公开(公告)号：US08311882B2

公开(公告)日：2012-11-13

申请号：US12261933

申请日：2008-10-30

申请人： Deepak K. Agarwal ,  Peiji Chen ,  Victor K. Chu ,  Donald Swanson ,  Mark Sordo ,  Long-Ji Lin ,  Danny Zhang

发明人： Deepak K. Agarwal ,  Peiji Chen ,  Victor K. Chu ,  Donald Swanson ,  Mark Sordo ,  Long-Ji Lin ,  Danny Zhang

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q10/04 ,  G06Q30/0269

摘要： An improved system and method for forecasting an inventory of online advertisement impressions for targeting profiles of attributes is provided. An index of advertisement impressions on display advertising properties may be built for a targeting profile of attributes from forecasted impression pools. Impression pools of advertisements sharing the same attributes and trend forecast data for web pages and advertisement placements on the web pages may be integrated to generate the forecasted impression pools. An index of several index tables may be generated from forecasted impression pools. A query may be submitted to obtain an inventory forecast of advertisement impressions for targeting profiles of attributes and the index may be searched to match forecasted impression pools for the targeted profile of attributes. Then the inventory forecast of advertisement impressions on display advertising properties may be returned as query results for the targeting profile of attributes.

摘要翻译： 提供了一种用于预测用于定位属性配置文件的在线广告展示广告资源的改进的系统和方法。 可以为预测的展示池的属性的定位配置文件构建展示广告属性的广告展示的索引。 可以集成在网页上分享与网页和广告刊登位置相同的属性和趋势预测数据的广告的展示池，以生成预测的展示池。 可能会从预测的展示池生成多个索引表的索引。 可以提交查询以获得针对属性的定向配置文件的广告展示的库存预测，并且可以搜索索引以匹配针对属性的目标配置文件的预测的展示池。 然后可以返回显示广告属性上的广告展示的广告资源预测，作为属性定位配置文件的查询结果。

公开(公告)号：US20100114647A1

公开(公告)日：2010-05-06

申请号：US12262080

申请日：2008-10-30

申请人： Victor K. Chu ,  Long-Ji Lin

发明人： Victor K. Chu ,  Long-Ji Lin

IPC分类号： G06Q10/00 ,  G06Q50/00

CPC分类号： G06Q30/02 ,  G06Q10/04 ,  G06Q30/0202

摘要： An improved system and method for granular inventory forecasting of online advertisement impressions is provided. An impression forecast data integrator may be provided that generates forecasted impression pools of advertisements by integrating impression pools of advertisements that share the same attributes and trend forecast data for web pages and advertisement placements on the web pages. Using the trend forecast data, an inventory forecast for a category may be calculated and an inventory forecast for an impression pool may be calculated. A daily forecasted inventory may then be produced for each impression pool by minimizing an objective function of squared errors of the difference between the daily forecasted inventory for each category and the sum of the daily forecasted inventory for each impression pool. The daily inventory forecast for each pool may be output.

摘要翻译： 提供了一种用于在线广告印象的粒度库存预测的改进的系统和方法。 可以提供展示预测数据集成器，其通过将网页上的网页和广告展示位置共享相同属性的广告的趋势预测数据和趋势预测数据进行集成来生成预测的广告的展示池。 使用趋势预测数据，可以计算类别的库存预测，并可以计算展示池的库存预测。 然后可以通过最小化每个类别的每日预测库存与每个展示池的每日预测库存总和之间的差异的平方误差的目标函数，为每个展示池生成每日预测库存。 可以输出每个池的每日库存预测。

公开(公告)号：US20080033810A1

公开(公告)日：2008-02-07

申请号：US11498638

申请日：2006-08-02

申请人： Victor K. Chu

发明人： Victor K. Chu

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0275

摘要： The present invention relates to forecasting the performance of advertisements using fuzzy systems. The method according to one embodiment comprises calculating a ranking score for an advertisement, mapping the advertisement to at least one query using a bidded search term and retrieving analytics data for at least one advertisement associated with the mapped query to construct at least one fuzzy set. A fuzzy membership function and at least one rule associated with the fuzzy membership function is identified and a truth level for at least one rank for the advertisement is calculated through the use of the ranking score. At least one average forecasted advertising metric value for the advertisement is calculated, which may be on the basis of one or more of the ranking score, fuzzy set, fuzzy membership function and truth level.

摘要翻译： 本发明涉及使用模糊系统预测广告的性能。 根据一个实施例的方法包括计算广告的排名分数，使用出价的搜索项将广告映射到至少一个查询，并且检索与所映射的查询相关联的至少一个广告的分析数据，以构建至少一个模糊集合。 确定模糊隶属函数和与模糊隶属函数相关联的至少一个规则，并且通过使用排名得分来计算广告的至少一个等级的真值级别。 计算广告的至少一个平均预测广告度量值，其可以基于排名分数，模糊集合，模糊隶属函数和真值级别中的一个或多个。

公开(公告)号：US20100114710A1

公开(公告)日：2010-05-06

申请号：US12261933

申请日：2008-10-30

申请人： Deepak K. Agarwal ,  Peiji Chen ,  Victor K. Chu ,  Donald Swanson ,  Mark Sordo ,  Long-Ji Lin ,  Danny Zhang

发明人： Deepak K. Agarwal ,  Peiji Chen ,  Victor K. Chu ,  Donald Swanson ,  Mark Sordo ,  Long-Ji Lin ,  Danny Zhang

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q10/04 ,  G06Q30/0269

摘要： An improved system and method for forecasting an inventory of online advertisement impressions for targeting profiles of attributes is provided. An index of advertisement impressions on display advertising properties may be built for a targeting profile of attributes from forecasted impression pools. Impression pools of advertisements sharing the same attributes and trend forecast data for web pages and advertisement placements on the web pages may be integrated to generate the forecasted impression pools. An index of several index tables may be generated from forecasted impression pools. A query may be submitted to obtain an inventory forecast of advertisement impressions for targeting profiles of attributes and the index may be searched to match forecasted impression pools for the targeted profile of attributes. Then the inventory forecast of advertisement impressions on display advertising properties may be returned as query results for the targeting profile of attributes.

摘要翻译： 提供了一种用于预测用于定位属性配置文件的在线广告展示广告资源的改进的系统和方法。 可以为预测的展示池的属性的定位配置文件构建展示广告属性的广告展示的索引。 可以集成在网页上分享与网页和广告刊登位置相同的属性和趋势预测数据的广告的展示池，以生成预测的展示池。 可能会从预测的展示池生成多个索引表的索引。 可以提交查询以获得针对属性的定向配置文件的广告展示的库存预测，并且可以搜索索引以匹配针对特征的目标配置文件的预测的展示池。 然后可以返回显示广告属性上的广告展示的广告资源预测，作为属性定位配置文件的查询结果。