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    DYNAMIC DOCUMENT CONTEXT MARK-UP TECHNIQUE IMPLEMENTED OVER A COMPUTER NETWORK
    4.
    发明申请
    DYNAMIC DOCUMENT CONTEXT MARK-UP TECHNIQUE IMPLEMENTED OVER A COMPUTER NETWORK 审中-公开
    通过计算机网络实现的动态文档语境标记技术

    公开(公告)号：US20090012869A1

    公开(公告)日：2009-01-08

    申请号：US12212512

    申请日：2008-09-17

    申请人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman

    发明人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0273 ,  G06Q30/0277 ,  Y10S707/99943

    摘要： Various techniques are disclosed for delivering contextually related advertising content to end users of a computer network. Advertiser campaign information may be accessed. In at least one embodiment, the campaign information may include a first plurality of keywords provided by an entity other than the end user of a client system. A first document associated with a first uniform resource locator (URL) may be identified. In at least one embodiment, the first document may include a first portion of original content to be displayed on the client system. Using the campaign information, specific original content of the first portion of original content may be selected to be converted to a first hyperlink having a second uniform resource locator (URL) associated therewith. In at least one embodiment, the specific original content includes a first text string matching at least one keyword from the campaign information. Markup operations may be performed on a first portion of specific original content. In at least one embodiment, the markup operations include converting the first portion of specific original content into a first hyperlink to the second URL, wherein the first hyperlink includes a first portion of marked up content. The first hyperlink may be displayed at the client system. In at least one embodiment, the display of the first hyperlink includes display of the first portion of marked up content. In at least one embodiment, when an event is detected relating to a location of a cursor at the client system being positioned over a portion of the displayed first hyperlink, a first overlay advertising impression may be automatically displayed at the client system. In at least one embodiment, the first overlay advertising impression includes advertising information comprising a second portion of content which is different from the first portion of marked up content.

    摘要翻译： 公开了用于将上下文相关的广告内容递送到计算机网络的最终用户的各种技术。 可以访问广告客户活动信息。 在至少一个实施例中，活动信息可以包括由除客户端系统的最终用户之外的实体提供的第一多个关键字。 可以识别与第一统一资源定位符（URL）相关联的第一文档。 在至少一个实施例中，第一文档可以包括要在客户端系统上显示的原始内容的第一部分。 使用活动信息，可以选择原始内容的第一部分的特定原始内容被转换为具有与其相关联的第二统一资源定位符（URL）的第一超链接。 在至少一个实施例中，特定原始内容包括与来自活动信息的至少一个关键字匹配的第一文本串。 标记操作可以在特定原始内容的第一部分上执行。 在至少一个实施例中，标记操作包括将特定原始内容的第一部分转换成第二超链接到第二URL，其中第一超链接包括标记内容的第一部分。 第一个超链接可能会显示在客户端系统中。 在至少一个实施例中，第一超链接的显示包括标记内容的第一部分的显示。 在至少一个实施例中，当检测到与定位在所显示的第一超链接的一部分上的客户端系统处的光标的位置相关的事件时，可以在客户端系统处自动显示第一覆盖广告印象。 在至少一个实施例中，第一覆盖广告印象包括广告信息，其包括不同于标记内容的第一部分的内容的第二部分。

    System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content
    5.
    发明申请
    System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content 有权
    用于实时网页上下文分析的系统和方法，用于实时插入文本标记对象和动态内容

    公开(公告)号：US20050149395A1

    公开(公告)日：2005-07-07

    申请号：US10977352

    申请日：2004-10-28

    申请人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman ,  Itai Brickner

    发明人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman ,  Itai Brickner

    IPC分类号： G06F17/30 ,  G06Q30/00 ,  G06F17/60 ,  G06F7/00

    CPC分类号： G06Q30/02 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0242 ,  G06Q30/0247 ,  G06Q30/0254 ,  G06Q30/0256 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q50/12 ,  Y10S707/99931 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99942 ,  Y10S707/99944 ,  Y10S707/99945

    摘要： A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user. A portion of web page content relating to a web page intended for display on the client system is received. According to a specific embodiment, the web page corresponds to a URL associated with a content provider. The portion of web page content is analyzed for keyword information. A portion of keyword information associated with the portion of web page content is identified. According to a specific embodiment, the portion of keyword information includes at least one keyword. Contextual information to be delivered to the end user is selected using the portion of keyword information. According to a specific implementation, the contextual information corresponds to ad information which is provided by a campaign provider server system. A set of web page modification instructions is generated using the contextual information. According to a specific embodiment, the set of web page modification instructions includes instructions for modifying the web page content to include the selected contextual information. The set of web page modification instructions is provided to the client system to thereby cause the portion of contextual information to be delivered to the user. According to a specific embodiment, when the client system implements the web page modification instructions, the web page content is caused to be modified in a manner which results in a display of contextual information on the client system.

