Method and system for providing representative phrase
    3.
    发明授权
    Method and system for providing representative phrase 有权
    提供代表性短语的方法和系统

    公开(公告)号:US09262401B2

    公开(公告)日:2016-02-16

    申请号:US13176375

    申请日:2011-07-05

    IPC分类号: G06F17/27 G06F17/30

    CPC分类号: G06F17/277 G06F17/30705

    摘要: A method and system for providing a representative phrase corresponding to a real time (current time) popular keyword. The method and system may extend a representative criterion word, determined by analyzing morphemes of words in documents grouped into a cluster, and may combine the extended representative criterion word and the popular keyword, thereby providing the representative phrases. The method and system may display the popular keyword and the representative phrases on a web page, or the like.

    摘要翻译: 一种用于提供与实时(当前时间)流行关键字相对应的代表性短语的方法和系统。 该方法和系统可以扩展代表性的标准词,通过分析分组为群集的文档中的单词的语素来确定,并且可以组合扩展的代表性标准词和流行的关键字,从而提供代表性的短语。 方法和系统可以在网页上显示流行的关键字和代表性短语等。

    SYSTEM, METHOD AND COMPUTER READABLE RECORDING MEDIUM FOR CHARGING FOR ON-LINE ADVERTISEMENT
    4.
    发明申请
    SYSTEM, METHOD AND COMPUTER READABLE RECORDING MEDIUM FOR CHARGING FOR ON-LINE ADVERTISEMENT 审中-公开
    用于在线广告充电的系统,方法和计算机可读记录介质

    公开(公告)号:US20120215627A1

    公开(公告)日:2012-08-23

    申请号:US13217067

    申请日:2011-08-24

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/02

    摘要: A computer-implemented charging control method includes determining an expected click count for an advertisement provided on a web page; obtaining a generated click count for the advertisement, using the computer, the generated click count including a number of clicks on the advertisement during a period of time; generating an invoice for the advertisement, based on the expected click count and the generated click count; and transmitting the invoice to an advertiser terminal.

    摘要翻译: 计算机实现的计费控制方法包括确定网页上提供的广告的预期点击次数; 使用所述计算机获得所述广告的生成的点击计数,所产生的点击次数包括在一段时间内广告的点击次数; 根据预期的点击次数和生成的点击次数生成广告的发票; 并将发票发送给广告客户。

    METHOD AND SYSTEM FOR PROVIDING A REPRESENTATIVE PHRASE BASED ON KEYWORD SEARCHES
    5.
    发明申请
    METHOD AND SYSTEM FOR PROVIDING A REPRESENTATIVE PHRASE BASED ON KEYWORD SEARCHES 有权
    基于关键字搜索提供代表性的方法和系统

    公开(公告)号:US20120010874A1

    公开(公告)日:2012-01-12

    申请号:US13177149

    申请日:2011-07-06

    IPC分类号: G06F17/27

    CPC分类号: H04N21/4828 H04N21/8405

    摘要: Provided is a method and system for providing a representative phrase with respect to a real time popular keyword, which may determine programs including a popular keyword from broadcast information, and may generate a representative phrase with respect to the popular keyword using the determined programs, thereby providing the representative phrase by combining the generated representative phrase and the popular keyword.

    摘要翻译: 提供了一种用于提供关于实时流行关键字的代表性短语的方法和系统,其可以从广播信息确定包括流行的关键字的节目,并且可以使用所确定的节目来生成关于流行的关键字的代表短语,从而 通过组合生成的代表短语和流行的关键字来提供代表性的短语。

    METHOD AND SYSTEM FOR MANAGING QUALITY OF ADVERTISED WEBPAGE
    7.
    发明申请
    METHOD AND SYSTEM FOR MANAGING QUALITY OF ADVERTISED WEBPAGE 审中-公开
    用于管理广告质量的方法和系统

    公开(公告)号:US20110246288A1

    公开(公告)日:2011-10-06

    申请号:US13120892

    申请日:2009-09-30

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0246

    摘要: Disclosed is a method and system for managing quality of an advertising document. The method of managing document quality may include verifying a number of actual clicks corresponding to a number of clicks that may occur during a predetermined period with respect to at least one document that may exist on the Web, verifying a number of expected clicks corresponding to a number of clicks that may be expected to occur during the predetermined period with respect to the at least one document, and determining a quality management index by which quality of the at least one document may be numerically expressed based on the number of the expected clicks and the number of the actual clicks.

