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    Term Weighting for Contextual Advertising
    1.
    发明申请
    Term Weighting for Contextual Advertising 审中-公开
    上下文广告的术语加权

    公开(公告)号：US20110093331A1

    公开(公告)日：2011-04-21

    申请号：US12581638

    申请日：2009-10-19

    申请人： Donald Metzler ,  Andrei Broder ,  Vanja Josifovski ,  Kishore Papineni ,  Alexander Smola ,  George Mavromatis ,  Evgeniy Gabrilovich

    发明人： Donald Metzler ,  Andrei Broder ,  Vanja Josifovski ,  Kishore Papineni ,  Alexander Smola ,  George Mavromatis ,  Evgeniy Gabrilovich

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06F16/951 ,  G06Q30/0251

    摘要： A contextual advertising system selects online advertisements for display on a network location. The system may transform page content of a page received in a platform over a network into a textual representation. In addition, the system may transform received site content of a site into a site signature. The site includes the page. The system then may correct the textual representation utilizing the site signature to produce modified textual representation. The system may utilize the modified textual representation to select an online advertisement. Considering a page in the context of the entire website to which it belongs leads to better understanding and interpretation of the page topic(s) and thus yields more accurate ad matching.

    摘要翻译： 上下文广告系统选择在线广告以在网络位置上显示。 系统可以将通过网络在平台中接收的页面的页面内容转换为文本表示。 此外，系统可以将站点的接收站点内容转换为站点签名。 该网站包括该页面。 然后，系统可以使用站点签名来校正文本表示以产生经修改的文本表示。 该系统可以使用经修改的文本表示来选择在线广告。 考虑到其所属整个网站的上下文中的一个页面可以更好地理解和解释页面主题，从而产生更准确的广告匹配。

    Systems and Methods for Predicting a Degree of Relevance Between Digital Ads and a Search Query
    4.
    发明申请
    Systems and Methods for Predicting a Degree of Relevance Between Digital Ads and a Search Query 审中-公开
    用于预测数字广告与搜索查询之间相关程度的系统和方法

    公开(公告)号：US20090282014A1

    公开(公告)日：2009-11-12

    申请号：US12116710

    申请日：2008-05-07

    申请人： Evgeniy Gabrilovich ,  Vassilis Plachouras ,  Andrei Broder ,  Vanessa Murdock ,  Donald Metzler ,  Vanja Josifovski ,  Massimiliano Ciaramita ,  Marcus Fontoura

    发明人： Evgeniy Gabrilovich ,  Vassilis Plachouras ,  Andrei Broder ,  Vanessa Murdock ,  Donald Metzler ,  Vanja Josifovski ,  Massimiliano Ciaramita ,  Marcus Fontoura

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/02 ,  G06F16/334 ,  G06F16/951

    摘要： Systems and methods for predicting a degree of relevance between a set of candidate digital ads and a search query are disclosed. Generally, an ad provider receives a digital ad request associated with a search query. The ad provider identifies a set of candidate digital ads that may be served in response to the digital ad request. A relevance module extracts a set of features from the set of candidate digital ads and the search query associated with the digital ad request, and determines a degree of relevance between the set of candidate digital ads and the search query based on a prediction model and the extracted set of features. If the relevance module determines the set of candidate digital ads is relevant to the search query, the ad provider may serve one or more digital ads from the set of candidate digital ads in response to the received digital ad request.

    摘要翻译： 公开了用于预测一组候选数字广告与搜索查询之间的相关程度的系统和方法。 通常，广告提供商接收与搜索查询相关联的数字广告请求。 广告提供商确定可以针对数字广告请求提供的一组候选数字广告。 相关性模块从所述候选数字广告集合和与数字广告请求相关联的搜索查询提取一组特征，并且基于预测模型确定候选数字广告集合和搜索查询之间的相关程度，并且 提取一组功能。 如果相关性模块确定候选数字广告的集合与搜索查询相关，则广告提供者可以响应于接收到的数字广告请求，从一组候选数字广告服务一个或多个数字广告。

    Systems and Methods for Predicting a Degree of Relevance Between Digital Ads and Webpage Content
    5.
    发明申请
    Systems and Methods for Predicting a Degree of Relevance Between Digital Ads and Webpage Content 审中-公开
    用于预测数字广告与网页内容之间相关程度的系统和方法