    摘要翻译： 描述了一种用于向包括与终端用户相关联的至少一个客户端系统的数据网络的终端用户传送上下文信息的技术。 根据具体实施例，本发明的技术提供了一种基于上下文的平台，用于向当前正在向用户显示的网页内容的实时主动，个性化的上下文信息递送给终端用户。 接收与用于在客户端系统上显示的网页相关的网页内容的一部分。 根据具体实施例，网页对应于与内容提供商相关联的URL。 分析网页内容的部分信息。 识别与该网页内容部分相关联的一部分关键字信息。 根据具体实施例，关键词信息的部分包括至少一个关键字。 使用关键词信息的一部分来选择要递送到最终用户的上下文信息。 根据具体实现，上下文信息对应于由活动提供商服务器系统提供的广告信息。 使用上下文信息生成一组网页修改说明。 根据具体实施例，该网页修改指令集合包括用于修改网页内容以包括所选择的上下文信息的指令。 提供了一组网页修改指令给客户端系统，从而使上下文信息的一部分被传递给用户。 根据具体实施例，当客户端系统实现网页修改指令时，引起网页内容以导致在客户端系统上显示上下文信息的方式进行修改。

    Dynamic document context mark-up technique implemented over a computer network
    7.
    发明授权
    Dynamic document context mark-up technique implemented over a computer network 有权
    通过计算机网络实现的动态文档上下文标记技术

    公开(公告)号：US07451099B2

    公开(公告)日：2008-11-11

    申请号：US09943571

    申请日：2001-08-29

    申请人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman

    发明人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0273 ,  G06Q30/0277 ,  Y10S707/99943

    摘要： A technique is disclosed for generating markup information to be displayed on a client computer system. The client system includes memory configured to store at least one update file which comprises keyword information relating to keywords suitable for markup. In one implementation, the update file is generated at a remote server system and downloaded to the client system. When a new document (e.g. a web page) is displayed on the client system to an end user, selected context associated from the document is analyzed for selected keywords. In a specific implementation, the selected keyword information is provided by an entity other than the end user. Using the selected keyword information, specific context in the document is selected to be marked up. According to a specific embodiment, the selection of the document context to be marked up may be performed at the client system. Markup operations are then implemented at the client system on at least a portion of the selected document context, thereby resulting in marked up document context which has a visual appearance that is different than the appearance of the initial parsed context. Additionally, a pop-up advertisement may be automatically displayed on the client system based upon the identified context in the document. When the user clicks on a portion of the marked up document context, the user may be redirected to a target URL which was not included as part of the initial parsed document context. Alternatively, a pop-up window or layer which includes a plurality of different links may be displayed to the user.

    摘要翻译： 公开了一种用于生成要在客户端计算机系统上显示的标记信息的技术。 客户端系统包括被配置为存储至少一个更新文件的存储器，其包括与适合于标记的关键字有关的关键字信息。 在一个实现中，更新文件在远程服务器系统上生成并下载到客户端系统。 当将新文档（例如，网页）在客户端系统上显示给最终用户时，从所述文档中选择的上下文被分析用于所选择的关键字。 在具体实现中，所选择的关键字信息由终端用户以外的实体提供。 使用所选择的关键字信息，选择文档中的特定上下文进行标记。 根据具体实施例，可以在客户端系统处执行要标记的文档上下文的选择。 然后，在所选择的文档上下文的至少一部分上，在客户端系统上实现标记操作，从而导致标记的文档上下文具有与初始解析的上下文的外观不同的视觉外观。 另外，基于文档中识别的上下文，可以在客户端系统上自动显示弹出广告。 当用户点击标记的文档上下文的一部分时，可以将用户重定向到未被包括在初始解析文档上下文中的目标URL。 或者，可以向用户显示包括多个不同链接的弹出窗口或层。