公开(公告)号：US20150379574A1

公开(公告)日：2015-12-31

申请号：US13270953

申请日：2011-10-11

申请人： Neha Pattan ,  Jennifer W. Lin

发明人： Neha Pattan ,  Jennifer W. Lin

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0261

摘要： Methods, apparatuses, and computer-readable media for serving annotations are disclosed. When a contact of a user recommends an ad, the score of the ad may be boosted in an ad auction. The amount of boosting depends on location proximity and/or contact affinity. For location proximity, the closer the geographic location of the recommendation to the user, the greater the boost to the ad score. For contact affinity, the greater the affinity between the user and contact, the greater the boost to the ad score. Affinity may be measured by a weight value, which is determined by, for example, the frequency of calls, text, or views of the contact's information by the user.

摘要翻译： 公开了用于服务注释的方法，装置和计算机可读介质。 当用户的联系人推荐广告时，可以在广告拍卖中提升广告得分。 升压量取决于位置接近度和/或接触亲和力。 对于位置邻近度，推荐给用户的地理位置越近，广告得分的提升就越大。 对于联系人亲和度，用户和联系人之间的亲和力越大，广告得分的提升越大。 亲和度可以通过权重值来测量，该权值由例如用户的呼叫频率，文本或联系人的信息的视图来确定。

公开(公告)号：US09633365B1

公开(公告)日：2017-04-25

申请号：US13244804

申请日：2011-09-26

申请人： Neha Pattan ,  Jennifer W. Lin

发明人： Neha Pattan ,  Jennifer W. Lin

IPC分类号： G06Q30/00 ,  G06Q30/02

CPC分类号： G06Q30/0241 ,  G06Q30/0242

摘要： Methods, apparatuses, and computer-readable media for serving detailed annotations is disclosed. When a user converts in response to an advertisement, data about the conversion is stored in one or more logs. A batch handler uses the one or more logs to create and enter a record regarding the conversion into a conversion table. Upon receiving an ad request from a client, ads scorer may construct a detailed annotation using the conversion table and a social graph table, and ads server may return an ad and the detailed annotation. Ads server may also return an ad plus an iframe. The iframe requests a detailed annotation from a conversion management server. The conversion management server constructs and returns the detailed annotation.

公开(公告)号：US08918850B2

公开(公告)日：2014-12-23

申请号：US13195550

申请日：2011-08-01

申请人： Jennifer W. Lin ,  Neha Pattan

发明人： Jennifer W. Lin ,  Neha Pattan

IPC分类号： G06F7/04 ,  G06F21/41 ,  G06F21/62 ,  G06F21/33 ,  H04L29/08 ,  H04W4/20 ,  H04L29/06

CPC分类号： G06F21/33 ,  G06F21/41 ,  G06F21/6263 ,  G06F2221/2117 ,  G06F2221/2119 ,  G06F2221/2129 ,  H04L63/0414 ,  H04L63/0428 ,  H04L63/126 ,  H04L63/168 ,  H04L67/04 ,  H04L67/22 ,  H04W4/21

摘要： Methods, apparatuses, and computer-readable media for obtaining a limited ID cookie for ad targeting are disclosed. A client requests a limited ID cookie from a cookie making module (CMM), which sends a personal cookie to a verification module for verification. After verification, verification module sends a user ID with user information to CMM. CMM creates the limited ID cookie, and the limited ID cookie is sent to the client. The limited ID cookie is sent to an ads server which utilizes the limited ID cookie to target ads towards the user.

摘要翻译： 公开了用于获得用于广告定位的有限ID cookie的方法，装置和计算机可读介质。 客户端从Cookie制作模块（CMM）请求有限的ID Cookie，该模块将个人cookie发送到验证模块进行验证。 验证后，验证模块向CMM发送带有用户信息的用户ID。 CMM创建有限的ID Cookie，并将有限的ID Cookie发送给客户端。 有限的ID Cookie被发送到广告服务器，该广告服务器利用有限的ID Cookie将广告指向用户。

公开(公告)号：US20130036304A1

公开(公告)日：2013-02-07

申请号：US13195550

申请日：2011-08-01

申请人： Jennifer W. Lin ,  Neha Pattan

发明人： Jennifer W. Lin ,  Neha Pattan

IPC分类号： H04L9/32

CPC分类号： G06F21/33 ,  G06F21/41 ,  G06F21/6263 ,  G06F2221/2117 ,  G06F2221/2119 ,  G06F2221/2129 ,  H04L63/0414 ,  H04L63/0428 ,  H04L63/126 ,  H04L63/168 ,  H04L67/04 ,  H04L67/22 ,  H04W4/21

摘要： Methods, apparatuses, and computer-readable media for obtaining a limited ID cookie for ad targeting are disclosed. A client requests a limited ID cookie from a cookie making module (CMM), which sends a personal cookie to a verification module for verification. After verification, verification module sends a user ID with user information to CMM. CMM creates the limited ID cookie, and the limited ID cookie is sent to the client. The limited ID cookie is sent to an ads server which utilizes the limited ID cookie to target ads towards the user.

