公开(公告)号：US20250056077A1

公开(公告)日：2025-02-13

申请号：US18809942

申请日：2024-08-20

Applicant: INVIDI Technologies Corporation

Inventor： Howard Lloyd Fiderer ,  Daniel C. Wilson

IPC: H04N21/262 ,  H04N21/234 ,  H04N21/258

Abstract: The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.

公开(公告)号：US20250047925A1

公开(公告)日：2025-02-06

申请号：US18602793

申请日：2024-03-12

Applicant: INVIDI Technologies Corporation

Inventor： Patrick M. Sheehan ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N21/2668 ,  H04N21/2187 ,  H04N21/222 ,  H04N21/234 ,  H04N21/235 ,  H04N21/258 ,  H04N21/262 ,  H04N21/2665 ,  H04N21/435 ,  H04N21/45 ,  H04N21/454 ,  H04N21/462 ,  H04N21/475 ,  H04N21/84

Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.

公开(公告)号：US11930235B2

公开(公告)日：2024-03-12

申请号：US18146254

申请日：2022-12-23

Applicant: INVIDI Technologies Corporation

Inventor： Patrick M. Sheehan ,  Bruce J. Anderson ,  Daniel C. Wilson

IPC: H04N21/2668 ,  H04N21/2187 ,  H04N21/222 ,  H04N21/234 ,  H04N21/235 ,  H04N21/258 ,  H04N21/262 ,  H04N21/2665 ,  H04N21/435 ,  H04N21/45 ,  H04N21/454 ,  H04N21/462 ,  H04N21/475 ,  H04N21/84

CPC classification number: H04N21/2668 ,  H04N21/2187 ,  H04N21/2221 ,  H04N21/23424 ,  H04N21/235 ,  H04N21/25841 ,  H04N21/26216 ,  H04N21/2665 ,  H04N21/435 ,  H04N21/4516 ,  H04N21/4524 ,  H04N21/454 ,  H04N21/4622 ,  H04N21/4756 ,  H04N21/84

Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.

公开(公告)号：US20230388572A1

公开(公告)日：2023-11-30

申请号：US18202165

申请日：2023-05-25

Applicant: Invidi Technologies Corporation

Inventor： Daniel C. Wilson ,  Bruce J. Anderson ,  Alden Lloyd Peterson, II ,  Howard Fiderer

IPC: H04N21/2668 ,  H04N21/442 ,  H04N21/81 ,  G06Q30/0241 ,  G06Q30/0242 ,  H04N21/433 ,  H04N21/45 ,  H04N21/262 ,  H04N21/258 ,  H04N21/6543 ,  H04N21/658 ,  H04N21/234 ,  H04N21/458

CPC classification number: H04N21/2668 ,  H04N21/44222 ,  H04N21/812 ,  H04N21/44204 ,  G06Q30/0276 ,  G06Q30/0242 ,  H04N21/4331 ,  H04N21/4532 ,  H04N21/26258 ,  H04N21/25866 ,  H04N21/6543 ,  H04N21/6582 ,  G06Q30/0244 ,  H04N21/23424 ,  H04N21/458 ,  H04N21/44224 ,  H04N21/44218

Abstract: An addressable asset system (100) includes user equipment devices (UEDs) (102), a cloud decisioning system (CDS) (106) and a business data management system (BDMS) (108). The BDMS (108) collects information that is used by the CDS (106) to manage delivery of assets by the UEDs (102). In an exemplary network architecture, the CDS (106) is independent of the network insertion and delivery equipment. In particular, the broadcast content stream is delivered to the UED (102) by a digital content management (DCM) system (110) and certain assets are separately delivered to the UED (102) by the asset download network (ADN) (112). This allows the CDS (106) to remain independent of the network of the UED (102) such that the CDS (106) can operate across networks.

公开(公告)号：US11581968B2

公开(公告)日：2023-02-14

申请号：US17167954

申请日：2021-02-04

Applicant: INVIDI Technologies Corporation

Inventor： Samira Sadeghi ,  Ivan Mizera ,  David Ballantyne ,  Daniel C. Wilson

IPC: H04N21/2385 ,  H04H20/42 ,  H04N21/234 ,  H04N21/262 ,  H04N21/61 ,  H04N21/81 ,  H04H20/74 ,  H04H20/78 ,  H04H60/06 ,  H04L9/40 ,  H04L69/329

Abstract: A system (1000) is disclosed including a resource allocation optimization (RAO) platform (1002) for optimizing the allocation of resources in network (1004) for delivery of assets to user equipment devices (UEDs) (1012). The RAO platform (1002) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform (1004) received historical data from repository (1014) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.

公开(公告)号：US20230007330A1

公开(公告)日：2023-01-05

申请号：US17659420

申请日：2022-04-15

Applicant: INVIDI Technologies Corporation

Inventor： Howard Fiderer ,  Daniel C. Wilson

IPC: H04N21/262 ,  H04N21/234 ,  H04N21/258

Abstract: The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.

