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    Target pricing system
    1.
    发明授权
    Target pricing system 失效
    目标定价系统

    公开(公告)号：US06963854B1

    公开(公告)日：2005-11-08

    申请号：US09517983

    申请日：2000-03-03

    申请人： Dean Boyd ,  Mike Gordon ,  Jorgen Andersson ,  Chia-Hung Charles Tai ,  Feng Yang ,  Anupama Kolamala ,  Greg Cook ,  Thomas Guardino ,  Mudita Purang ,  Prabhakar Krishnamurthy ,  Mark Cooke ,  Ravi Nandiwada ,  Brian Monteiro ,  Steve Haas

    发明人： Dean Boyd ,  Mike Gordon ,  Jorgen Andersson ,  Chia-Hung Charles Tai ,  Feng Yang ,  Anupama Kolamala ,  Greg Cook ,  Thomas Guardino ,  Mudita Purang ,  Prabhakar Krishnamurthy ,  Mark Cooke ,  Ravi Nandiwada ,  Brian Monteiro ,  Steve Haas

    IPC分类号： G06Q30/00 ,  G09F17/60

    CPC分类号： G06Q30/08 ,  G06Q30/0283 ,  G06Q40/00 ,  G06Q40/04

    摘要： A business process and computer system known as the “Target Pricing System” (TPS) that generates an optimum bid or value for a competitively bid good or service. The system is resident on one or more host processors in connection with one or more data stores, and includes a product model that defines list values for the bid using stored price data and costs the values using stored cost data, a competitor net price model that calculates an equivalent competitor net price for the value, and a market response model that calculates the probability of winning with the value as a function of price. The system further preferably includes an optimization model that computes the target price of an optimal value that maximizes expected contribution for the bid or value. The system alternately further includes a benefits model for calculating the benefits of using target pricing over a pre-existing approach, and strategic objects which each affect the target price.

    摘要翻译： 被称为“目标定价系统”（TPS）的业务流程和计算机系统，为竞争性出价或服务产生最佳出价或价值。 该系统驻留在与一个或多个数据存储相关联的一个或多个主处理器上，并且包括使用存储的价格数据定义出价的列表值的产品模型，并且使用存储的成本数据对该值进行成本，竞争对手的净价格模型 计算价值的等价竞争对手净价格，以及计算以价格作为价格函数的获胜概率的市场反应模型。 系统还优选地包括优化模型，其计算使投标或价值的预期贡献最大化的最优值的目标价格。 系统交替地还包括一个利益模型，用于计算使用目标定价与先前存在的方法的好处，以及各自影响目标价格的战略对象。

    METHODS INCORPORATING PACING CONSTRIANTS FOR BIDDING ONLINE ADVERTISEMENT DISPLAY AND APPARATUS CONDUCTING THE SAME
    2.
    发明申请
    METHODS INCORPORATING PACING CONSTRIANTS FOR BIDDING ONLINE ADVERTISEMENT DISPLAY AND APPARATUS CONDUCTING THE SAME 审中-公开
    引入在线广告的投标方案的方法显示和导入其的装置

    公开(公告)号：US20140006141A1

    公开(公告)日：2014-01-02

    申请号：US13539271

    申请日：2012-06-29

    申请人： Sergei Vassilvitskii ,  Patrick R. Jordan ,  Chris Leggetter ,  Prabhakar Krishnamurthy ,  David Pardoe ,  Uri Nadav

    发明人： Sergei Vassilvitskii ,  Patrick R. Jordan ,  Mohammad Mahdian ,  Chris Leggetter ,  Prabhakar Krishnamurthy ,  David Pardoe ,  Uri Nadav

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0241 ,  G06Q30/0275

    摘要： The present application relates to systems and computer-implemented methods for determining a future bidding strategy regarding auctions associated with realization of an online advertisement. In some implementations, a server may be used to determine an optimized bid pacing parameter for an online advertisement based on a current bid pacing parameter associated with the online advertisement and an online advertisement supply information for a time period so that based on the optimized bid pacing, realization of the online advertisement over the time period substantially confirms to a spending strategy associated with the online advertisement during the time period. As such, the systems and computer-implemented methods may allow advertisers to control their spending strategy accurately during an advertising campaign.

    摘要翻译： 本申请涉及用于确定关于在线广告的实现的拍卖的未来投标策略的系统和计算机实现的方法。 在一些实现中，可以使用服务器来基于与在线广告相关联的当前出价起搏参数和在一段时间段内的在线广告提供信息来确定用于在线广告的优化出价起搏参数，使得基于优化的出价起搏 在此期间实现在线广告基本上确认了在该时间段内与在线广告相关联的支出策略。 因此，系统和计算机实现的方法可以允许广告商在广告活动期间准确地控制他们的支出策略。

    SIMULATION FRAMEWORK FOR EVALUATING DESIGNS FOR SPONSORED SEARCH MARKETS
    3.
    发明申请
    SIMULATION FRAMEWORK FOR EVALUATING DESIGNS FOR SPONSORED SEARCH MARKETS 审中-公开
    用于评估受赞赏的搜索市场设计的模拟框架