摘要翻译： 公开了用于获得用于广告定位的有限ID cookie的方法，装置和计算机可读介质。 客户端从Cookie制作模块（CMM）请求有限的ID Cookie，该模块将个人cookie发送到验证模块进行验证。 验证后，验证模块向CMM发送带有用户信息的用户ID。 CMM创建有限的ID Cookie，并将有限的ID Cookie发送给客户端。 有限的ID Cookie被发送到广告服务器，该广告服务器利用有限的ID Cookie将广告指向用户。

公开(公告)号：US09558280B1

公开(公告)日：2017-01-31

申请号：US13313917

申请日：2011-12-07

申请人： Neha Pattan ,  Jennifer W. Lin

发明人： Neha Pattan ,  Jennifer W. Lin

IPC分类号： G06F17/30

CPC分类号： G06F17/3087 ,  G06Q30/00

摘要： When a contact of a user tags a location, a posted comment, or a shared item, the location tag may be used to boost ad scores and/or annotate content such as advertisements. The location tag may be used to annotate ads to indicate that the contact has tagged a location associated with the ad. Persons other than contacts of the user may also tag and have their location tags be counted in annotations as well. Advertisers may specify locations that are associated with their ads. Location tags may be stored in a table, and used by an ads server to boost scores of ads that have been location tagged. An annotation server may also use location tags to construct annotations that are sent to a client device operated by the user. The annotations may be based on one or more location tags made by one or more users.

摘要翻译： 当用户的联系人标记位置，发布的评论或共享项目时，位置标签可以用于提高广告评分和/或注释诸如广告的内容。 位置标签可以用于对广告进行注释，以指示联系人标记了与广告相关联的位置。 除了用户的联系人之外的人员也可以标记并且在注释中对其位置标签进行计数。 广告商可以指定与他们的广告相关联的位置。 位置标签可能存储在表格中，并被广告服务器用于提高已被定位标记的广告数量。 注释服务器还可以使用位置标签来构造被发送到由用户操作的客户端设备的注释。 注释可以基于一个或多个用户所做的一个或多个位置标签。

公开(公告)号：US08650070B2

公开(公告)日：2014-02-11

申请号：US13196591

申请日：2011-08-02

申请人： Neha Pattan ,  Jennifer W. Lin

发明人： Neha Pattan ,  Jennifer W. Lin

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0257 ,  G06F21/51 ,  G06F21/54 ,  G06Q30/02 ,  G06Q30/0277 ,  G06Q50/01 ,  H04L67/20 ,  H04L67/22 ,  H04W4/21

摘要： Methods and systems are provided for allowing users to recommend advertisements displayed in a third-party application running on a user device while not granting the third-party application privileges to send such recommendations on behalf of the user. A social network application installed on the user device, and separate from the third-party application, acts as a proxy for advertisement recommendation requests (e.g., indications that a user wishes to recommend an advertisement displayed), and a user is required to confirm all such recommendation actions. In this manner, a third-party application (e.g., a “malicious third-party application) cannot send advertisement recommendation requests, and/or requests to undo such recommendations, on its own as if it were the user.

摘要翻译： 提供了方法和系统，用于允许用户推荐在用户设备上运行的第三方应用程序中显示的广告，而不授予第三方应用程序特权来代表用户发送此类建议。 安装在用户设备上并与第三方应用程序分离的社交网络应用程序充当广告推荐请求的代理（例如，用户希望推荐广告显示的指示），并且用户需要确认所有 这样的推荐行动。 以这种方式，第三方应用程序（例如，“恶意第三方应用程序”）不能自己发送广告推荐请求和/或撤销这样的建议的请求，就像它是用户一样。

