AUDIENCE PROPOSAL CREATION AND SPOT SCHEDULING UTILIZING A FRAMEWORK FOR AUDIENCE RATING ESTIMATION

    公开(公告)号:US20230410147A1

    公开(公告)日:2023-12-21

    申请号:US18321950

    申请日:2023-05-23

    CPC classification number: G06Q30/0254 G06Q30/0273

    Abstract: A system determines a constraint associated with a pending deal for an advertiser based on target cost per thousand (CPM) reduction goal, demographics CPM cap, or established parameter. Rates are generated for each selling title for a week for a duration and a network of the pending deal. In certain time period for first channel of first network, buckets are determined based on sum of program attributes and time attributes for each second channel and weighing factor. Target audience rating estimates are acquired based on a predictive model, the buckets, the target CPM reduction goal, and the demographics CPM cap for plurality of networks. First proposal information is generated based on first distribution information of an audience spot and modified target CPM of a proposal associated with the pending deal based on target audience rating estimates. Audience spot is scheduled across the network for a selling title and week combination.

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