METHOD FOR AUCTIONING AND BILLING FOR SEARCH ADVERTISEMENT, SYSTEM, AND COMPUTER-READABLE RECORDING MEDIUM
    1.
    发明申请
    METHOD FOR AUCTIONING AND BILLING FOR SEARCH ADVERTISEMENT, SYSTEM, AND COMPUTER-READABLE RECORDING MEDIUM 审中-公开
    用于搜索广告,系统和计算机可读记录介质的拍卖和计费的方法

    公开(公告)号:US20110251901A1

    公开(公告)日:2011-10-13

    申请号:US13063154

    申请日:2009-09-09

    IPC分类号: G06Q30/00

    摘要: A method, system, and computer-readable recording medium for holding an auction and imposing a charge in relation to a search advertisement are provided. The method includes receiving bid information related to the search advertisement from an advertiser calculating device, the bid information including a search keyword, a posted time of the search advertisement, and a bid price for the search advertisement, determining a posting position and/or a posting order of the search advertisement with respect to a predetermined time slot of the posted time of the search advertisement, based on the bid price corresponding to the time slot, and posting the search advertisement according to the determined posting position and/or the posting order for the predetermined time slot.

    摘要翻译: 提供了一种用于举行拍卖并对搜索广告征收费用的方法,系统和计算机可读记录介质。 所述方法包括从广告商计算装置接收与搜索广告相关的投标信息,所述投标信息包括搜索关键字,所述搜索广告的发布时间和所述搜索广告的投标价格,确定发布位置和/或 基于与该时间段相对应的投标价格,相对于搜索广告的发布时间的预定时隙发布搜索广告的顺序,并且根据确定的发布位置和/或发布顺序发布搜索广告 对于预定时隙。

    METHOD AND SYSTEM FOR MANAGING QUALITY OF ADVERTISED WEBPAGE
    3.
    发明申请
    METHOD AND SYSTEM FOR MANAGING QUALITY OF ADVERTISED WEBPAGE 审中-公开
    用于管理广告质量的方法和系统

    公开(公告)号:US20110246288A1

    公开(公告)日:2011-10-06

    申请号:US13120892

    申请日:2009-09-30

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0246

    摘要: Disclosed is a method and system for managing quality of an advertising document. The method of managing document quality may include verifying a number of actual clicks corresponding to a number of clicks that may occur during a predetermined period with respect to at least one document that may exist on the Web, verifying a number of expected clicks corresponding to a number of clicks that may be expected to occur during the predetermined period with respect to the at least one document, and determining a quality management index by which quality of the at least one document may be numerically expressed based on the number of the expected clicks and the number of the actual clicks.

    摘要翻译: 公开了一种用于管理广告文档的质量的方法和系统。 管理文档质量的方法可以包括验证与可能存在于网络上的至少一个文档相关联的在预定时段期间可能发生的点击次数的多个实际点击,验证对应于一个 可以预期在相对于至少一个文档的预定时段期间发生的点击次数,以及确定质量管理指数,通过该质量管理索引可以基于预期咔嗒的数量来数字地表达至少一个文档的质量, 实际点击次数。