03

    申请号:US13280111

    申请日:2011-10-24

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/02 G06Q30/0276

    摘要: A system for selecting electronic advertisements from an advertisement pool to match the surrounding content is disclosed. To select advertisements, the system takes an approach to content match that focuses on capturing subtler linguistic associations between the surrounding content and the content of the advertisement. The system of the present invention implements this goal by means of simple and efficient semantic association measures dealing with lexical collocations such as conventional multi-word expressions like “big brother” or “strong tea”. The semantic association measures are used as features for training a machine learning model. In one embodiment, a ranking SVM (Support Vector Machines) trained to identify advertisements relevant to a particular context. The trained machine learning model can then be used to rank advertisements for a particular context by supplying the machine learning model with the semantic association measures for the advertisements and the surrounding context.

    摘要翻译: 公开了一种用于从广告池中选择电子广告以匹配周围内容的系统。 为了选择广告,系统采取内容匹配的方法,重点是捕获周围内容和广告内容之间的细微的语言关联。 本发明的系统通过简单而有效的语义关联度量来实现这一目标,这些措施涉及诸如“大哥”或“强茶”等常规多字表达的词汇搭配。 语义关联度量被用作训练机器学习模型的特征。 在一个实施例中,经训练以识别与特定上下文相关的广告的排名SVM(支持向量机)。 训练后的机器学习模型然后可以用于通过向机器学习模型提供广告和周围环境的语义关联度量来对特定上下文的广告进行排名。

    Contextual ad matching strategies that incorporate author feedback
    36.
    发明授权
    Contextual ad matching strategies that incorporate author feedback 有权
    包含作者反馈的内容相关广告匹配策略

    公开(公告)号:US08156002B2

    公开(公告)日:2012-04-10

    申请号:US11870026

    申请日:2007-10-10

    IPC分类号: G06Q30/00

    摘要: An ad matching system that includes an interactive client permits a triggering Web page author to provide feedback on a candidate advertisement for the page. Author feedback is used to rank ads for display on the triggering page. Preferably author feedback is also incorporated into ad clustering and/or ad ranking formulae within the system. Also, author credibility is judged based on author feedback and on click through rates of placed ads.

    摘要翻译: 包括交互式客户端的广告匹配系统允许触发网页作者为页面的候选广告提供反馈。 作者反馈用于对在触发页面上显示的广告进行排名。 优选地,作者反馈也被并入系统内的广告集群和/或广告排名公式中。 此外,作者的信誉是根据作者反馈和放置广告的点击率判断的。

    Method for selecting electronic advertisements using machine translation techniques
    40.
    发明授权
    Method for selecting electronic advertisements using machine translation techniques 有权
    使用机器翻译技术选择电子广告的方法

    公开(公告)号:US07912843B2

    公开(公告)日:2011-03-22

    申请号:US11926568

    申请日:2007-10-29

    IPC分类号: G06F7/00 G06F17/30

    CPC分类号: G06Q30/02

    摘要: A system for selecting electronic advertisements from an advertisement pool to match the surrounding content is disclosed. To select advertisements, the system takes an approach to content match that takes advantage of machine translation technologies. The system of the present invention implements this goal by means of simple and efficient machine translation features that are extracted from the surrounding context to match with the pool of potential advertisements. Machine translation features used as features for training a machine learning model. In one embodiment, a ranking SVM (Support Vector Machines) trained to identify advertisements relevant to a particular context. The trained machine learning model can then be used to rank advertisements for a particular context by supplying the machine learning model with the machine translation features measures for the advertisements and the surrounding context.

    摘要翻译: 公开了一种用于从广告池中选择电子广告以匹配周围内容的系统。 为了选择广告,系统采取利用机器翻译技术的内容匹配的方法。 本发明的系统通过简单有效的机器翻译功能来实现这一目标,这些机器翻译功能是从周围环境中提取的,以与潜在的广告池相匹配。 机器翻译功能用作训练机器学习模型的特征。 在一个实施例中,经训练以识别与特定上下文相关的广告的排名SVM(支持向量机)。 训练后的机器学习模型然后可以用于通过向机器学习模型提供用于广告和周围环境的机器翻译特征措施来对特定上下文的广告进行排名。