摘要:
An intelligent advertisement system and method are provided which utilize a GPS phone capable of grasping a present position of a user and outputting information and advertisements corresponded to major interests of users to an advertisement medium within a pertinent region. The intelligent advertisement system includes a mobile communication terminal for inputting and transmitting personal information including major interests of a user and tracked by GPS (global positioning system) satellites, an advertisement processing unit for collecting the personal information transmitted from the mobile communication terminal and controlling an output of advertisements according to priority, and an advertisement medium for outputting advertisements related to major interests of users according to the control of the advertisement processing unit. By providing advertisements according to advertisement demands variable by time and place, advertisement efficiency can be improved, effect of advertisements can be improved through varied advertisement demands data, and the data can be used as marketing information.
摘要:
Disclosed are an apparatus and method for testing performance of a mobile station having a global positioning system (GPS) mounted therein. The method provides for virtually changing parameters requited for a registration at a base station so that the mobile station excludes the registration and directly enters a test state with an idle mode, and testing the performance of the mobile station in the idle mode test state. Accordingly, no re-boot is necessary to register with the base station upon completion of the test.
摘要:
Disclosed is an apparatus and method for testing a performance of a mobile station having a GPS function. The apparatus includes a test blcok and a test user interface for testing a performance of the mobile station, wherein apparatus tests the performance by operating the test block driven through the test user interface.