    摘要翻译: 公开了一种用于管理广告文档的质量的方法和系统。 管理文档质量的方法可以包括验证与可能存在于网络上的至少一个文档相关联的在预定时段期间可能发生的点击次数的多个实际点击,验证对应于一个 可以预期在相对于至少一个文档的预定时段期间发生的点击次数,以及确定质量管理指数,通过该质量管理索引可以基于预期咔嗒的数量来数字地表达至少一个文档的质量, 实际点击次数。

    METHOD FOR BILLING FOR SEARCH ADVERTISEMENT BASED ON PUBLICATION RATIO, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM
    8.
    发明申请
    METHOD FOR BILLING FOR SEARCH ADVERTISEMENT BASED ON PUBLICATION RATIO, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM 审中-公开
    基于发布比例,系统和计算机可读记录介质搜索广告的收费方法

    公开(公告)号:US20110264537A1

    公开(公告)日:2011-10-27

    申请号:US13119411

    申请日:2009-09-18

    IPC分类号: G06Q30/00

    摘要: Disclosed herein are a method, a system, and a computer-readable recording medium for performing charging for a search advertisement based on a publication ratio thereof. The method for performing charging for a search advertisement based on a publication ratio thereof includes: calculating the publication ratio of the search advertisement to a plurality of users, the publication ratio substantially indicating a ratio between the number of search advertisement published to users recognized as belonging to a first group and the number of search advertisement published to users recognized as belonging to a second group; calculating each of the charging amounts for the search advertisement published to the users recognized as belonging to the first group and the search advertisement published to the users recognized as belonging to the second group; calculating a final charging amount based on the publication ratio and each of the calculated charging amounts; and performing charging for an advertiser of the search advertisement using the final charging amount.

    摘要翻译: 这里公开了一种方法,系统和计算机可读记录介质,用于基于其出版率对搜索广告进行计费。 基于其发布比例对搜索广告进行收费的方法包括:计算搜索广告与多个用户的发布比率,该出版率实质上表示发布给被认可为属于的用户的搜索广告的数量之间的比率 发给第一组,并向被认定属于第二组的用户发布搜索广告的数量; 计算发布给被认定为属于第一组的用户的搜索广告的每个收费金额和发布给被识别为属于第二组的用户的搜索广告; 基于出版率和计算的计费量计算最终充电量; 并使用最终充电量对搜索广告的广告商进行收费。

    METHOD FOR AUCTIONING AND BILLING FOR SEARCH ADVERTISEMENT, SYSTEM, AND COMPUTER-READABLE RECORDING MEDIUM
    9.
    发明申请
    METHOD FOR AUCTIONING AND BILLING FOR SEARCH ADVERTISEMENT, SYSTEM, AND COMPUTER-READABLE RECORDING MEDIUM 审中-公开
    用于搜索广告,系统和计算机可读记录介质的拍卖和计费的方法

    公开(公告)号:US20110251901A1

    公开(公告)日:2011-10-13

    申请号:US13063154

    申请日:2009-09-09

    IPC分类号: G06Q30/00

    摘要: A method, system, and computer-readable recording medium for holding an auction and imposing a charge in relation to a search advertisement are provided. The method includes receiving bid information related to the search advertisement from an advertiser calculating device, the bid information including a search keyword, a posted time of the search advertisement, and a bid price for the search advertisement, determining a posting position and/or a posting order of the search advertisement with respect to a predetermined time slot of the posted time of the search advertisement, based on the bid price corresponding to the time slot, and posting the search advertisement according to the determined posting position and/or the posting order for the predetermined time slot.

    摘要翻译: 提供了一种用于举行拍卖并对搜索广告征收费用的方法,系统和计算机可读记录介质。 所述方法包括从广告商计算装置接收与搜索广告相关的投标信息,所述投标信息包括搜索关键字,所述搜索广告的发布时间和所述搜索广告的投标价格,确定发布位置和/或 基于与该时间段相对应的投标价格,相对于搜索广告的发布时间的预定时隙发布搜索广告的顺序,并且根据确定的发布位置和/或发布顺序发布搜索广告 对于预定时隙。

    METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE
    10.
    发明申请
    METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE 审中-公开
    使用开放价格提供广告的方法和系统

    公开(公告)号:US20110246302A1

    公开(公告)日:2011-10-06

    申请号:US13119389

    申请日:2009-09-17

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0256

    摘要: Disclosed herein are a method and a system for providing an advertisement using a bidding starting price. The method for providing an advertisement includes: determining a bidding starting price for each keyword based on a minimum cost per click for a keyword and the number of expected clicks for the keyword; determining an area in which an advertisement of an advertiser is to be exposed based on a bidding price per unit time input from the advertiser; and providing the advertisement of the advertiser through the area, wherein the bidding price per unit time has a value of the bidding starting price for each keyword or more.

    摘要翻译: 本文公开了一种使用投标起始价提供广告的方法和系统。 提供广告的方法包括:基于关键字的最小每次点击费用和关键字的预期点击次数来确定每个关键字的出价起始价格; 基于从广告主输入的每单位时间的投标价格来确定广告主的广告将被曝光的区域; 以及通过该区域提供广告商的广告,其中每单位时间的投标价格具有针对每个关键字或更多的出价开始价格的值。