    公开(公告)号：US20090282015A1

    公开(公告)日：2009-11-12

    申请号：US12116737

    申请日：2008-05-07

    申请人： Evgeniy Gabrilovich ,  Vassillis Plachouras ,  Andrei Broder ,  Vanessa Murdock ,  Donald Metzler ,  Vanja Josifovski ,  Massimiliano Ciaramita ,  Marcus Fontoura

    发明人： Evgeniy Gabrilovich ,  Vassillis Plachouras ,  Andrei Broder ,  Vanessa Murdock ,  Donald Metzler ,  Vanja Josifovski ,  Massimiliano Ciaramita ,  Marcus Fontoura

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/02

    摘要： Systems and methods for predicting a degree of relevance between a set of candidate digital ads and webpage content are disclosed. Generally, an ad provider receives a digital ad request associated with webpage content. The ad provider identifies a set of candidate digital ads that may be served in response to the digital ad request. A relevance module extracts a set of features from the set of candidate digital ads and the webpage content, and determines a degree of relevance between the set of candidate digital ads and the webpage content based on a prediction model and the extracted set of features. If the relevance module determines the set of candidate digital ads is relevant to the webpage content, the ad provider may serve one or more digital ads from the set of candidate digital ads in response to the received digital ad request.

    摘要翻译： 公开了用于预测一组候选数字广告和网页内容之间的相关程度的系统和方法。 通常，广告提供商接收与网页内容相关联的数字广告请求。 广告提供商确定可以针对数字广告请求提供的一组候选数字广告。 相关性模块从一组候选数字广告和网页内容中提取一组特征，并且基于预测模型和所提取的特征集合确定候选数字广告集合和网页内容之间的相关程度。 如果相关性模块确定候选数字广告的集合与网页内容相关，则广告提供者可以响应于所接收的数字广告请求，从一组候选数字广告服务一个或多个数字广告。

    Rare query expansion by web feature matching
    7.
    发明授权
    Rare query expansion by web feature matching 有权
    通过网络功能匹配进行稀有查询扩展

    公开(公告)号：US08676827B2

    公开(公告)日：2014-03-18

    申请号：US12365551

    申请日：2009-02-04

    申请人： Donald Metzler ,  Lance Riedel ,  Evgeniy Gabrilovich ,  Vanja Josifovski

    发明人： Donald Metzler ,  Lance Riedel ,  Evgeniy Gabrilovich ,  Vanja Josifovski

    IPC分类号： G06F17/30 ,  G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0256

    摘要： A method is disclosed for expansion of rare queries to improve advertisement results, including receiving a query from a user by a search engine; determining that the query does not match an entry in an ad query lookup table coupled with the search engine; retrieving one or more expanded queries located within a query feature index whose features relate to one or more features of the received query, wherein the query feature index includes a plurality of queries expanded based on at least corresponding search results; generating, in real time and by the search engine, an ad query including an expanded version of the received query based on features of the retrieved expanded queries; and selecting one or more advertisements based on the generated ad query, wherein the one or more advertisements are displayed to the user in response to the query received from the user.

    摘要翻译： 公开了一种用于扩展罕见查询以改善广告结果的方法，包括由搜索引擎从用户接收查询; 确定所述查询与所述搜索引擎耦合的广告查询查找表中的条目不匹配; 检索位于查询特征索引内的一个或多个扩展查询，其特征涉及所接收的查询的一个或多个特征，其中所述查询特征索引包括基于至少相应搜索结果而扩展的多个查询; 基于检索到的扩展查询的特征，实时地和由搜索引擎生成包括所接收查询的扩展版本的广告查询; 以及基于所生成的广告查询来选择一个或多个广告，其中所述一个或多个广告响应于从所述用户接收到的查询显示给所述用户。

    RARE QUERY EXPANSION BY WEB FEATURE MATCHING
    8.
    发明申请
    RARE QUERY EXPANSION BY WEB FEATURE MATCHING 有权
    通过WEB功能匹配进行的查询扩展

    公开(公告)号：US20100198857A1

    公开(公告)日：2010-08-05

    申请号：US12365551

    申请日：2009-02-04

    申请人： Donald Metzler ,  Lance Riedel ,  Evgeniy Gabrilovich ,  Vanja Josifovski

    发明人： Donald Metzler ,  Lance Riedel ,  Evgeniy Gabrilovich ,  Vanja Josifovski

    IPC分类号： G06F17/30 ,  G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0256

    摘要： A method is disclosed for expansion of rare queries to improve advertisement results, including receiving a query from a user by a search engine; determining that the query does not match an entry in an ad query lookup table coupled with the search engine; retrieving one or more expanded queries located within a query feature index whose features relate to one or more features of the received query, wherein the query feature index includes a plurality of queries expanded based on at least corresponding search results; generating, in real time and by the search engine, an ad query including an expanded version of the received query based on features of the retrieved expanded queries; and selecting one or more advertisements based on the generated ad query, wherein the one or more advertisements are displayed to the user in response to the query received from the user.