公开(公告)号：US20180351671A1

公开(公告)日：2018-12-06

申请号：US15833647

申请日：2017-12-06

Applicant: INVIDI TECHNOLOGIES CORPORATION

Inventor： Samira Sadeghi ,  Ivan Mizera ,  David Ballantyne ,  Daniel C. Wilson

IPC: H04H20/42 ,  H04N21/2385

CPC classification number: H04H20/423 ,  H04H20/42 ,  H04H20/74 ,  H04H20/78 ,  H04H60/06 ,  H04L29/06 ,  H04L29/08072 ,  H04L69/329 ,  H04N21/23424 ,  H04N21/2385 ,  H04N21/26208 ,  H04N21/6112 ,  H04N21/812

Abstract: A system (1000) is disclosed including a resource allocation optimization (RAO) platform (1002) for optimizing the allocation of resources in network (1004) for delivery of assets to user equipment devices (UEDs) (1012). The RAO platform (1002) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform (1004) received historical data from repository (1014) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.

公开(公告)号：US20180199079A1

公开(公告)日：2018-07-12

申请号：US15403847

申请日：2017-01-11

Applicant: Invidi Technologies Corporation

Inventor： Daniel C. Wilson ,  Bruce J. Anderson

IPC: H04N21/234 ,  H04N21/81 ,  H04N21/61 ,  H04N21/64 ,  H04N21/2365

CPC classification number: H04N21/23424 ,  H04N21/23614 ,  H04N21/2365 ,  H04N21/26208 ,  H04N21/2668 ,  H04N21/6143 ,  H04N21/64 ,  H04N21/6543 ,  H04N21/812

Abstract: Specific transmission mechanisms and processes are provided to support real-time addressable asset delivery in satellite broadcast networks including satellite television networks. A satellite network (100) includes a satellite (102) that transmits a satellite transmission (106) to a terrestrial receiver (104), such as a satellite dish. The satellite dish (104) is associated with a UED (108) such as a television with a set top box. The satellite transmission (106) includes a number of MUXs (107). One or more of the MUXs (107) includes a programming channel and associated asset channels. Addressable asset options can be delivered at UEDs by hopping from a programming channel to an asset channel at an asset delivery opportunity.

公开(公告)号：US20170236150A1

公开(公告)日：2017-08-17

申请号：US15043493

申请日：2016-02-12

Applicant: INVIDI TECHNOLOGIES CORPORATION

Inventor： Howard Fiderer ,  David Downey ,  Michael Kubin ,  Daniel Wilson

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0251 ,  G06Q30/0201 ,  H04L67/22 ,  H04N21/23424 ,  H04N21/2547 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/44222

Abstract: A predictive programmatic system (100) uses an addressable asset delivery system to provide audience information for non-addressable asset delivery opportunities. The illustrated system (100) is implemented in connection with an addressable asset delivery system (102) deployed, for example, in a cable or satellite television network. The addressable asset delivery system (102) is used to address assets to user devices 104 of a communications network. An asset provider may request dissemination of an asset over the communications network via a contracting platform (106). A targeting module (108) is operative for accessing audience information (110) and providing targeting information to the contracting platform (106). The audience information (110) may be developed by obtaining information regarding the audiences for addressable asset delivery opportunities and associated level of interest and conversion information, and the targeting module (108) may use information to characterize overall audiences for non-addressable asset delivery opportunities. This information can be provided to the contracting platform (106) to assist asset providers in identifying non-addressable asset delivery opportunities for specific assets of the asset providers.

公开(公告)号：US09693086B2

公开(公告)日：2017-06-27

申请号：US14949442

申请日：2015-11-23

Applicant: INVIDI TECHNOLOGIES CORPORATION

Inventor： Michael Kouritzin ,  Surrey Kim ,  Jarett Hailes ,  Patrick M. Sheehan ,  Alden Lloyd Peterson ,  Earl Cox

IPC: G06N5/00 ,  G06F1/00 ,  H04N21/2668 ,  H04N21/442 ,  G06Q30/02 ,  H04H60/45 ,  H04H20/10 ,  H04N21/25 ,  H04N21/258 ,  H04N21/466 ,  H04N21/81 ,  H04H60/63

CPC classification number: H04N21/2668 ,  G06Q30/02 ,  H04H20/106 ,  H04H60/45 ,  H04H60/63 ,  H04N21/252 ,  H04N21/25883 ,  H04N21/44222 ,  H04N21/4661 ,  H04N21/4665 ,  H04N21/4667 ,  H04N21/812

Abstract: A targeted advertising system selects an asset (e.g., ad) for a current user of a user equipment device (e.g., a digital set top box in a cable network). The system can first operate in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the system can process current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic and/or stochastic filtering may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.