Abstract:
Systems and methods for are disclosed for providing integrated display of data metrics from different data sources. In some embodiments, an icon representing a de-limited data file can be positioned on a graphical interface that displays first metrics data for a first time period. An integration module can respond to the positioning of the icon by determining that the de-limited data file includes second metrics data for a second time period at least partially overlapping with the first time period. The integration module can update the graphical interface to display at least some of the second metrics data from the delimited data file with the first metrics data. The first metrics data and the second metrics data can be displayed for at least an overlapping portion between the first and second time periods.
Abstract:
Creating an association of a user identifier linked to a mobile device with the presentation of content. A computing device may create an association between the presentation of content on a presentation device and a user identifier linked to a mobile device in response to the presentation of content. The computing device may detect a presentation event which indicates a connection between a user identifier linked to the mobile device and the presentation of content. The computing device may then send a presentation event message to a network server. Subsequently, a predefined event may be detected via the mobile device, and in response, a predefined event message, including the user identifier linked to the mobile device and the predefined event, may be sent to the network server.