A motion picture moving on a display screen 21 of a display device 2 to be evaluated is captured a plurality of times by means of a galvano camera 3 a. The captured data include locations of the moving picture in the moving direction on the display device 2 to be evaluated and data on luminance of the display device at the respective time points of the locations. Based on these data, a motion picture eye-tracking simulation is performed, where an integration along the eye tracking direction over an integral multiple of 1 frame time is performed to obtain a motion picture response curve of thedisplay device 2 to be evaluated. Evaluations of motion picture characteristics and motion picture blur can be made based on the motion picture response curve.