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1.发明授权Methods for abstracting data from various data structures and managing the presentation of the data 有权从各种数据结构抽取数据并管理数据呈现的方法公开(公告)号：US06775675B1
公开(公告)日：2004-08-10
申请号：US09826618
申请日：2001-04-04
IPC分类号： G06F1730
CPC分类号： G06F17/30595 , G06F17/30554 , G06F17/30592 , G06Q10/10 , Y10S707/954 , Y10S707/956 , Y10S707/957 , Y10S707/958 , Y10S707/959
摘要： Methods for accessing relevant data from data sources for presentation, and computer readable media for the same are provided. One exemplary method defines multiple dimensions. Then data sources are identified that contain relevant information for the dimensions. Next the data sources are accessed through an abstraction layer. The abstraction layer performs the operations of transferring portions of the relevant information to a data structure and displaying the selected portions of the relevant information. Some notable advantages of the discussed methods include the ability to create virtual dimensions by building a hierarchical table structure from data in a flat file. The use of an abstraction layer allows for ease of modification and efficiency in presentation, since only the user requested data is presented. In addition, the customer is provided dynamic reports in real-time, thereby allowing for time sensitive and mission critical business decisions to be made with current data.
摘要翻译： 提供了用于从用于呈现的数据源访问相关数据的方法，以及用于其的计算机可读介质。 一个示例性方法定义多个维度。 然后识别包含尺寸的相关信息的数据源。 接下来，通过抽象层访问数据源。 抽象层执行将相关信息的部分传送到数据结构并显示相关信息的所选部分的操作。 所讨论的方法的一些显着的优点包括通过从平面文件中的数据构建分层表结构来创建虚拟维度的能力。 抽象层的使用允许简单的修改和呈现的效率，因为仅呈现用户请求的数据。 此外，客户实时提供动态报告，从而允许使用当前数据进行时间敏感和关键业务决策。
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公开(公告)号：US20080256018A1
公开(公告)日：2008-10-16
申请号：US11734544
申请日：2007-04-12
IPC分类号： G06F17/30
CPC分类号： G06F17/30705 , G06F17/30675 , G06F17/30713 , G06Q30/0241
摘要： Embodiments of the present invention are directed to identifying a source of bias in a sample set and using statistical techniques to overcome the bias, thereby producing extrapolated data that accurately represents a population including the sample set. The method according to one embodiment comprises identifying a plurality of attributes corresponding to an entity, generating a plurality of clusters from the plurality of attributes, the plurality of clusters including varying numbers of the plurality of attributes, and performing measurements on each of the plurality of clusters to generate measurement data values for each of the plurality of clusters. A cluster with a greatest measurement data value is selected.
摘要翻译： 本发明的实施例涉及识别样本集合中的偏倚来源并且使用统计技术来克服偏倚，从而产生准确地表示包括样本集合的群体的外推数据。 根据一个实施例的方法包括：识别对应于实体的多个属性，从所述多个属性生成多个聚类，所述多个聚类包括所述多个属性的变化数量，以及对所述多个 群集以生成多个群集中的每一个的测量数据值。 选择具有最大测量数据值的集群。
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3.发明授权Online advertiser keyword valuation to decide whether to acquire the advertiser 有权在线广告客户关键字估价，以决定是否获得广告客户公开(公告)号：US07805331B2
公开(公告)日：2010-09-28
申请号：US11943192
申请日：2007-11-20
申请人： Ramazan Demir , Jiaqi Jin , Kerem Tomak , Supratim Roy Chaudhury
发明人： Ramazan Demir , Jiaqi Jin , Kerem Tomak , Supratim Roy Chaudhury
IPC分类号： G06F17/00
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0241
摘要： A method for valuating an advertiser considered for acquisition includes capturing click-related data by users with reference to a plurality of advertisements owned by a plurality of advertisers in a keyword market; calculating a marginal value of each of the plurality of advertisers as a function of a plurality of averaged market factors, wherein the marginal value of an additional advertiser is also calculated to result in at least an estimated displaced revenue if at least one advertisement of the additional advertiser for at least one keyword were competitively included in the keyword market; and deciding whether to pursue the additional advertiser based on the marginal value of the additional advertiser as associated with the at least one keyword.
摘要翻译： 用于评估被考虑用于获取的广告商的方法包括：参考由关键词市场中的多个广告商拥有的多个广告来捕获用户的点击相关数据; 根据多个平均市场因素来计算多个广告商中的每一个的边际价值，其中如果附加的至少一个广告的至少一个广告还附加了另外的广告商的边际价值，还计算出至少一个估计的流离失所的收入 至少有一个关键字的广告客户竞争地包含在关键字市场中; 以及基于与所述至少一个关键字相关联的所述附加广告商的边际值来决定是否追求所述另外的广告商。
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公开(公告)号：US20090132336A1
公开(公告)日：2009-05-21
申请号：US11943192
申请日：2007-11-20
申请人： Ramazan Demir , Jiaqi Jin , Kerem Tomak , Supratim Roy Chaudhury
发明人： Ramazan Demir , Jiaqi Jin , Kerem Tomak , Supratim Roy Chaudhury
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0241
摘要： A method for valuating an advertiser considered for acquisition includes capturing click-related data by users with reference to a plurality of advertisements owned by a plurality of advertisers in a keyword market; calculating a marginal value of each of the plurality of advertisers as a function of a plurality of averaged market factors, wherein the marginal value of an additional advertiser is also calculated to result in at least an estimated displaced revenue if at least one advertisement of the additional advertiser for at least one keyword were competitively included in the keyword market; and deciding whether to pursue the additional advertiser based on the marginal value of the additional advertiser as associated with the at least one keyword.
