公开(公告)号：US20100049715A1

公开(公告)日：2010-02-25

申请号：US12195329

申请日：2008-08-20

申请人： Hans-Arno Jacobsen ,  Ramana Yerneni

发明人： Hans-Arno Jacobsen ,  Ramana Yerneni

IPC分类号： G06F17/30

CPC分类号： G06F16/27

摘要： Aspects include mechanisms for design and analysis of flows of information in a database system from updates to base table records, through one or more log segments, to a plurality of view managers that respectively execute operations to update view table records. Mechanisms allow any base table record to be used by any view manager, so long as the view managers are using that base table record to update different view table records. Mechanisms also allow any number of view table records to be updated by any number of view managers, based on respective base table records. Mechanisms prevent the same view record from being used as a basis for updating the same base table record by more than one view manager, thereby preventing a conflict where updated information from one base table record is used more than once for updating a single view table record.

摘要翻译： 方面包括用于设计和分析数据库系统中的信息流的机制，从更新到基表记录，通过一个或多个日志段，分别执行更新视图表记录的操作的多个视图管理器。 机制允许任何视图管理器使用任何基表记录，只要视图管理器正在使用该基表记录来更新不同的视图表记录。 机制还允许任何数量的视图管理器根据相应的基表记录来更新任意数量的视图表记录。 机制阻止相同的视图记录被用作由多个视图管理器更新同一基表记录的基础，从而防止冲突，其中来自一个基表记录的更新信息多于一次用于更新单个视图表记录 。

公开(公告)号：US20100146008A1

公开(公告)日：2010-06-10

申请号：US12331842

申请日：2008-12-10

申请人： Hans-Arno JACOBSEN ,  Ramana Yerneni

发明人： Hans-Arno JACOBSEN ,  Ramana Yerneni

IPC分类号： G06F17/30

CPC分类号： G06F16/24556

摘要： Aspects relate to maintaining, with a concurrent plurality of view managers, an aggregate view record that is derived from base data being updated. The aggregate view record is stored in a storage device. In a first example, a given base data update is propagated by one of the view managers reading a value from the aggregate view record and a sequence number, determining an updated value using the base data update, and submitting the updated value for writing, with the sequence number. The sequence number submitted with the writing is compared to a then-current sequence number stored in the storage device, and if there is a mismatch, then the view manager repeats the reading, determining, and submitting until there is no mismatch. A number of variations exist for different types of aggregates, which include counting, averaging, summing, and tracking minima and maxima. The concurrency mechanism is more easily scaled than a full ACID transaction model, which blocks both read transactions and write transactions until another transaction completes.

摘要翻译： 方面涉及通过并发多个视图管理器维护从正被更新的基础数据导出的聚合视图记录。 聚合视图记录存储在存储设备中。 在第一示例中，给定的基本数据更新由其中一个视图管理器从聚合视图记录和序列号中读取值传播，使用基本数据更新确定更新的值，并提交更新后的值用于写入， 序列号。 与写入一起提交的序列号与存储在存储设备中的当前序列号进行比较，如果存在不匹配，则视图管理器重复读取，确定和提交，直到不存在不匹配。 对于不同类型的聚合存在许多变化，包括计数，平均，求和和跟踪最小值和最大值。 并发机制比完整的ACID事务模型更容易扩展，它阻止读取事务和写入事务，直到另一个事务完成。

公开(公告)号：US20130238448A1

公开(公告)日：2013-09-12

申请号：US13415911

申请日：2012-03-09

申请人： Eduardo Villasenor ,  Bashar Kachachi ,  Rohan Bhattacharjee ,  Izzet Can Envarli ,  Paul Gorman ,  Corneliu Manescu ,  Manan Sanghi ,  Karlton Sequeira ,  Ramana Yerneni

发明人： Eduardo Villasenor ,  Bashar Kachachi ,  Rohan Bhattacharjee ,  Izzet Can Envarli ,  Paul Gorman ,  Corneliu Manescu ,  Manan Sanghi ,  Karlton Sequeira ,  Ramana Yerneni

IPC分类号： G06Q30/02

CPC分类号： G06Q30/00

摘要： Various embodiments pertain to techniques for forecasting and providing guaranteed delivery of ad impression opportunities using real-time bidded platform inventories. In various embodiments, bid landscape data, such as information regarding a number of impression requests by a particular supply unit, a time of the impression requests, and an amount of a winning bid for the impression requests, is recorded for use in forecasting an available impression volume as a function of cost. The forecasted available impression volume represents a number of ad impression requests likely to be obtained through real-time bidding channels. In various embodiments, an advertiser can place an order for a number of ad impressions at a particular price, and the ad impressions ordered can be specifically allocated for that advertiser. The number of ad impressions ordered by an advertiser that are guaranteed vary depending on the price and the available volume forecasted at that price.

