摘要:
A method of targeting receives several granular events and preprocesses the received granular events thereby generating preprocessed data to facilitate construction of a model based on the granular events. The method generates a predictive model by using the preprocessed data. The predictive model is for determining a likelihood of a user action. The method trains the predictive model. A system for targeting includes granular events, a preprocessor for receiving the granular events, a model generator, and a model. The preprocessor has one or more modules for at least one of pruning, aggregation, clustering, and/or filtering. The model generator is for constructing a model based on the granular events, and the model is for determining a likelihood of a user action. The system of some embodiments further includes several users, a selector for selecting a particular set of users from among the several users, a trained model, and a scoring module.
摘要:
A method of targeting receives several granular events and preprocesses the received granular events thereby generating preprocessed data to facilitate construction of a model based on the granular events. The method generates a predictive model by using the preprocessed data. The predictive model is for determining a likelihood of a user action. The method trains the predictive model. A system for targeting includes granular events, a preprocessor for receiving the granular events, a model generator, and a model. The preprocessor has one or more modules for at least one of pruning, aggregation, clustering, and/or filtering. The model generator is for constructing a model based on the granular events, and the model is for determining a likelihood of a user action. The system of some embodiments further includes several users, a selector for selecting a particular set of users from among the several users, a trained model, and a scoring module.
摘要:
A method of targeting receives several granular events and preprocesses the received granular events thereby generating preprocessed data to facilitate construction of a model based on the granular events. The method generates a predictive model by using the pre-processed data. The predictive model is for determining a likelihood of a user action. The method trains the predictive mode. A system for targeting includes granular events, a preprocessor for receiving the granular events, a model generator, and a model. The preprocessor has one or more modules for at least one of pruning, aggregation, clustering, and/or filtering. The model generator is for constructing a model based on the granular events, and the model is for determining a likelihood of a user action. The system of some embodiments further includes several users, a selector for selecting a particular set of users from among the several users, a trained model, and a scoring module.
摘要:
A method of targeting receives several granular events and preprocesses the received granular events thereby generating preprocessed data to facilitate construction of a model based on the granular events. The method generates a predictive model by using the pre-processed data. The predictive model is for determining a likelihood of a user action. The method trains the predictive mode. A system for targeting includes granular events, a preprocessor for receiving the granular events, a model generator, and a model. The preprocessor has one or more modules for at least one of pruning, aggregation, clustering, and/or filtering. The model generator is for constructing a model based on the granular events, and the model is for determining a likelihood of a user action. The system of some embodiments further includes several users, a selector for selecting a particular set of users from among the several users, a trained model, and a scoring module.
摘要:
A system and method to facilitate automatic weighting of events in a network and targeting of advertising information to users within the network based on assigned event weights are described. Multiple events associated with a user are retrieved from a data storage module. Each event is further analyzed to extract one or more event features. A weight parameter value is further calculated for each retrieved event. Each event is further assigned to a predetermined category based on the calculated weight parameter value. Finally, each event and the associated weight parameter value are stored within the data storage module in connection with the predetermined category.
摘要:
The present invention is directed to a system and method for optimizing an advertisement plan for allocating advertisements to a contract in a network-based environment. The system and method includes determining a shadow price for an advertisement placement where the advertisement placement is associated with a user having defined characteristics. The system and method includes determining a contract price for the advertisement placement relative to a plurality of advertisement contracts for the user having the defined characteristics. The system and method includes determining an advertisement plan for allocating an advertisement to a given contract on the basis of the shadow price and the contract price. The system and method includes presenting a given advertisement associated with the given contract according to the advertisement plan on network-based output.
摘要:
Micro-donations are received from users for various items of content published by different content providers. The micro-donations are aggregated into the user accounts and the content provider accounts until a transaction condition is satisfied. When the transaction condition is satisfied for the user account, a process to collect the micro-donation amount contributed by a respective user to different content providers is effectuated. When the transaction condition is satisfied for a content provider account, the micro-donation amount received from different users and aggregated within the content provider account is provided to the respective content provider. Various user and content provider incentives are implemented to encourage participation by the users and the content providers.
摘要:
A method for indexing advertising contracts for rapid retrieval and matching in order to match satisfying contracts to advertising slots. The descriptions of the advertising contracts include logical predicates indicating applicability to a particular demographic. Also, the descriptions of advertising slots contain logical predicates indicating applicability to a particular demographic, thus matches can be performed using at least matches on the basis of intersecting demographics. The disclosure contains structure and techniques for receiving a set of contracts with predicates, preparing a data structure index of the set of contracts, receiving an advertising slot with predicates, and structure and techniques for retrieving from the data structure contracts that satisfy a match to the advertising slot predicates. The disclosure includes cases were the predicates are presented in conjoint forms and in disjoint forms, and techniques are provided to consider indexing and matching in cases of IN predicates and well as NOT-IN predicates.
摘要:
A system and method to facilitate automatic categorization of events in a network, wherein one or more keywords are retrieved from a keyword database, each retrieved keyword matching a corresponding event unit of an event input by a user over a network. A dominant keyword corresponding to a highest parameter value calculated for each retrieved keyword is then selected. Finally, the event is categorized based on one or more categories associated with the dominant keyword. The dominant keyword may be selected based on one or more keyword categories associated with each retrieved keyword and an ambiguity parameter value calculated for each keyword. Alternatively, the dominant keyword may be selected based on a highest-ranked output value calculated for each retrieved keyword. One or more categories associated with the dominant keyword are subsequently retrieved from the keyword database and the event is categorized based on the category associated with the dominant keyword.
摘要:
Micro-donations are received from users for various items of content published by different content providers. The micro-donations are aggregated into the user accounts and the content provider accounts until a transaction condition is satisfied. When the transaction condition is satisfied for the user account, a process to collect the micro-donation amount contributed by a respective user to different content providers is effectuated. When the transaction condition is satisfied for a content provider account, the micro-donation amount received from different users and aggregated within the content provider account is provided to the respective content provider. Various user and content provider incentives are implemented to encourage participation by the users and the content providers.