摘要:
A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. Upstream data reception hardware, databases and processing hardware and software, and corresponding features in a user's terminal are used to accomplish these functions.
摘要:
An electronic book selection and delivery system distributes text to subscribers. The system includes the ability to use electronic links as well as a system for creating electronic links between specific electronic books and other electronic files. The links may be used or accessed by a menu system or by operation of a cursor and a select button. The other electronic files could be portions of a specific electronic book, such as a Table of Contents. The other electronic files could also exist external to a specific electronic book. For example, definitions provided in an electronic English-language dictionary could be linked to terms contained in an electronic book. The electronic links may be created by the book publisher or may be subscriber-defined. The links may use standard programming language such as hypertext markup language (HTML). The links may be established through use of a relational database.
摘要:
The invention, an electronic book selection and delivery system, distributes electronic text and graphics to subscribers. The system contains an operations center, a video distribution system or a variety of alternative distribution systems, a home subsystem, and a billing and collection system. The operations center and/or distribution points perform the functions of manipulation of text data, security and coding of text, cataloging of books, message center, and uplink functions. The home subsystem connects to a video distribution system or variety of alternative distribution systems, generates menus and stores text, and transacts through communicating mechanisms. A portable book-shaped viewer is used for viewing the text. The billing system performs the transaction, management, authorization, collection and payments utilizing the telephone system or a variety of alternative communication systems.
摘要:
A method of displaying menus on a screen of a television using a set-top terminal connected to the television is described. The method receives a video signal including video of a plurality of programs transmitted from a source remote from the television and the set-top terminal, generates a submenu that includes a plurality of selectable program listings, each program listing corresponding to one of the plurality of programs, displays the submenu on the screen during broadcast of the plurality of programs, displays the video of one of the plurality of programs on the screen in response to a user selection of the corresponding program listing, generates an overlay menu that includes selectable options, and displays the overlay menu together with the displayed video of the program on the screen.
摘要:
A processor in a television program delivery system receives programs watched information from terminals in a television delivery system. The processor arranges the programs watched information in a database or programs watched matrix so that the frequency of programs watched may be determined. The programs watched matrix may consist of time slots and program categories. The processor determines a program count for programs or program categories. The program count may then be used to send programming to the terminals. The terminals may provide the programs watched information in response to a cyclic polling message generated by the processor or by using a random access routine. The programs watched information may be provided over a cable or a telephone line.
摘要:
A method and a system for selecting and ordering broadcast programs uses an electronic program guide that may be broadcast to subscribers or posted on an Internet web site. The system allows national broadcasters to provide one or more channels of pay-per-view or subscription programming and to establish a mechanism for billing subscribers who access the programs. Subscribers may access the Internet and send a program request to a web site. An authorization is then forwarded to a billing center and to a local broadcaster. The billing center debits the subscriber's account, or prepares a bill. The local broadcaster sends the authorization to the subscriber. The authorization includes a program code and a terminal identifier that permit the subscriber's television or set top terminal to decrypt and display the program.
摘要:
An interactive electronic program guide is disclosed for use with a television delivery system. The guide is generated by a set top terminal that receives a television signal from an operations center and extracts from the signal individual programs for display on a television screen associated with the terminal. The guide is used to select programs and interactive features for display on the screen. The guide includes a plurality of interconnected menus having display information. The guide also includes a cursor controlled by the user input device for sequencing through the menus and selecting a menu item. The menus include an introductory menu displayed when the guide is started, a main menu that allows access to program submenus and interactive submenus, and during program menus. The during program menus include both overlay menus that are displayed during a program and hidden menus that are not displayed. The interactive features of the guide include a logo displayed during a program indicating that interactive features are available for the program. Upon user selection, a menu of the interactive features is displayed during the program as an overlay window. Interactive features include, for example, additional information related to the program, quizzes, facts, etc. Upon selection of an interactive feature, the feature is displayed in a menu during the program.
摘要:
A novel advanced set top terminal capable of digital decompression, displaying picture-on-picture, outputting multiple video channels, outputting multiple audio signals, outputting multiple audio channels corresponding to a single video channel, and other advanced functional capabilities for use in a television program delivery system is described. The invention relates to methods and apparatus for upgrading existing set top terminals to provide these advanced functional capabilities. The invention is particularly useful in television program delivery systems providing advanced functional capabilities using a set of hardware upgrades and/or an expansion card. Specifically, the invention is an ungradable system that supports displaying picture-on-picture, multiple video channels, multiple audio signals and multiple audio signals corresponding to a single video channel, among other features and capabilities through the use of internal software, hardware upgrades, an upgrade module and/or expansion cards. The upgraded hardware generally includes microprocessors, various output ports, tuners, demodulators, demultiplexors, decryptors and memory.
摘要:
The invention relates to apparatus and methods for upgrading a set top terminal for use with a cable television program delivery system. A hardware upgrade or expansion card is connected to a set top terminal to enhance the functionality of the set top terminal and to allow the set top terminal to receive digital audio programs. The hardware upgrade includes audio signal processing circuitry such as a tuner, demodulator, demultiplexor, decryptor, and decompressor. A microprocessor in the hardware upgrade enables the upgrade to accept subscriber inputs so as to select a particular digital audio program for listening. Subscriber inputs may be generated from a remote control and a menu system of the set top terminal.
摘要:
A novel multiple channel architecture is designed to allow targeted advertising directed to television terminals connected to an operations center or a cable headend. Program channels carry television programs. During commercial breaks in the television programs, advertisements, which are also broadcast on the program channel, are displayed. However, additional feeder channels carry alternate advertising that may be better suited for certain viewing audiences. The operations center or the cable headend generate a group assignment plan that assigns the television terminals to groups, based on factors such as area of dominant influence and household income. A switching plan is then generated that instructs the television terminals to remain with the program channel or to switch to one of the alternate feeder channels during the program breaks. The television terminals record which channels were viewed during the program breaks, and report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. The invention uses upstream data reception hardware, databases and processing hardware and software to accomplish these functions.