    公开(公告)号：US20090171728A1

    公开(公告)日：2009-07-02

    申请号：US11965002

    申请日：2007-12-27

    申请人： Tak W. Yan ,  Prabhakar Krishnamurthy ,  Ketan Deshpande ,  Chih-Chao Chang ,  Soam Acharya

    发明人： Tak W. Yan ,  Prabhakar Krishnamurthy ,  Ketan Deshpande ,  Chih-Chao Chang ,  Soam Acharya

    IPC分类号： G06Q10/00 ,  G06F17/30 ,  G06Q30/00

    CPC分类号： G06Q30/02 ,  G06F16/951 ,  G06Q30/0249 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q40/12

    摘要： The present invention provides a method and apparatus for sponsored Internet-based search simulation. The present invention includes receiving a search query sequence that represents a search query and selecting one or more advertisements based on the search query sequence. The present invention further includes filtering the plurality of advertisements based on advertising budget data and determining a number of user-selections on the advertisements using a pre-calculated user-selection model. The present invention further includes updating advertiser account information regarding advertising rates in response to the number of user-selections and generating simulation log data reflecting the advertisings, user-selections and advertising account information. This technique thereby performs the simulation based on user search queries, in response to user-selection models and references the user-selection and advertisement with advertisement budget data, consistent with live sponsored search result operations.

    摘要翻译： 本发明提供了一种用于赞助的基于因特网的搜索模拟的方法和装置。 本发明包括接收表示搜索查询并基于搜索查询序列选择一个或多个广告的搜索查询序列。 本发明还包括基于广告预算数据来过滤多个广告，并且使用预先计算的用户选择模型来确定广告上的用户选择数量。 本发明还包括响应于用户选择的数量更新关于广告费用的广告商帐户信息，并且生成反映广告，用户选择和广告账户信息的模拟日志数据。 该技术由此基于用户搜索查询进行仿真，响应于用户选择模型，并根据实况赞助的搜索结果操作参考用户选择和广告与广告预算数据。

    METHOD OF CALCULATING A RESERVE PRICE FOR AN AUCTION AND APPARATUS CONDUCTING THE SAME
    5.
    发明申请
    METHOD OF CALCULATING A RESERVE PRICE FOR AN AUCTION AND APPARATUS CONDUCTING THE SAME 审中-公开
    计算用于拍卖的保留价格的方法和引导其的装置

    公开(公告)号：US20140006144A1

    公开(公告)日：2014-01-02

    申请号：US13539273

    申请日：2012-06-29

    申请人： David Pardoe ,  Patrick R. Jordan ,  Prabhakar Krishnamurthy ,  Sergei Vassilvitskii ,  Erik Vee

    发明人： David Pardoe ,  Patrick R. Jordan ,  Prabhakar Krishnamurthy ,  Sergei Vassilvitskii ,  Erik Vee ,  Mohammad Mahdian ,  Mercin Mejran

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/02 ,  G06Q30/08

    摘要： The present application relates to systems and computer-implemented methods for calculating a suggested reserve price associated with an opportunity to realize an online advertisement. In some implementations, data associated with historical online advertisement auctions are clustered based on a reference opportunity for realizing an online advertisement, wherein each historical online advertisement auction of the cluster is associated with a first bid price of higher value and a second bid price of lower value; a dominance relationship between a distribution of the first bid prices of the cluster and a distribution of the second bid prices of the cluster is determined; a reserve price associated with the cluster based on the dominance relationship is calculated; and the reserve price is stored as a suggested reserve price to realize an online advertisement, wherein the suggested reserve price is associated with the reference opportunity that is associated with the cluster.

    摘要翻译： 本申请涉及用于计算与实现在线广告的机会相关联的建议的预留价格的系统和计算机实现的方法。 在一些实现中，与历史在线广告拍卖相关联的数据基于用于实现在线广告的参考机会而聚集，其中集群的每个历史在线广告拍卖与较高价格的第一投标价格和较低价格的第二投标价格相关联 值; 确定集群的第一投标价格分布与集群的第二投标价格分布之间的优势关系; 计算基于优势关系的与集群相关的储备价格; 储备价格作为建议的预留价格进行存储以实现在线广告，其中建议的储备价格与与集群相关联的参考机会相关联。

    Method and system for generating web pages for topics unassociated with a dominant URL
    7.
    发明授权
    Method and system for generating web pages for topics unassociated with a dominant URL 有权
    用于生成与主要URL无关的主题的网页的方法和系统

    公开(公告)号：US08799260B2

    公开(公告)日：2014-08-05

    申请号：US12971608

    申请日：2010-12-17

    申请人： Panagiotis Papadimitriou ,  Prabhakar Krishnamurthy ,  Frederick Kenneth Schmidt

    发明人： Panagiotis Papadimitriou ,  Prabhakar Krishnamurthy ,  Frederick Kenneth Schmidt

    IPC分类号： G06F17/30 ,  G06F7/00

    CPC分类号： G06F17/30864

    摘要： Techniques are provided for identifying topics that are unassociated with a dominant URL. A set of keywords associated with a topic is identified. A search log is scanned to identify search queries associated with the set of keywords. The identified search queries are grouped into clusters. Clusters associated with similar URLs are merged to generate an extended seed query string. The extended seed query string is analyzed to determine whether it relates to an existing dominant URL. If the extended seed query string is determined to be unassociated with an existing dominant URL, a web page associated with the topic may be generated.

