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公开(公告)号:US20110313859A1
公开(公告)日:2011-12-22
申请号:US12821004
申请日:2010-06-22
申请人: William Stillwell , Darrell Blegen , Melissa Dunn , Daniel Schiappa , Martin O'Keefe , Arthur Chen , Benjamin-Joseph Woodall , John Carey , Alexander Gounares , Shankar Vaidyanathan , Jen-Hsien Chien , Marek Dawiec
发明人: William Stillwell , Darrell Blegen , Melissa Dunn , Daniel Schiappa , Martin O'Keefe , Arthur Chen , Benjamin-Joseph Woodall , John Carey , Alexander Gounares , Shankar Vaidyanathan , Jen-Hsien Chien , Marek Dawiec
IPC分类号: G06Q30/00
CPC分类号: G06Q30/02 , G06Q30/0261
摘要: Techniques to provide geo-targeted advertising are described. A technique may include displaying a map to an advertiser at a first zoom level. The advertiser may stay at the first zoom level or change to a second zoom level. The advertiser may also create a user-defined area of the map. The advertiser may select an advertising campaign, and the advertising system may associate the selected advertising campaign with the user-defined area and the selected zoom level. The advertising system may then provide the selected advertising campaign for display in a mapping application operating on a client device when the user-defined area and the selected zoom level are viewed in the mapping application. Other embodiments are described and claimed.
摘要翻译: 描述了提供地理位置定位广告的技术。 技术可以包括以第一缩放级别向广告商显示地图。 广告商可以保持在第一缩放级别或者变成第二缩放级别。 广告客户还可以创建地图的用户定义区域。 广告商可以选择广告活动,并且广告系统可以将所选择的广告活动与用户定义区域和所选缩放级别相关联。 然后,当在映射应用中观看用户定义的区域和所选择的缩放级别时,广告系统然后可以提供所选择的广告活动,用于在客户端设备上操作的映射应用中显示。 描述和要求保护其他实施例。