    摘要翻译： 公开了一种用于扩展罕见查询以改善广告结果的方法，包括由搜索引擎从用户接收查询; 确定所述查询与所述搜索引擎耦合的广告查询查找表中的条目不匹配; 检索位于查询特征索引内的一个或多个扩展查询，其特征涉及所接收的查询的一个或多个特征，其中所述查询特征索引包括基于至少相应搜索结果而扩展的多个查询; 基于检索到的扩展查询的特征，实时地和由搜索引擎生成包括所接收查询的扩展版本的广告查询; 以及基于所生成的广告查询来选择一个或多个广告，其中所述一个或多个广告响应于从所述用户接收到的查询显示给所述用户。

    HIERARCHICALLY-STRUCTURED INDEXING AND RETRIEVAL
    9.
    发明申请
    HIERARCHICALLY-STRUCTURED INDEXING AND RETRIEVAL 审中-公开
    分层结构化的索引和检索

    公开(公告)号：US20110258034A1

    公开(公告)日：2011-10-20

    申请号：US12761216

    申请日：2010-04-15

    申请人： Donald Metzler ,  Evgeniy Gabrilovich ,  Vanja Josifovski ,  Michael Bendersky

    发明人： Donald Metzler ,  Evgeniy Gabrilovich ,  Vanja Josifovski ,  Michael Bendersky

    IPC分类号： G06Q30/00 ,  G06F17/30 ,  G06Q10/00

    CPC分类号： G06Q30/0275 ,  G06F16/282 ,  G06F16/31 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0254

    摘要： Novel and efficient methods are described for indexing advertisements (“ads”) and other resources that are defined and organized in accordance with a hierarchical schema. In accordance with at least one embodiment, an ad corpus is transformed into a collection of hierarchically structured textual documents. An indexing technique that exploits the hierarchical structure is then applied to construct a compact yet effective ad index that can be used for performing advanced match or other ad retrieval functions. Various retrieval methods are also described herein that are capable of exploiting the hierarchical structure of the ad corpus to retrieve more relevant ads than those yielded by conventional methods.

    摘要翻译： 描述了新颖和有效的方法，用于按照分层模式定义和组织广告（“广告”）和其他资源。 根据至少一个实施例，将广告语料库转换成分层结构化文本文档的集合。 然后利用层次结构的索引技术构建一个紧凑但有效的广告索引，可用于执行高级匹配或其他广告检索功能。 本文还描述了能够利用广告语料库的分层结构来检索比常规方法产生的广告更相关的广告的各种检索方法。

    Systems and methods for query expansion in sponsored search
    10.
    发明授权
    Systems and methods for query expansion in sponsored search 有权
    赞助搜索中查询扩展的系统和方法

    公开(公告)号：US08521731B2

    公开(公告)日：2013-08-27

    申请号：US12169782

    申请日：2008-07-09

    申请人： Andrei Z. Broder ,  Evgeniy Gabrilovich ,  Vanja Josifovski ,  Donald Metzler ,  Lance Riedel ,  Peter Ciccolo

    发明人： Andrei Z. Broder ,  Evgeniy Gabrilovich ,  Vanja Josifovski ,  Donald Metzler ,  Lance Riedel ,  Peter Ciccolo

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30672

    摘要： The present invention is directed towards systems, methods and computer program products for providing query-based advertising content. According to one embodiment, a method for providing query-based advertising content comprises receiving a web query and generating an ad query associated with the web query, wherein the ad query is generated on the basis of one of a query to advertisement relationship, a query to feature vector relationship, or a rewritten query vector. An advertisement is selected on the basis of the generated ad query.

    摘要翻译： 本发明涉及用于提供基于查询的广告内容的系统，方法和计算机程序产品。 根据一个实施例，一种用于提供基于查询的广告内容的方法包括：接收网络查询并生成与所述网络查询相关联的广告查询，其中所述广告查询基于对广告关系的查询，查询 特征向量关系或重写的查询向量。 根据生成的广告查询选择广告。