    摘要翻译： 提供技术来识别与主要URL不相关的主题。 识别与主题相关联的一组关键字。 扫描搜索日志以标识与该组关键字相关联的搜索查询。 所识别的搜索查询被分组成簇。 与相似URL相关联的群集合并生成扩展种子查询字符串。 分析扩展种子查询字符串以确定它是否与现有的主要URL相关。 如果扩展种子查询字符串被确定为与现有的主要URL不相关联，则可以生成与该主题相关联的网页。

    METHOD OF OFFLINE EXPERIMENTATION ENVIRONMENT AND APPARATUS CONDUCTING THE SAME
    8.
    发明申请
    METHOD OF OFFLINE EXPERIMENTATION ENVIRONMENT AND APPARATUS CONDUCTING THE SAME 审中-公开
    离线实验环境的方法和引导其的设备

    公开(公告)号：US20140006171A1

    公开(公告)日：2014-01-02

    申请号：US13539266

    申请日：2012-06-29

    申请人： Patrick R. Jordan ,  Prabhakar Krishnamurthy ,  David Pardoe ,  Chris Leggetter ,  Sergei Vassilvitskii ,  Chris Bartels

    发明人： Patrick R. Jordan ,  Prabhakar Krishnamurthy ,  David Pardoe ,  Chris Leggetter ,  Sergei Vassilvitskii ,  Chris Bartels

    IPC分类号： G06Q30/02

    CPC分类号： G06Q30/0241 ,  G06Q30/0275 ,  G06Q30/08 ,  G06Q50/01

    摘要： The present application relates to systems and computer-implemented methods for calculating a suggested market variable associated with an auction of an online advertisement realization opportunity. In some implementations, an optimization procedure may be operated, wherein the optimization procedure may comprise sending an initial market variable associated with one or more auctions to bidding agents; receiving from each of the bidding agents a response market variable associated with the initial market variable; determining according to an auction bidding rule a winning market variable from the response market variables; and substituting the initial market variable with the wining market variable. The optimization procedure may be operated repeatedly until the winning market variable stabilizes. Then the stabilized market variable may be sent to an advertiser as the suggested market variable.

    摘要翻译： 本申请涉及用于计算与在线广告实现机会的拍卖相关联的建议的市场变量的系统和计算机实现的方法。 在一些实现中，可以操作优化过程，其中优化过程可以包括向投标代理发送与一个或多个拍卖相关联的初始市场变量; 从每个招标代理人接收与初始市场变量相关的应对市场变量; 根据拍卖竞价规则确定来自响应市场变量的获胜市场变量; 以市场变化为代价替代初始市场变量。 优化过程可以重复操作，直到获胜市场变量稳定。 然后，稳定的市场变量可以作为建议的市场变量发送给广告商。

    METHOD AND SYSTEM FOR GENERATING WEB PAGES FOR TOPICS UNASSOCIATED WITH A DOMINANT URL
    9.
    发明申请
    METHOD AND SYSTEM FOR GENERATING WEB PAGES FOR TOPICS UNASSOCIATED WITH A DOMINANT URL 有权
    用于生成与主要URL不相关的主题的网页的方法和系统

    公开(公告)号：US20120158693A1

    公开(公告)日：2012-06-21

    申请号：US12971608

    申请日：2010-12-17

    申请人： Panagiotis Papadimitriou ,  Prabhakar Krishnamurthy ,  Frederick Kenneth Schmidt

    发明人： Panagiotis Papadimitriou ,  Prabhakar Krishnamurthy ,  Frederick Kenneth Schmidt

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30864

    摘要： Techniques are provided for identifying topics that are unassociated with a dominant URL. A set of keywords associated with a topic is identified. A search log is scanned to identify search queries associated with the set of keywords. The identified search queries are grouped into clusters. Clusters associated with similar URLs are merged to generate an extended seed query string. The extended seed query string is analyzed to determine whether it relates to an existing dominant URL. If the extended seed query string is determined to be unassociated with an existing dominant URL, a web page associated with the topic may be generated.

    摘要翻译： 提供技术来识别与主要URL不相关的主题。 识别与主题相关联的一组关键字。 扫描搜索日志以标识与该组关键字相关联的搜索查询。 所识别的搜索查询被分组成簇。 与相似URL相关联的群集合并生成扩展种子查询字符串。 分析扩展种子查询字符串以确定它是否与现有的主要URL相关。 如果扩展种子查询字符串被确定为与现有的主要URL不相关联，则可以生成与该主题相关联的网页。