KEYWORD EXTRACTION FROM UNIFORM RESOURCE LOCATORS (URLS)
    5.
    发明申请
    KEYWORD EXTRACTION FROM UNIFORM RESOURCE LOCATORS (URLS) 审中-公开
    关键字从均匀资源定位点(URL)提取

    公开(公告)号:US20120239667A1

    公开(公告)日:2012-09-20

    申请号:US13048678

    申请日:2011-03-15

    IPC分类号: G06F17/30

    CPC分类号: G06F16/958 G06F16/955

    摘要: The keyword extraction technique described herein extracts keywords from Uniform Resource Locators (URLs) in web logs. The technique leverages the content and the structure of URLs to extract relevant keywords. First, a URL is divided into multiple components based on its structure. A set of keywords are extracted from each component of the URL independently with the help of a controlled vocabulary. Then a second set of keywords are generated by forming combinations of terms from different segments of the URL. Only those combinations which are present in the controlled vocabulary are retained as keywords. Finally, the keywords are scored with a function which took into account of a wide set of features.

    摘要翻译: 本文描述的关键词提取技术从Web日志中的统一资源定位符(URL)中提取关键字。 该技术利用URL的内容和结构来提取相关关键字。 首先,URL根据其结构分为多个组件。 借助于受控词汇表,独立地从URL的每个组件中提取一组关键字。 然后,通过形成来自URL的不同段的术语的组合来生成第二组关键字。 只有存在于受控词汇中的组合才被保留为关键词。 最后,关键词得到了一个考虑到广泛功能的功能。

    Systems and methods for finding keyword relationships using wisdoms from multiple sources
    6.
    发明授权
    Systems and methods for finding keyword relationships using wisdoms from multiple sources 有权
    使用多个来源的智慧查找关键字关系的系统和方法

    公开(公告)号:US08214348B2

    公开(公告)日:2012-07-03

    申请号:US12712800

    申请日:2010-02-25

    IPC分类号: G06F17/30

    CPC分类号: G06F17/3064 G06Q30/0241

    摘要: Systems and methods for finding related terms based on three different sources are disclosed. Generally, a first plurality of distances is determined based on one or more received terms and a first plurality of terms derived from an algorithmic search list. A second plurality of distances is determined based on the one or more received terms and a second plurality of terms derived from a sponsored search list. A third plurality of distances is determined based on the one or more received terms and a third plurality of terms derived from search logs. The first, second, and third pluralities of distances are combined to derive a fourth plurality of distances. Finally, a plurality of related terms related to the one or more received terms is generated based on the fourth plurality of distances.

    摘要翻译: 公开了基于三种不同来源查找相关术语的系统和方法。 通常,基于从算法搜索列表导出的一个或多个接收到的项和第一多个项来确定第一多个距离。 基于从赞助的搜索列表导出的一个或多个接收到的项和第二多个项来确定第二多个距离。 基于从搜索日志导出的一个或多个接收到的项和第三多个项来确定第三多个距离。 将第一,第二和第三多个距离组合以得出第四多个距离。 最后,基于第四多个距离生成与一个或多个所接收的项相关的多个相关项。

    Finding Similar Campaigns for Internet Advertisement Targeting
    7.
    发明申请
    Finding Similar Campaigns for Internet Advertisement Targeting 审中-公开
    为互联网广告定位寻找类似的广告系列

    公开(公告)号:US20100257022A1

    公开(公告)日:2010-10-07

    申请号:US12419923

    申请日:2009-04-07

    IPC分类号: G06Q30/00 G06F17/30 G06F17/27

    摘要: Disclosed are methods and apparatus for analyzing campaigns in order to identify similar campaigns are disclosed. In one embodiment, an ad campaign associated with an advertiser is identified. Ad campaign information associated with ad campaigns previously booked by an online publisher is analyzed to identify one or more of the ad campaigns previously booked by the online publisher that are similar to the ad campaign. The ad campaign information for each of the ad campaigns identifies one or more products of the online publisher. The ad campaign information may be processed by applying natural language processing (NLP) to at least a portion of the ad campaign information associated with the ad campaigns previously booked by the online publisher. At least one of the products of the online publisher to recommend to the advertiser are ascertained from the ad campaign information for the one or more ad campaigns previously booked by the online publisher that are similar to the ad campaign.

    摘要翻译: 公开了为了识别类似的活动而分析运动的方法和装置。 在一个实施例中,识别与广告商相关联的广告活动。 与在线发布商先前预订的广告系列相关联的广告系列信息进行分析,以确定以前在线发布商预订的与广告系列相似的一个或多个广告系列。 每个广告系列的广告系列信息都标识了在线发布商的一个或多个产品。 可以通过将自然语言处理(NLP)应用于与在线发行商预先预定的广告活动相关联的至少一部分广告活动信息来处理广告活动信息。 根据与在线发布商预订的一个或多个类似于广告系列的一个或多个广告系列的广告系列信息,确定向广告客户推荐的至少一个在线发布商的产品。