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    SYSTEMS AND METHODS FOR PROVIDING ANONYMIZED USER PROFILE DATA
    1.
    发明申请
    SYSTEMS AND METHODS FOR PROVIDING ANONYMIZED USER PROFILE DATA 审中-公开
    用于提供未经授权的用户配置文件数据的系统和方法

    公开(公告)号：WO2010132492A3

    公开(公告)日：2014-03-20

    申请号：PCT/US2010034434

    申请日：2010-05-11

    Applicant: EXPERIAN MARKETING SOLUTIONS ,  STACK BRIAN ,  LIENTZ ANDREW ,  CHAMBERLAIN SIMON ,  ABDOUS YACINE ,  KAHN RAY

    Inventor： STACK BRIAN ,  LIENTZ ANDREW ,  CHAMBERLAIN SIMON ,  ABDOUS YACINE ,  KAHN RAY

    IPC: H04L29/06

    CPC classification number: G06Q30/0269 ,  G06F21/10 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q2220/10

    Abstract: Embodiments facilitate confidential and secure sharing of anonymous user profile data to improve the delivery of customized content. Embodiments of the invention provide a data appliance to an entity such as a business to convert profile data about the business's customers into anonymous identifiers. A similar data appliance is provided to a content provider in one embodiment to generate identifiers for its user profile data. Because the anonymous identifiers are generated with the same anonymization method, identical identifiers are likely generated from profile data of the same users. Therefore, the identifiers can be used to anonymously match the customers of the business to the users of the content provider. Therefore, data can be shared to improve customized content such as advertisements that the business wishes to place with the content provider without requiring the business to disclose customer data in an unencrypted form, and any non-matched data can remain confidential.

    Abstract translation: 实施例促进匿名用户简档数据的机密和安全共享，以改进定制内容的传递。 本发明的实施例向诸如业务的实体提供数据设备，以将关于企业的客户的简档数据转换为匿名标识符。 在一个实施例中，向内容提供商提供类似的数据设备以生成用户简档数据的标识符。 由于使用相同的匿名方法生成匿名标识符，因此可能从相同用户的配置文件数据生成相同的标识符。 因此，标识符可以用于匿名地将业务的客户与内容提供商的用户进行匿名匹配。 因此，可以共享数据以改进定制内容，例如业务希望与内容提供商放置的广告，而不需要业务以未加密的形式公开客户数据，并且任何不匹配的数据可以保密。

    SYSTEMS AND METHODS FOR PROVIDING ANONYMIZED USER PROFILE DATA
    2.
    发明申请
    SYSTEMS AND METHODS FOR PROVIDING ANONYMIZED USER PROFILE DATA 审中-公开
    用于提供匿名用户配置文件数据的系统和方法

    公开(公告)号：WO2010132492A2

    公开(公告)日：2010-11-18

    申请号：PCT/US2010/034434

    申请日：2010-05-11

    Applicant: EXPERIAN MARKETING SOLUTIONS, INC. ,  STACK, Brian ,  LIENTZ, Andrew ,  CHAMBERLAIN, Simon ,  ABDOUS, Yacine ,  KAHN, Ray

    Inventor： STACK, Brian ,  LIENTZ, Andrew ,  CHAMBERLAIN, Simon ,  ABDOUS, Yacine ,  KAHN, Ray

    IPC: G06F21/24

    CPC classification number: G06Q30/0269 ,  G06F21/10 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q2220/10

    Abstract: Embodiments facilitate confidential and secure sharing of anonymous user profile data to improve the delivery of customized content. Embodiments of the invention provide a data appliance to an entity such as a business to convert profile data about the business's customers into anonymous identifiers. A similar data appliance is provided to a content provider in one embodiment to generate identifiers for its user profile data. Because the anonymous identifiers are generated with the same anonymization method, identical identifiers are likely generated from profile data of the same users. Therefore, the identifiers can be used to anonymously match the customers of the business to the users of the content provider. Therefore, data can be shared to improve customized content such as advertisements that the business wishes to place with the content provider without requiring the business to disclose customer data in an unencrypted form, and any non-matched data can remain confidential.

    Abstract translation: 实施例促进匿名用户简档数据的机密和安全共享，以改进定制内容的传递。 本发明的实施例向诸如业务的实体提供数据设备，以将关于业务的客户的简档数据转换为匿名标识符。 在一个实施例中，向内容提供商提供类似的数据设备以生成用户简档数据的标识符。 由于使用相同的匿名方法生成匿名标识符，因此可能会从相同用户的配置文件数据生成相同的标识符。 因此，标识符可以用于匿名地将业务的客户与内容提供商的用户进行匿名匹配。 因此，可以共享数据以改进定制内容，例如业务希望与内容提供商放置的广告，而不需要业务以未加密的形式公开客户数据，并且任何不匹配的数据可以保密。

    SYSTEMS AND METHODS FOR PROVIDING REAL TIME ANONYMIZED MARKETING INFORMATION
    3.
    发明申请
    SYSTEMS AND METHODS FOR PROVIDING REAL TIME ANONYMIZED MARKETING INFORMATION 审中-公开
    提供实时无风险营销信息的系统和方法

    公开(公告)号：WO2010045160A1

    公开(公告)日：2010-04-22

    申请号：PCT/US2009/060393

    申请日：2009-10-12

    Applicant: EXPERIAN MARKETING SOLUTIONS, INC. ,  CHAMBERLAIN, Simon ,  LIENTZ, Andrew ,  STACK, Brian

    Inventor： CHAMBERLAIN, Simon ,  LIENTZ, Andrew ,  STACK, Brian

    IPC: G06F17/30

    CPC classification number: G06Q30/02 ,  G06Q10/06375 ,  H04L9/0866 ,  H04L2209/42 ,  H04L2209/60

    Abstract: Embodiments disclosed herein are directed to systems and methods for enabling the matching of third party data with access providers' subscriber data in a privacy compliant manner, and then connecting an internet user to that third party data for use by marketers, content providers, or other interested parties in a manner that protects consumer privacy at all times. In one embodiment, an access provider such as an ISP sends its subscriber data to a double blind processor that generates an encrypted key for each subscriber. The key is then used to find matching consumer data, for example, consumer segments that represent previously collected or modeled consumer attitudinal, habit, or financial data. The key may be forwarded to a real time marketing bureau, which may use the matched data in subsequent realtime or substantially real-time operations to provide consumer or business data to advertisers, content providers, and other interested parties.

    Abstract translation: 本文公开的实施例涉及用于使得能够以隐私合规方式将第三方数据与接入提供商的用户数据匹配的系统和方法，然后将互联网用户连接到该第三方数据以供营销人员，内容提供商或其他 有关方面在任何时候都能保护消费者的隐私。 在一个实施例中，诸如ISP的接入提供商将其用户数据发送到双盲处理器，该双盲处理器为每个用户生成加密的密钥。 然后，关键是用于查找匹配的消费者数据，例如代表以前收集或建模的消费者态度，习惯或财务数据的消费者细分。 密钥可以被转发到实时营销局，其可以在随后的实时或基本实时操作中使用匹配的数据来向广告商，内容提供商和其他感兴趣的方提供消费者或业务数据。

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