Abstract:
Methods and systems are disclosed in which a guaranteed delivery advertisement may be appended with a non-guaranteed delivery advertisement. The guaranteed delivery advertisement may be, for example, a manufacturer or brand advertisement, and the non-guaranteed delivery advertisement may be, for example, a retailer advertisement. The guaranteed delivery advertisement may relate to a particular brand and/or product and the non-guaranteed delivery advertisement may relate to a purchasing opportunity for that particular brand and/or product. The guaranteed delivery advertisement may be selected based on targeting information and the non-guaranteed delivery advertisement may be selected based on factors such as, for example, the manufacturer name, the product name, the product type, a related product, price, availability of the product, discount, location of the retailer, etc.
Abstract:
A method is disclosed that enables mitigating at least some of the problems caused by a packet attack. When a first Internet Protocol (IP)-capable device is subjected to a packet attack, it indicates periodically to a second IP-capable device that certain communications with the first device are to be suspended. The periodic transmitting of the indication is performed at a slower rate than the keep-alive mechanism that is normally used to detect loss of connectivity. When the second device receives the transmitted indication, it refrains from transmitting keep-alive messages to the first device for a predetermined interval. Meanwhile, the first device also refrains from transmitting keep-alive messages to the second device for a similar interval. In transmitting the suspend indication, the illustrative embodiment seeks to prevent pairs of communicating devices that are experiencing packet attacks from continuing their operation under the erroneous assumption that each device is unavailable.
Abstract:
A method for detecting intrusions that employ messages of two or more protocols is disclosed. Such intrusions might occur in Voice over Internet Protocol (VoIP) systems, as well as in systems in which two or more protocols support some service other than VoIP. In the illustrative embodiment of the present invention, a stateful intrusion-detection system is capable of employing rules that have cross-protocol pre-conditions. The illustrative embodiment can use such rules to recognize a variety of VoIP-based intrusion attempts, such as call hijacking, BYE attacks, etc. In addition, the illustrative embodiment is capable of using such rules to recognize other kinds of intrusion attempts in which two or more protocols support a service other than VoIP. The illustrative embodiment also comprises a stateful firewall that is capable of employing rules with cross-protocol pre-conditions.
Abstract:
A system and method to distribute computation for an exchange in which advertisers buy online advertising space from publishers. The exchange maintains submarkets, each containing a subset of the ad calls supplied by publishers and a subset of the offers and budgets representing demand from advertisers. Portfolio optimization techniques allocate the supply of ad calls from publishers over the submarkets, with the goal of maximizing profits for publishers while limiting the volatility of those profits. Portfolio optimization techniques allocate the demand from advertisers over the submarkets, with the goal of maximizing return on investment for advertisers. The exchange re-allocates supply and demand over submarkets periodically. Also, periodically, the most effective submarkets are replicated and the least effective submarkets are eliminated.
Abstract:
An apparatus and method are disclosed for detecting intrusions in Voice over Internet Protocol systems without an attack signature database. The illustrative embodiment is based on two observations: (1) various VoIP-related protocols are simple enough to be represented by a finite-state machine (FSM) of compact size, thereby avoiding the disadvantages inherent in signature-based intrusion-detection systems.; and (2) there exist intrusions that might not be detectable locally by the individual finite-state machines (FSMs) but that can be detected with a global (or distributed) view of all the FSMs. The illustrative embodiment maintains a FSM for each session/node/protocol combination representing the allowed (or “legal”) states and state transitions for the protocol at that node in that session, as well as a “global” FSM for the entire session that enforces constraints on the individual FSMs and is capable of detecting intrusions that elude the individual FSMs.
Abstract:
A method for detecting intrusions that employ messages of two or more protocols is disclosed. Such intrusions might occur in Voice over Internet Protocol (VoIP) systems, as well as in systems in which two or more protocols support some service other than VoIP. In the illustrative embodiment of the present invention, a stateful intrusion-detection system is capable of employing rules that have cross-protocol pre-conditions. The illustrative embodiment can use such rules to recognize a variety of VoIP-based intrusion attempts, such as call hijacking, BYE attacks, etc. In addition, the illustrative embodiment is capable of using such rules to recognize other kinds of intrusion attempts in which two or more protocols support a service other than VoIP. The illustrative embodiment also comprises a stateful firewall that is capable of employing rules with cross-protocol pre-conditions.
Abstract:
A method for Real-time Transport Protocol (RTP) packet authentication on a packet data network. In particular, the invention relates to a method for preventing toll fraud, privacy compromise, voice quality degradation, or denial of service (DoS) on Voice over IP networks. The Real-time Transport Protocol (RTP) is susceptible to several security attacks, including thirdparty snooping of private conversations, injection of forged content, and introduction or modification of packets to degrade voice quality. The Secure Real-time Transport Protocol (SRTP) provides confidentiality, message authentication, and replay protection for RTP traffic. However, SRTP incurs an additional overhead to verify the HMAC-SHA1 message authentication code for each packet. SRTP+ significantly decrease the verification overhead compared to SRTP and thereby increases the number of faked packets required to mount a successful denial of service attack. SRTP+ provides packet authentication but not integrity. SRTP+ is compatible with SRTP.
Abstract:
A method of authenticating a communications between a sender and a receiver includes agreeing, by a sender and receiver, on a shared secret, computing a first sequence of numbers at the sender using the shared secret, and computing a second sequence of numbers at the receiver using the shared secret. Successive values of the first sequence are respectively embedded in successive messages by the sender. Upon receiving a message, the receiver compares the embedded value of the first sequence with a list of values including at least one corresponding value from the second sequence and the received message to considered to originate from an authentic sender if the value of the first sequence matches the value of the second sequence. The method value is removed from a list of values in the second sequence for comparing.
Abstract:
An apparatus and method for detecting potentially-improper call behavior (e.g., SPIT, etc.) are disclosed. The illustrative embodiment of the present invention is based on finite-state machines (FSMs) that represent the legal states and state transitions of communications protocols at nodes during Voice over Internet Protocol (VoIP) calls. In accordance with the illustrative embodiment, a library of FSM execution profiles associated with improper call behavior and a set of rules (or rule base) associated with improper FSM behavior over one or more calls are maintained. When the behavior of one or more finite-state machines during one or more calls matches either an execution profile in the library or a rule in the rule base, an alert is generated.
Abstract:
Methods, systems, and apparatuses are provided for selecting advertisements in an advertisement auction. A plurality of bids for an advertisement placement is received. An average expected payout for each bid of the plurality of bids is calculated to determine a plurality of average expected payouts. A plurality of possible allocations of the advertisements is determined. An expected revenue value for each of the possible allocations is calculated based on the calculated average expected payouts to generate a plurality of expected revenue values. A risk value is calculated for each of the possible allocations to generate a plurality of risk values. A bid of the plurality of bids is enabled to be selected based on the calculated expected revenue values and risk values.