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    Methods and Systems for Endorsing Local Search Results
    2.
    发明申请
    Methods and Systems for Endorsing Local Search Results 有权
    支持本地搜索结果的方法和系统

    公开(公告)号：US20110040741A1

    公开(公告)日：2011-02-17

    申请号：US12912037

    申请日：2010-10-26

    Applicant: Thomas Christopher Korte ,  Sumit Agarwal ,  Celia Neuhoff Saino

    Inventor： Thomas Christopher Korte ,  Sumit Agarwal ,  Celia Neuhoff Saino

    IPC: G06F17/30

    CPC classification number: G06F17/30554 ,  G06F17/30241 ,  G06F17/3053 ,  G06F17/30864 ,  G06F17/30867 ,  G06Q30/0256

    Abstract: Methods and systems for improving user search experience with a search engine by providing a way for associated users to create and share personalized lists of local search results and/or advertisements through endorsements of such local search results and/or ads. Local search endorsements can be used to personalize the search engine's ranking of local search results by offering a way for users to re-rank the results for themselves and for those who trust them.

    Abstract translation: 提供搜索引擎的用户搜索体验的方法和系统，通过为相关联的用户提供通过这些本地搜索结果和/或广告的背书来创建和分享本地搜索结果和/或广告的个性化列表的方式。 本地搜索代言可以用于个性化搜索引擎的本地搜索结果排名，为用户提供一种方式，为自己和信任他们的用户重新排列结果。

    Determining and/or designating better ad information such as ad landing pages
    4.
    发明授权
    Determining and/or designating better ad information such as ad landing pages 有权
    确定和/或指定更好的广告信息，如广告目标网页

    公开(公告)号：US07523087B1

    公开(公告)日：2009-04-21

    申请号：US10750365

    申请日：2003-12-31

    Applicant: Sumit Agarwal ,  Salar Arta Kamangar

    Inventor： Sumit Agarwal ,  Salar Arta Kamangar

    IPC: G06F17/30

    CPC classification number: G06Q30/02 ,  G06Q30/0201 ,  Y10S707/99931

    Abstract: The performance (e.g., in terms of selection rates, conversion rates, revenues, profits, etc.) of different ad landing pages may be evaluated and compared by (i) for a given ad or collection of ads, serving the ad with the different ad landing pages (e.g., by rotating through the ad landing pages), and (ii) collecting per ad landing page performance information. An authorized user may be provided with such per ad landing page performance information and may designated one of the ad landing pages to be used in future serves of the ad. An authorized application program may be provided with such ad landing pages performance information and may designate one of the ad landing pages to be used in further serves of the ad using such information.

    Abstract translation: 可以通过（i）对于给定的广告或广告集合来评估和比较不同广告目标网页的表现（例如，在选择率，转换率，收入，利润等方面），并将其与不同的广告 广告目标网页（例如，通过转动广告目标网页），以及（ii）收集每个广告目标网页的效果信息。 可以向授权用户提供这样的每个广告着陆页性能信息，并且可以指定要在将来的广告中使用的一个广告登陆页面。 可以向授权的应用程序提供这样的广告登陆页面性能信息，并且可以使用这样的信息来指定要在广告的其他服务中使用的一个广告登陆页面。

    Networking advertisers and agents for ad authoring and/or ad campaign management
    6.
    发明申请
    Networking advertisers and agents for ad authoring and/or ad campaign management 审中-公开
    网络广告客户和代理商进行广告制作和/或广告系列管理

    公开(公告)号：US20060224444A1

    公开(公告)日：2006-10-05

    申请号：US11093422

    申请日：2005-03-30

    Applicant: Ross Koningstein ,  Sumit Agarwal

    Inventor： Ross Koningstein ,  Sumit Agarwal

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  G06Q30/0277

    Abstract: As online ads are becoming technically and artistically more sophisticated, advertisers will need a way to efficiently request assistance with ad creations that offer richer ad formats. An online ad business environment helps connect advertisers with ad service providers (also called agents or advisors) who can meet their needs for more complex and sophisticated ad creatives. The online ad business network may use a job listing board where advertisers can enter request for assistance and agent can view them. The business network may also include an agent directory where agents can post their profiles and services and advertisers can view them. Using the job listing board and agent directory, advertisers and agent can contact each other through contact operations available in the business network, and enter into business relationships. A payment from an advertiser to an agent may be made via the business network. The amount of compensation paid to the agent by the business network need not be equal to the amount of payment received by the advertiser.