摘要翻译： 各种实施例涉及用于使用实时出价的平台清单来预测和提供广告展示机会的保证传递的技术。 在各种实施例中，记录投标景观数据，例如关于特定供应单元的展示请求的数量的信息，展示请求的时间以及针对展示请求的中标出价的量，以用于预测可用的 印象量作为成本的函数。 预测的可用展示次数代表可能通过实时出价渠道获得的多个广告展示请求。 在各种实施例中，广告客户可以以特定价格发布多个广告展示的订单，并且可以为该广告客户专门分配订购的广告印象。 由保证的广告客户订购的广告展示次数取决于价格和以该价格预测的可用卷。

公开(公告)号：US20120233149A1

公开(公告)日：2012-09-13

申请号：US13043020

申请日：2011-03-08

申请人： Ramana Yerneni ,  Manu Sreenivasachar ,  Haiying Huang

发明人： Ramana Yerneni ,  Manu Sreenivasachar ,  Haiying Huang

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06F16/951

摘要： Systems and methods for automatically determining the availability of resources, such as Internet advertising opportunities, are described herein. The systems and methods efficiently process bulk queries that specify multiple target values for at least one attribute associated with the resources, such bulk queries being useful for determining the availability of a wide variety of different resource types.

摘要翻译： 这里描述了用于自动确定资源的可用性的系统和方法，例如因特网广告机会。 系统和方法有效地处理批量查询，该批量查询指定与资源相关联的至少一个属性的多个目标值，这种批量查询对于确定各种各样的不同资源类型的可用性是有用的。

公开(公告)号：US20090164897A1

公开(公告)日：2009-06-25

申请号：US11961599

申请日：2007-12-20

申请人： Sihem Amer-Yahia ,  Alban Galland ,  Ramana Yerneni ,  Cong Yu

发明人： Sihem Amer-Yahia ,  Alban Galland ,  Ramana Yerneni ,  Cong Yu

IPC分类号： G06F3/00

CPC分类号： G06F17/30867 ,  G06F3/00

摘要： Methods and systems are provided for providing recommendations to users of a computer-based network of items of potential interest to the users. Items and people of potential interest to users may be determined using obtained word-based social behavior information, semantically-sensitive vocabulary taxonomies, and determined implied topic-specific social networks. The user may be presented with a graphical user interface including the recommendation, an explanation of the rationale relating to the recommendation, and an opportunity for the user to provide feedback relating to the recommendation or the rationale. The feedback may be used to improve future recommendations.

摘要翻译： 提供了方法和系统，以向用户提供对用户潜在兴趣的项目的基于计算机的网络的建议。 可以使用获得的基于字的社会行为信息，语义敏感的词汇分类法和确定的隐含的话题专用社交网络来确定用户潜在兴趣的项目和人。 可以向用户呈现图形用户界面，包括推荐，与推荐有关的理由的解释，以及用户提供与推荐或理由有关的反馈的机会。 反馈可用于改进今后的建议。

公开(公告)号：US08977640B2

公开(公告)日：2015-03-10

申请号：US13036591

申请日：2011-02-28

申请人： Ramana Yerneni ,  Saurabh Sodani ,  Jayanth Anandaram

发明人： Ramana Yerneni ,  Saurabh Sodani ,  Jayanth Anandaram

IPC分类号： G06F17/30 ,  G06Q30/02

CPC分类号： G06F17/30867 ,  G06Q30/02

摘要： A method of processing a supply query is described. The method includes receiving a first supply query comprising a first set of attributes. A size of the first set of attributes is compared to a threshold value. A second supply query comprising a second set of attributes is generated when the comparison indicates that the size of the first set of attributes is greater than the threshold value.

摘要翻译： 描述了处理供应查询的方法。 该方法包括接收包括第一组属性的第一供应查询。 将第一组属性的大小与阈值进行比较。 当比较指示第一组属性的大小大于阈值时，生成包括第二组属性的第二供应查询。

公开(公告)号：US20120158495A1

公开(公告)日：2012-06-21

申请号：US12972941

申请日：2010-12-20

申请人： Jayavel Shanmugasundaram ,  Datong Chen ,  Sumanth Jagannath ,  Erik Vee ,  Ramana Yerneni

发明人： Jayavel Shanmugasundaram ,  Datong Chen ,  Sumanth Jagannath ,  Erik Vee ,  Ramana Yerneni

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0251

摘要： A network based advertisement system includes a supply forecasting system configured to select, from a campaign log database, data that defines a plurality of contracts. Each contract specifies requirements that include contract target audience information and a number of impressions. For each contract, the supply forecasting system identifies one or more opportunity samples with characteristics that match contract target audience information of the contract. Each opportunity sample is associated with a weight that corresponds to a number of opportunities with similar characteristics. An optimizer associates the opportunity samples with the contract and then determines whether the opportunity samples are associated with other contracts. The optimizer then limits the number of opportunities associated with the samples that are allocatable to the contract based at least in part on a function of requirements of other contracts associated with the one or more samples.

