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公开(公告)号:US20080250040A1
公开(公告)日:2008-10-09
申请号:US12080700
申请日:2008-04-04
申请人: Christos M. Cotsakos , Hannah B. Cotsakos , Suzanne R. Cotsakos , Robert Knowles , Judy Balint , David R. Ewing , Mircea R. Ionescu , Charles Yi-chi Lin , Scott D. Yelich , Keith Lee , Jennifer B. Lowe
发明人: Christos M. Cotsakos , Hannah B. Cotsakos , Suzanne R. Cotsakos , Robert Knowles , Judy Balint , David R. Ewing , Mircea R. Ionescu , Charles Yi-chi Lin , Scott D. Yelich , Keith Lee , Jennifer B. Lowe
IPC分类号: G06F17/30
CPC分类号: G06Q10/10 , G06F16/986
摘要: A method and data structures for obtaining, distributing, managing, and utilizing information, including online content and user biographical information, in an online networking system are presented. Profile data pointers that point to profile data structures and item data pointers that point to item data structures are employed to access users' views and media content in a manner that allows for viral copying of content throughout the system yet permits the system and content owners to maintain control over the content. Users' biographical information is developed based in part on users' behavior in the networking system, and is collected and aggregated in the respective data structures to support targeted advertising based on the data, and protection of users' personally identifying information.
摘要翻译: 介绍了一种在在线网络系统中获取,分发,管理和利用信息(包括在线内容和用户履历信息)的方法和数据结构。 使用指向指向项目数据结构的简档数据结构和项目数据指针的简档数据指针以允许在整个系统中病毒复制内容的方式来访问用户的视图和媒体内容,但是允许系统和内容所有者 保持对内容的控制。 用户的传记信息部分基于用户在网络系统中的行为进行开发,并且被收集和汇总在各自的数据结构中,以基于数据来支持有针对性的广告,并且保护用户的个人识别信息。