    Abstract translation: 由于在线广告在技术和艺术上变得越来越复杂，因此广告客户需要一种有效地请求协助的方式，以提供更丰富的广告格式的广告创意。 在线广告业务环境可以将广告客户与广告服务提供商（也称为代理商或顾问）进行联系，从而满足更复杂和复杂的广告素材的需求。 在线广告业务网络可以使用职位列表板，广告客户可以输入帮助请求，代理可以查看。 业务网络还可以包括代理目录，其中代理可以发布其简档和服务，并且广告商可以查看它们。 使用工作列表板和代理目录，广告商和代理可以通过业务网络中可用的联系操作彼此联系，并进入业务关系。 可以通过业务网络从广告商到代理商的付款。 商业网络向代理人支付的赔偿金额不必等于广告客户收到的付款金额。

    Managing on-line advertising using metrics such as return on investment and/or profit
    7.
    发明申请
    Managing on-line advertising using metrics such as return on investment and/or profit 有权
    使用诸如投资回报率和/或利润等指标来管理在线广告

    公开(公告)号：US20060069614A1

    公开(公告)日：2006-03-30

    申请号：US10953861

    申请日：2004-09-29

    Applicant: Sumit Agarwal ,  Thomas Korte

    Inventor： Sumit Agarwal ,  Thomas Korte

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0277

    Abstract: To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.

    Abstract translation: 为了帮助广告客户管理其在线广告，可能会针对广告系列或广告系列的一部分估算和/或跟踪某些业务指标（例如投资回报率，利润，毛利润等）。 广告商可以提供业务指标目标，例如目标ROI，目标毛利润，目标利润等。然后，广告投放系统可以在努力中调整广告活动（或广告活动的一部分）中的信息 达到目标。 类似地，广告商可以提供目标，例如最大化或最小化业务度量。 然后，广告投放系统可以调整广告系列（或广告系列的一部分）中的信息，以实现目标。 目标或目标可能受到一个或多个限制。 广告客户可以对一个或多个业务度量的值提供限制。 如果违反限制，广告投放系统可能会关闭或管理广告的投放。

    Managing on line advertising using a metric limit, such as a minimum profit
    10.
    发明授权
    Managing on line advertising using a metric limit, such as a minimum profit 有权
    管理在线广告使用度量限制，如最低利润

    公开(公告)号：US08639574B2

    公开(公告)日：2014-01-28

    申请号：US12772266

    申请日：2010-05-03

    Applicant: Sumit Agarwal ,  Thomas Korte

    Inventor： Sumit Agarwal ,  Thomas Korte

    IPC: G06Q30/00

    CPC classification number: G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0277

    Abstract: To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.

    Abstract translation: 为了帮助广告客户管理其在线广告，可能会针对广告系列或广告系列的一部分估算和/或跟踪某些业务指标（例如投资回报率，利润，毛利润等）。 广告商可以提供业务指标目标，例如目标ROI，目标毛利润，目标利润等。然后，广告投放系统可以在努力中调整广告活动（或广告活动的一部分）中的信息 达到目标。 类似地，广告商可以提供目标，例如最大化或最小化业务度量。 然后，广告投放系统可以调整广告系列（或广告系列的一部分）中的信息，以实现目标。 目标或目标可能受到一个或多个限制。 广告客户可以对一个或多个业务度量的值提供限制。 如果违反限制，广告投放系统可能会关闭或管理广告的投放。

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