摘要翻译： 基于网络的广告系统包括供应预测系统，其被配置为从活动日志数据库中选择定义多个合同的数据。 每个合同规定了包含合同目标受众信息和多次展示次数的要求。 对于每个合同，供应预测系统识别具有与合同的合同目标受众信息匹配的特征的一个或多个机会样本。 每个机会样本与对应于具有类似特征的机会的数量相关联。 优化器将机会样本与合同相关联，然后确定机会样本是否与其他合同相关联。 优化器然后至少部分地基于与一个或多个样本相关联的其他合同的要求的函数来限制与可分配给合同的样本相关联的机会的数量。

公开(公告)号：US07783607B2

公开(公告)日：2010-08-24

申请号：US11863902

申请日：2007-09-28

申请人： Brian Cooper ,  Daniel Weaver ,  Michael Bigby ,  Utkarsh Srivastava ,  Philip L. Bohannon ,  Ramana Yerneni

发明人： Brian Cooper ,  Daniel Weaver ,  Michael Bigby ,  Utkarsh Srivastava ,  Philip L. Bohannon ,  Ramana Yerneni

IPC分类号： G06F17/30

CPC分类号： G06F17/30306

摘要： A technique is described that reduces the complexity and resource consumption associated with performing record expiry in a distributed database system. In accordance with the technique, a record is checked to see if it has expired only when it has been accessed for a read or a write. If at the time of a read a record is determined to have expired, then it is not served. If at the time of a write a record is determined to have expired, then the write is treated as an insertion of a new record, and steps are taken to treat the insertion consistently with regard to the previous expired version. A background process is used to delete records that have not been written to or actively deleted by a client after expiration.

摘要翻译： 描述了一种降低与在分布式数据库系统中执行记录到期相关联的复杂性和资源消耗的技术。 根据该技术，检查记录以查看它是否仅在已被访问以进行读取或写入时才过期。 如果在阅读时确定记录已经过期，则不会提供记录。 如果在写入时确定记录已经过期，则写入被视为新记录的插入，并且采取步骤以一致的方式对先前的过期版本进行处理。 使用后台进程来删除客户端到期后尚未写入或主动删除的记录。

公开(公告)号：US20100094881A1

公开(公告)日：2010-04-15

申请号：US12242748

申请日：2008-09-30

申请人： Chad Brower ,  Ramana Yerneni ,  Erik Vee ,  Serguei Vassilvitskii ,  Jayavel Shanmugasundaram

发明人： Chad Brower ,  Ramana Yerneni ,  Erik Vee ,  Serguei Vassilvitskii ,  Jayavel Shanmugasundaram

IPC分类号： G06F17/30 ,  G06Q30/00 ,  G06F7/08

CPC分类号： G06Q30/0241 ,  G06F16/9535 ,  G06Q30/02

摘要： The present invention is directed to systems and methods for identifying compatible advertisement contracts to satisfy an advertisement opportunity. The systems and methods include receiving a number of attribute values associated with a user accessing a network-based location. The systems and methods include sorting an index of lists for a plurality of advertisement contracts on the basis of a number of contract term values. The systems and methods include traversing the index of lists to return a set advertisement contracts compatible with the number of attribute values associated with the user. The systems and methods include selecting a given advertisement contract from the set of advertisement contracts compatible with the number of attribute values associated with the user. The systems and methods include presenting an advertisement associated with the given advertisement contract on a display viewable by the user accessing the network-based location.

摘要翻译： 本发明涉及用于识别兼容的广告合同以满足广告机会的系统和方法。 系统和方法包括接收与访问基于网络的位置的用户相关联的多个属性值。 系统和方法包括基于合同项数量的数量来排序多个广告合同的列表索引。 系统和方法包括遍历列表的索引以返回与与用户相关联的属性值的数量兼容的集合广告合同。 系统和方法包括从与用户相关联的属性值的数量兼容的广告合同集合中选择给定的广告合同。 所述系统和方法包括在由用户访问基于网络的位置可见的显示器上呈现与给定广告合同相关联的广告。

公开(公告)号：US20100082424A1

公开(公告)日：2010-04-01

申请号：US12242393

申请日：2008-09-30

申请人： Ramana Yerneni ,  Chad Brower ,  Srinivasan Rajagopal ,  Jayavel Shanmugasundaram ,  Erik Vee

发明人： Ramana Yerneni ,  Chad Brower ,  Srinivasan Rajagopal ,  Jayavel Shanmugasundaram ,  Erik Vee

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0277

摘要： Subject matter disclosed herein relates to a system for managing online resources, and in particular, to a system using an offline process to optimize the management of such online resources.

摘要翻译： 本文公开的主题涉及用于管理在线资源的系统，特别涉及使用离线过程来优化这种在线资源的管理的系统。