公开(公告)号：US20140006141A1

公开(公告)日：2014-01-02

申请号：US13539271

申请日：2012-06-29

申请人： Sergei Vassilvitskii ,  Patrick R. Jordan ,  Chris Leggetter ,  Prabhakar Krishnamurthy ,  David Pardoe ,  Uri Nadav

发明人： Sergei Vassilvitskii ,  Patrick R. Jordan ,  Mohammad Mahdian ,  Chris Leggetter ,  Prabhakar Krishnamurthy ,  David Pardoe ,  Uri Nadav

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0241 ,  G06Q30/0275

摘要： The present application relates to systems and computer-implemented methods for determining a future bidding strategy regarding auctions associated with realization of an online advertisement. In some implementations, a server may be used to determine an optimized bid pacing parameter for an online advertisement based on a current bid pacing parameter associated with the online advertisement and an online advertisement supply information for a time period so that based on the optimized bid pacing, realization of the online advertisement over the time period substantially confirms to a spending strategy associated with the online advertisement during the time period. As such, the systems and computer-implemented methods may allow advertisers to control their spending strategy accurately during an advertising campaign.

摘要翻译： 本申请涉及用于确定关于在线广告的实现的拍卖的未来投标策略的系统和计算机实现的方法。 在一些实现中，可以使用服务器来基于与在线广告相关联的当前出价起搏参数和在一段时间段内的在线广告提供信息来确定用于在线广告的优化出价起搏参数，使得基于优化的出价起搏 在此期间实现在线广告基本上确认了在该时间段内与在线广告相关联的支出策略。 因此，系统和计算机实现的方法可以允许广告商在广告活动期间准确地控制他们的支出策略。

公开(公告)号：US20100198695A1

公开(公告)日：2010-08-05

申请号：US12363585

申请日：2009-01-30

申请人： Shanmugavelayutham Muthukrishnan ,  Seyed Vahab Mirrokni Banadaki ,  Uri Nadav

发明人： Shanmugavelayutham Muthukrishnan ,  Seyed Vahab Mirrokni Banadaki ,  Uri Nadav

IPC分类号： G06Q30/00 ,  G06Q40/00 ,  G06Q90/00

CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0275 ,  G06Q40/04

摘要： An item is allocated among two bidders that value the item very differently. The allocation is based on a probability that each of the bidders is allocated the item. The probability that each bidder is allocated the item is determined based on a non-linear function that is applied to bids that are received from the bidders. The item can be allocated semi-randomly subject to the probability that each bidder is allocated the item. A bidder can be required to pay its bid price only when allocated the item or each bidder can be required to pay an all-pay price regardless of which bidder is allocated the item. If the item is allocated in multiple auctions, the bidders can be ensured allocation of the item a minimum number of integer times based on the probabilities.

摘要翻译： 在两个投标人之间分配一个项目，对项目进行非常不同的评估。 分配是基于每个投标人被分配的项目的概率。 每个投标人被分配的项目的概率是基于应用于从投标人收到的投标的非线性函数来确定的。 该项目可以按照每个投标人分配项目的概率半随机分配。 投标人只有在分配该项目时才可以支付其投标价格，或者每个投标人都可以要求支付全部付费的价格，而不管哪个投标人被分配了该项目。 如果项目分配在多次拍卖中，则投标人可以根据概率确保项目的最小数量的整数倍的分配。

公开(公告)号：US20110184803A1

公开(公告)日：2011-07-28

申请号：US13012300

申请日：2011-01-24

申请人： Eyal Even-Dar ,  Seyed Vahab Mirrokni Banadaki ,  Shanmugavelayutham Muthukrishnan ,  Uri Nadav

发明人： Eyal Even-Dar ,  Seyed Vahab Mirrokni Banadaki ,  Shanmugavelayutham Muthukrishnan ,  Uri Nadav

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0249 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q30/08

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for increasing advertiser utility in broad match auctions. In one aspect, a method includes receiving, from an advertiser, a set of keywords; accessing a linear program for a keyword language auction; determining a solution to the linear program; determining, based on the solution to the linear program, a proper subset of the keywords that increases the advertiser's utility relative to the advertiser's utility for the set of keywords; and generating utility bids for each of the keywords in the subset, each utility bid corresponding to one of the keywords in the subset and being a bid price for the keywords.

摘要翻译： 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于在广泛匹配拍卖中增加广告商效用。 一方面，一种方法包括从广告商接收一组关键字; 访问关键字语言拍卖的线性程序; 确定线性程序的解决方案; 基于线性程序的解决方案，确定关键字的适当子集，其增加广告商相对于广告商对该组关键字的效用的效用; 并为子集中的每个关键字生成实用程序出价，每个实用程序出价对应于子集中的一个关键字，并且是关键字的出价价格。