公开(公告)号：US09892469B2

公开(公告)日：2018-02-13

申请号：US13451351

申请日：2012-04-19

申请人： Neha Pattan ,  Jennifer W. Lin

发明人： Neha Pattan ,  Jennifer W. Lin

IPC分类号： G06F17/30 ,  G06Q50/00

CPC分类号： G06Q50/01

摘要： Methods and systems are provided for determining the intent of a recommendation made by a user of a mobile application where the application includes a plurality of separable components, any one or more of which the recommendation can apply to. An application in which a user recommendation control is provided for presentation to a user also includes a tag indicating how a recommendation of the application should be interpreted with respect to the components included therein. The tag can be set by the application developer and can be in the form of text (e.g., a keyword or term) or a uniform resource locator (URL). Where a tag references multiple components of an application, a recommending user can be presented with a recommendation intent query. The recommendation intent query allows a user to designate one or more components of the application to which the user's recommendation should be attributed.

公开(公告)号：US20130035994A1

公开(公告)日：2013-02-07

申请号：US13244882

申请日：2011-09-26

申请人： Neha PATTAN ,  Jennifer W. Lin

发明人： Neha PATTAN ,  Jennifer W. Lin

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0257 ,  G06F21/51 ,  G06F21/54 ,  G06Q30/02 ,  G06Q30/0277 ,  G06Q50/01 ,  H04L67/20 ,  H04L67/22 ,  H04W4/21

摘要： Methods and systems are provided for allowing users to recommend advertisements displayed in a third-party application running on a user device while not granting the third-party application privileges to send such recommendations on behalf of the user. A social network application installed on the user device, and separate from the third-party application, acts as a proxy for advertisement recommendation requests (e.g., indications that a user wishes to recommend an advertisement displayed), and a user is required to confirm all such recommendation actions. In this manner, a third-party application (e.g., a “malicious third-party application) cannot send advertisement recommendation requests, and/or requests to undo such recommendations, on its own as if it were the user.

公开(公告)号：US08239926B1

公开(公告)日：2012-08-07

申请号：US13244886

申请日：2011-09-26

申请人： Jennifer W. Lin ,  Neha Pattan

发明人： Jennifer W. Lin ,  Neha Pattan

IPC分类号： G06F7/04

CPC分类号： G06F21/33 ,  G06F21/41 ,  G06F21/6263 ,  G06F2221/2117 ,  G06F2221/2119 ,  G06F2221/2129 ,  H04L63/0414 ,  H04L63/0428 ,  H04L63/126 ,  H04L63/168 ,  H04L67/04 ,  H04L67/22 ,  H04W4/21

摘要： Methods, apparatuses, and computer-readable media for obtaining a limited ID cookie for ad targeting are disclosed. A client requests a limited ID cookie from a cookie making module (CMM), which sends a personal cookie to a verification module for verification. After verification, verification module sends a user ID with user information to CMM. CMM creates the limited ID cookie, and the limited ID cookie is sent to the client. The limited ID cookie is sent to an ads server which utilizes the limited ID cookie to target ads towards the user.

摘要翻译： 公开了用于获得用于广告定位的有限ID cookie的方法，装置和计算机可读介质。 客户端从Cookie制作模块（CMM）请求有限的ID Cookie，该模块将个人cookie发送到验证模块进行验证。 验证后，验证模块向CMM发送带有用户信息的用户ID。 CMM创建有限的ID Cookie，并将有限的ID Cookie发送给客户端。 有限的ID Cookie被发送到广告服务器，该广告服务器利用有限的ID Cookie将广告指向用户。

公开(公告)号：US09826374B2

公开(公告)日：2017-11-21

申请号：US13244882

申请日：2011-09-26

申请人： Neha Pattan ,  Jennifer W. Lin

发明人： Neha Pattan ,  Jennifer W. Lin

IPC分类号： G06Q30/00 ,  H04W4/20 ,  H04L29/08 ,  G06Q30/02 ,  G06Q50/00

CPC分类号： G06Q30/0257 ,  G06F21/51 ,  G06F21/54 ,  G06Q30/02 ,  G06Q30/0277 ,  G06Q50/01 ,  H04L67/20 ,  H04L67/22 ,  H04W4/21

摘要： Methods and systems are provided for allowing users to recommend advertisements displayed in a third-party application running on a user device while not granting the third-party application privileges to send such recommendations on behalf of the user. A social network application installed on the user device, and separate from the third-party application, acts as a proxy for advertisement recommendation requests (e.g., indications that a user wishes to recommend an advertisement displayed), and a user is required to confirm all such recommendation actions. In this manner, a third-party application (e.g., a “malicious third-party application) cannot send advertisement recommendation requests, and/or requests to undo such recommendations, on its own as if it were the user.