公开(公告)号：US20080097838A1

公开(公告)日：2008-04-24

申请号：US11552040

申请日：2006-10-23

申请人： Zhouchen Lin ,  Benyu Zhang ,  Chenxi Lin ,  Zheng Chen ,  Pinyan Lu ,  Changyuan Yu

发明人： Zhouchen Lin ,  Benyu Zhang ,  Chenxi Lin ,  Zheng Chen ,  Pinyan Lu ,  Changyuan Yu

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0275

摘要： Implementations of a revenue-based advertising auction are described. Bidders submit advertisements to be assigned to ad slots such that each advertisement has an associated bid vector that indicates a value known to the auctioneer that the bidder is offering to pay for placement of the advertisement in each of the ad slots, respectively. Advertisements are assigned to ad slots on a web page such that a community revenue is maximized given the available advertisements and bid vectors A price is calculated for each advertisement allocated to an ad slot based on a contribution to the community revenue attributed to the advertisement.

摘要翻译： 描述基于收入的广告拍卖的实施。 投标人将广告分配给广告位，使得每个广告具有相关联的投标矢量，其分别指示拍卖者已知的价格，即投标人正在提供付费以在每个广告位中放置广告。 广告被分配到网页上的广告位，以便根据可用广告和投标矢量来最大化社区收入基于对归因于广告的社区收入的贡献，为分配给广告位的每个广告计算价格。

公开(公告)号：US20120116875A1

公开(公告)日：2012-05-10

申请号：US12940436

申请日：2010-11-05

申请人： Gang Wang ,  Yajun Wang ,  Pinyan Lu ,  Zheng Chen

发明人： Gang Wang ,  Yajun Wang ,  Pinyan Lu ,  Zheng Chen

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0255

摘要： Techniques for providing advertisements in association with electronic content are provided. The advertisements may be provided with electronic content that satisfies a content request made by a particular individual. The advertisements provided in association with the electronic content may depend on the results of an auction between advertisers submitting bids to have their respective advertisements provided in association with the electronic content. The bids may be submitted with respect to different value groups. Each value group includes individuals that may provide an estimated amount of value to a respective advertiser as a customer.

摘要翻译： 提供了与电子内容相关联地提供广告的技术。 可以向广告提供满足由特定个人做出的内容请求的电子内容。 与电子内容相关联地提供的广告可以取决于提交投标的广告商之间的拍卖的结果，以使其与电子内容相关联地提供其各自的广告。 可以针对不同的价值组提交出价。 每个价值组包括可以作为客户向相应广告商提供估计价值的个人。