The invention provides a vehicle body structure effective for protection of a pedestrian and absorption of the collision load while ensuring the cooling performance. The vehicle body structure comprises a lower member (42) connected to fore ends (2a, 3a) of a pair of front side members (2, 3) extending in the back and forth direction FR of a vehicle body and arranged in the vehicle width direction W, and a bumper beam (4) located above the lower member (42) and forming an opening part (7) by an upper member (41) connected to the fore ends (2a, 3a). The strength of the upper member 41 is set to be lower than that of the lower member (42).