摘要翻译： 用于评估被考虑用于获取的广告商的方法包括：参考由关键词市场中的多个广告商拥有的多个广告来捕获用户的点击相关数据; 根据多个平均市场因素来计算多个广告商中的每一个的边际价值，其中如果附加的至少一个广告的至少一个广告还附加了另外的广告商的边际价值，还计算出至少一个估计的流离失所的收入 至少有一个关键字的广告客户竞争地包含在关键字市场中; 以及基于与所述至少一个关键字相关联的所述附加广告商的边际值来决定是否追求所述另外的广告商。
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5.发明授权Advertisement display depth optimization to maximize click activity page yield 有权广告显示深度优化以最大化点击活动页面收益率公开(公告)号：US07831456B2
公开(公告)日：2010-11-09
申请号：US11944089
申请日：2007-11-21
申请人： Ramazan Demir , Jiaqi Jin , Kerem Tomak , Supratim Roy Chaudhury
发明人： Ramazan Demir , Jiaqi Jin , Kerem Tomak , Supratim Roy Chaudhury
IPC分类号： G06F17/00
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0246
摘要： A method for maximizing page yield in advertisement display to Web users includes tracking click activity associated with advertisements displayed to users through a hierarchal set of search results pages associated with a keyword; tracking bidding activity by advertisers related to the keyword and corresponding advertisements of the advertisements; applying at least one component model to the click or bidding activity as correlated with a particular search results page of the hierarchal set of search results pages via which the advertisements receiving the click activity are displayed, wherein the at least one component model generates a set of output values representative of the tracked click activity; and providing the output values to the at least one component model to iteratively optimize a number of advertisements displayed on the particular search results page via which at least some of the advertisements are displayed in response to a query for the keyword.
摘要翻译： 用于使广告显示中的页面收益最大化到Web用户的方法包括通过与关键字相关联的搜索结果页面的分层集合跟踪与向用户显示的广告相关联的点击活动; 与关键字相关的广告客户追踪出价活动，广告对应的广告; 将至少一个组件模型应用于与显示接收点击活动的广告的层级组搜索结果页面的特定搜索结果页面相关联的点击或投标活动，其中所述至少一个组件模型生成一组 代表跟踪的点击活动的输出值; 以及将所述输出值提供给所述至少一个组件模型，以迭代地优化在所述特定搜索结果页面上显示的广告数量，通过所述多个广告响应于关键字的查询来显示至少一些所述广告。
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公开(公告)号：US08150849B2
公开(公告)日：2012-04-03
申请号：US11734544
申请日：2007-04-12
CPC分类号： G06F17/30705 , G06F17/30675 , G06F17/30713 , G06Q30/0241
摘要： Embodiments of the present invention are directed to identifying a source of bias in a sample set and using statistical techniques to overcome the bias, thereby producing extrapolated data that accurately represents a population including the sample set. The method according to one embodiment comprises identifying a plurality of attributes corresponding to an entity, generating a plurality of clusters from the plurality of attributes, the plurality of clusters including varying numbers of the plurality of attributes, and performing measurements on each of the plurality of clusters to generate measurement data values for each of the plurality of clusters. A cluster with a greatest measurement data value is selected.
摘要翻译： 本发明的实施例涉及识别样本集合中的偏倚来源并且使用统计技术来克服偏倚，从而产生准确地表示包括样本集合的群体的外推数据。 根据一个实施例的方法包括：识别对应于实体的多个属性，从所述多个属性生成多个聚类，所述多个聚类包括所述多个属性的变化数量，以及对所述多个 群集以生成多个群集中的每一个的测量数据值。 选择具有最大测量数据值的集群。
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公开(公告)号：US20090132340A1
公开(公告)日：2009-05-21
申请号：US11944089
申请日：2007-11-21
申请人： Ramazan Demir , Jiaqi Jin , Kerem Tomak , Supratim Roy Chaudhury
发明人： Ramazan Demir , Jiaqi Jin , Kerem Tomak , Supratim Roy Chaudhury
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0246
摘要： A method for maximizing page yield in advertisement display to Web users includes tracking click activity associated with advertisements displayed to users through a hierarchal set of search results pages associated with a keyword; tracking bidding activity by advertisers related to the keyword and corresponding advertisements of the advertisements; applying at least one component model to the click or bidding activity as correlated with a particular search results page of the hierarchal set of search results pages via which the advertisements receiving the click activity are displayed, wherein the at least one component model generates a set of output values representative of the tracked click activity; and providing the output values to the at least one component model to iteratively optimize a number of advertisements displayed on the particular search results page via which at least some of the advertisements are displayed in response to a query for the keyword.
摘要翻译： 用于使广告显示中的页面收益最大化到Web用户的方法包括通过与关键字相关联的搜索结果页面的分层集合跟踪与向用户显示的广告相关联的点击活动; 与关键字相关的广告客户追踪出价活动，广告对应的广告; 将至少一个组件模型应用于与显示接收点击活动的广告的层级组搜索结果页面的特定搜索结果页面相关联的点击或投标活动，其中所述至少一个组件模型生成一组 代表跟踪的点击活动的输出值; 以及将所述输出值提供给所述至少一个组件模型，以迭代地优化在所述特定搜索结果页面上显示的广告数量，通过所述多个广告响应于所述关键字的查询显示所述广告中的至少一些。
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