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    Methods and systems for augmenting content displayed on a mobile device
    1.
    发明授权
    Methods and systems for augmenting content displayed on a mobile device 有权
    用于增加在移动设备上显示的内容的方法和系统

    公开(公告)号：US09195774B2

    公开(公告)日：2015-11-24

    申请号：US13236164

    申请日：2011-09-19

    申请人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Stanislav Krichevsky

    发明人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Stanislav Krichevsky

    IPC分类号： G06F15/16 ,  G06F17/30

    CPC分类号： G06F17/30902

    摘要： Techniques for enhancing web content presented with a mobile application are described. Consistent with some embodiments, a contextual content server communicates to a mobile application executing at a mobile computing device, content modification instructions. The content modifications instructions direct the mobile computing device to present modified, or additional, content, generally selected for its relevance to some original content being presented by an application executing at the mobile computing device.

    摘要翻译： 描述了用于增强用移动应用呈现的网页内容的技术。 与一些实施例一致，上下文内容服务器与在移动计算设备上执行的移动应用通信内容修改指令。 所述内容修改指令指示所述移动计算设备呈现通常由与在所述移动计算设备处执行的应用程序呈现的一些原始内容相关的修改或附加的内容。

    Techniques for facilitating on-line contextual analysis and advertising
    4.
    发明申请
    Techniques for facilitating on-line contextual analysis and advertising 审中-公开
    促进在线情境分析和广告的技术

    公开(公告)号：US20100138451A1

    公开(公告)日：2010-06-03

    申请号：US11732694

    申请日：2007-04-03

    申请人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Trond Grenager ,  Daniel Klein

    发明人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Trond Grenager ,  Daniel Klein

    IPC分类号： G06Q30/00 ,  G06F17/30 ,  G06F7/00

    CPC分类号： G06Q30/02 ,  G06Q30/0256

    摘要： Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.

    摘要翻译： 公开了用于促进在计算机网络中实现的在线上下文分析和/或广告操作的各种技术。 根据一些实施例，可以使用各种方面使得广告商能够基于可以向终端用户的计算机系统提供的网页内容的实时分析来向最终用户提供上下文广告促销。 在至少一个实施例中，从实时分析获得的信息可以用于实时地选择上下文相关的信息，广告和/或可以显示给最终用户的其他内容，例如 ，通过实时插入文本标记对象和/或动态内容。 根据具体实施例，可以执行各种操作以适应或修改常规的基于上下文的广告系统以改进各种特征，例如广告相关性估计，点击率估计，广告选择和布局，平衡探索和利用 等等

    INTERACTIVE LAYER ON TOUCH-BASED DEVICES FOR PRESENTING WEB AND CONTENT PAGES
    6.
    发明申请
    INTERACTIVE LAYER ON TOUCH-BASED DEVICES FOR PRESENTING WEB AND CONTENT PAGES 审中-公开
    用于呈现网页和内容页面的基于触摸的设备的交互式层

    公开(公告)号：US20130328811A1

    公开(公告)日：2013-12-12

    申请号：US13913284

    申请日：2013-06-07

    申请人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Barak Shein ,  Ammiel Kamon

    发明人： Assaf Henkin ,  Yoav Shaham ,  Itai Brickner ,  Barak Shein ,  Ammiel Kamon

    IPC分类号： G06F3/041

    CPC分类号： G06F3/041 ,  G06F3/0488 ,  G06F16/957

    摘要： Techniques are described for selecting and providing enhanced, interactive content that can be displayed atop web-based content when presented via a touch-enabled display. The enhanced and interactive content is presented in an opener component that has a visual representation that is intended to convey a metaphorical representation of a real-world object, via which a user might naturally and intuitively interact via the touch-enabled display. When the opener component is invoked via a touch-based gesture, pre-loaded content may be presented, or additional functionality may be invoked.

    摘要翻译： 描述了用于选择和提供增强的交互式内容的技术，当通过启用触摸的显示器呈现时，可以在基于web的内容上显示。 增强型和交互式内容被呈现在开启器组件中，其具有旨在传达真实世界对象的隐喻表示的视觉表示，用户可以经由触摸启用显示器自然地和直观地交互。 当通过基于触摸的手势调用开启器组件时，可以呈现预加载的内容，或者可以调用附加的功能。

    Dynamic document context mark-up technique implemented over a computer network
    7.
    发明授权
    Dynamic document context mark-up technique implemented over a computer network 有权
    通过计算机网络实现的动态文档上下文标记技术

    公开(公告)号：US07451099B2

    公开(公告)日：2008-11-11

    申请号：US09943571

    申请日：2001-08-29

    申请人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman

    发明人： Assaf Henkin ,  Yoav Shaham ,  Henit Vitos ,  Benny Friedman

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0273 ,  G06Q30/0277 ,  Y10S707/99943

    摘要： A technique is disclosed for generating markup information to be displayed on a client computer system. The client system includes memory configured to store at least one update file which comprises keyword information relating to keywords suitable for markup. In one implementation, the update file is generated at a remote server system and downloaded to the client system. When a new document (e.g. a web page) is displayed on the client system to an end user, selected context associated from the document is analyzed for selected keywords. In a specific implementation, the selected keyword information is provided by an entity other than the end user. Using the selected keyword information, specific context in the document is selected to be marked up. According to a specific embodiment, the selection of the document context to be marked up may be performed at the client system. Markup operations are then implemented at the client system on at least a portion of the selected document context, thereby resulting in marked up document context which has a visual appearance that is different than the appearance of the initial parsed context. Additionally, a pop-up advertisement may be automatically displayed on the client system based upon the identified context in the document. When the user clicks on a portion of the marked up document context, the user may be redirected to a target URL which was not included as part of the initial parsed document context. Alternatively, a pop-up window or layer which includes a plurality of different links may be displayed to the user.

    摘要翻译： 公开了一种用于生成要在客户端计算机系统上显示的标记信息的技术。 客户端系统包括被配置为存储至少一个更新文件的存储器，其包括与适合于标记的关键字有关的关键字信息。 在一个实现中，更新文件在远程服务器系统上生成并下载到客户端系统。 当将新文档（例如，网页）在客户端系统上显示给最终用户时，从所述文档中选择的上下文被分析用于所选择的关键字。 在具体实现中，所选择的关键字信息由终端用户以外的实体提供。 使用所选择的关键字信息，选择文档中的特定上下文进行标记。 根据具体实施例，可以在客户端系统处执行要标记的文档上下文的选择。 然后，在所选择的文档上下文的至少一部分上，在客户端系统上实现标记操作，从而导致标记的文档上下文具有与初始解析的上下文的外观不同的视觉外观。 另外，基于文档中识别的上下文，可以在客户端系统上自动显示弹出广告。 当用户点击标记的文档上下文的一部分时，可以将用户重定向到未被包括在初始解析文档上下文中的目标URL。 或者，可以向用户显示包括多个不同链接的弹出窗口或层。