Method and apparatus for planning marketing scenarios
    1.
    发明申请
    Method and apparatus for planning marketing scenarios 审中-公开
    规划营销情景的方法和设备

    公开(公告)号:US20060047562A1

    公开(公告)日:2006-03-02

    申请号:US10929552

    申请日:2004-08-31

    IPC分类号: G06F17/30

    CPC分类号: G06Q30/02 G06Q10/06375

    摘要: A tool is proposed for planning marketing scenarios. Information is received that describes marketing elements, each of which is associated with a predicted result. Information is also received that groups the marketing elements into competitive scenarios. A comparison of predicted results is calculated and output for scenarios that are based on the received information. After information is received modifying at least one of the scenarios, a comparison of predicted results is calculated and output for the scenarios as modified.

    摘要翻译: 提出了一种用于规划营销场景的工具。 接收到描述营销要素的信息,每一个都与预测结果相关联。 还收到了将营销要素组合成竞争情景的信息。 计算预测结果的比较,并根据收到的信息输出情景。 在收到信息后,修改至少一个场景,计算预测结果的比较,并对已修改的场景输出。